Stay Tuned! At the end of this Webinar, Bliss will announce her new Survival Kit.
Using Live Data to Stay Out of the Woods [webinar]
Transcript of Using Live Data to Stay Out of the Woods [webinar]
![Page 1: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/1.jpg)
Using Live Data to Stay Out of the Woods
KATIE NIX | DECEMBER 2016
![Page 2: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/2.jpg)
2
5+ years box office and front of house experience
Founding board member of small opera company
Opera singer & stage director
KATIE NIXBusiness Process
Manager at Vendini
2
Who Am I?
![Page 3: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/3.jpg)
3
Benefits of Cloud-Based Solutions
3
Sales data and patron history is automatically stored on the cloud, so your information is kept
up-to-date
ALWAYS LIVE
Mobile apps let you sell tickets, access your patron
database, and see sales stats on-the-go.
AVAILABLE ANYWHERE
Whether you have a few volunteers or a big board of directors, keep everyone on the same
page with live sales stats & reports
SCALABLE
![Page 4: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/4.jpg)
SESSION TOPICS
ONE: POST-MORTEMSTWO: PRICING
THREE: PATRON LOYALTYFOUR: OPERATIONS
![Page 5: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/5.jpg)
CHAPTER ONE | POST-MORTEMS
![Page 6: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/6.jpg)
6
Problem 1:
It’s too late to save the patient! – Insights can’t be implemented until
next event or next season Time is wasted on ineffective
strategies
6
![Page 7: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/7.jpg)
7
How Can Live Data Help? Understand your marketing
results– Survey results: “How did you hear
about us?”– Email Marketing reports – which
campaigns are most successfully resulting in sales?
– Conversion tracking Use this data to understand
what’s working – Turn those insights into actions
7
![Page 8: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/8.jpg)
8
Your stakeholders are out of the loop– Executives or Board of Directors don’t
have a clear real-time picture of operations, revenue, fundraising
Problem 2:
8
![Page 9: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/9.jpg)
9
Keep Your Execs in the Loop(AND OUT OF YOUR HAIR) Mobile Sales Apps show a
live snapshot of event sales and inventory and
Automatic e-mail notifications
9
![Page 10: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/10.jpg)
CHAPTER TWO | PRICING
![Page 11: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/11.jpg)
1111
Seats sell out too quickly Leaves money on the
table Undervalues your events Doesn’t cover cost.
Requires a budget heavily reliant on donations
Might impact image and programming of organization
Can’t fill seats Only attract the most
affluent audience Hard for an entire family
to attend May impact likelihood
of donations
The Problem with Pricing…Overpriced Underpriced
![Page 12: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/12.jpg)
12
The Perfect Price Mix! Balance maximum ticket
sales with maximum revenue
Attract a diverse audience Allows for agility Includes promos
12
![Page 13: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/13.jpg)
13
Dynamic Pricing – What is it?
Mix of price points– By seating area– By performance date or day of the
week Prices or availability may change
based on demand– Increase prices for high-demand
show– Limit discount options for high-
demand performances13
![Page 14: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/14.jpg)
1414
1
Prepare
ONE2
Analyze & Monitor
TWO3 Execute
THREE
Your Dynamic Pricing Strategy
DYNAMICPRICING
![Page 15: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/15.jpg)
15
Step One: PrepareVenue configuration
– Subdivide your seating sections
Marketing– Don’t back yourself into a
corner– Advertise a price range,
rather than a fixed ticket price
Targets– Set based on previous events– Get buy-in from key
stakeholders15
![Page 16: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/16.jpg)
16
Step Two:Analyze and Monitor Choose a report
– E.g. Box Office Settlement Monitor sales of different
sections & prices Compare to targets
on a regular basis
16
![Page 17: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/17.jpg)
17
Step Three: Execute Variable pricing Adjust on-the-fly
if you can Don’t forget
to keep marketing
17
![Page 18: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/18.jpg)
18
Fill Seats +Maximize Revenue Kid Rock concert tour
– Base price $20 – 1,000 tickets “scalped”
online for price set using dynamic pricing
– Balanced audience of fans willing to pay a premiumand those looking for an affordable night out
![Page 19: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/19.jpg)
CHAPTER THREE | PATRON LOYALTY
![Page 20: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/20.jpg)
20
The Problem: First-time patrons aren’t
returning Patrons are stuck in a rut
– Example: Nutcracker fans buy tickets every year, but never come to any other performances
Regular ticket buyersaren’t becoming donorsor subscribers
20
![Page 21: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/21.jpg)
21
Use Data to Engage Patron Reports Filter based on
purchase history, donation history, etc.
21
![Page 22: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/22.jpg)
2222
… are first-time buyers
… bought at least 2 events but aren’t subscribers
… gave small donations in past
… came a few times last year but haven’t bought tickets yet this year
… purchased as a large group in the past
… other examples?
Find Your Patrons Who…
![Page 23: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/23.jpg)
23
Insights Into Action! Targeted
marketing Special discounts Deeper
engagement
![Page 24: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/24.jpg)
CHAPTER FOUR | OPERATIONS
![Page 25: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/25.jpg)
25
The Problem: Long lines Special Guests and VIPs
lost in the crowd
25
![Page 26: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/26.jpg)
26
Use Online Sales and Scan Data
Determine staff and volunteer needs.
Mobile Patron Apps VIP SMS alerts
26
![Page 27: Using Live Data to Stay Out of the Woods [webinar]](https://reader035.fdocuments.in/reader035/viewer/2022070516/587193bb1a28ab2c198b7ed5/html5/thumbnails/27.jpg)
RECAP
ONE: POST-MORTEMSTWO: PRICING
THREE: PATRON LOYALTYFOUR: OPERATIONS