Using LinkedIn Groups to the Max

What are groups?

LinkedIn Groups provide a place for professionals in the same industry or with

similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts.

How do you find groups of real estate agents?

The LinkedIn search box at the top of every page allows you to search for people, jobs, companies, groups, and more. You can click

on any of the search suggestions that appear in the dropdown list as you type, or submit

your search to see the full results.

Search for groups about Real Estate

Join ALL the groups you can find

Most groups are closed groups. They require an admin to approve your

request to join. This may take days and in a few cases weeks. You will

get a notification

Once you are approved, get acquainted. Like others posts, comment when appropriate. DO

NOT start out by posting your own content

Getting back to your groups

You can also see the complete member list. Because you are in the same group, LinkedIn makes it easy

to connect

Connect with agents in the group

With ongoing engagement, you can become a top contributor. That begins to brand you as an expert and person

of influence

Once you have engaged and been active in the group for a while, you can

begin posting your own content. Be cool about it! Provide value to the

agents. To be seen as an influencer, you must provide them with cool stuff

for THEM

What should you post?

1. Industry Updates (real estate Industry)

2. Funny Stories3. Local events (especially charity stuff)4. Marketing Tips5. Presentation Invitations

The more you do this and the more people you connect with, the more often LinkedIn shows YOUR profile to people in their People You May Know section.

You will notice a dramatic increase in the number of people requesting to

connect with you

Continue to add people to Tags and send the in

messages.

Most people create their LinkedIn profile with a primary email address. Lets export those connections and begin email campaigns. They see you active in

the groups they belong to, now you are in their email inbox. You paint the perception that you are every

where.

Go to your “connections” tab in your dash board and select the settings

button

Under advanced settings, select export linkedin

connections

Default is Microsoft Outlook, all types are .csv files. You may

need to clean your list up as it exports all of the fields

You now have a complete strategy for using LinkedIn to grow your

network of referral partners. It is an easy way to get your targets to

see you as an expert and influencer.