Joomladay

AdSenseDaniel Acton

18 October 2013

but there were lotsof them

The evolution of online advertising

but theycouldn’t sell it all

A good video about this: http://www.iabuk.net/video/the-evolution-of-online-display-advertising

Publishers sell inventory to advertisers directly

Ad networkspackage and sell remnant inventory

Ad exchanges trade audiences not just impressions

So you have a website● Place ads on your site and make money● You have some options:

○ sell your remnant inventory using AdSense○ sell directly to advertisers using DFP Small Business

● Let’s start simple: AdSense for Content

Sell direct to advertiser

Sell via AdSense

● Contextual advertising○ User sees ads related to what they are interested in○ Targeted based on

■ content of your site■ context of your user - their interests■ placements by advertisers

○ AdSense crawler crawls your site to understand content● Demand source is AdWords (and some 3rd party networks)

AdSense for Content

● A user visits your site and an ad is requested○ AdSense narrows down the pool of bidders based on

○ targeting○ ad format requested

○ The bidders indicate the maximum price they’ll pay○ The request is sent to the bidders○ A winner is found, their ad is shown○ This all happens very quickly

The AdSense auction

Ad requested

Who, what, when, where?

Narrow down pool of bidders

Bidders bid Winner Chosen Ad shown

● You control○ The ad sizes you want to show○ Who you don’t want to advertise on your site○ The ad networks that you don’t want to participate

● You customise the colours and fonts● We manage the buyers and pay you● You get excellent reporting

AdSense controls

● It’s very simple○ Sign up for AdSense account at google.com/adsense○ Generate ad units for different sizes○ Get code for ad unit○ Put code on your site○ Magic, profit!

Why not try it out?

● Adding search to your site○ Use Google’s Custom Search Engine

■ You can enable ads here○ Use your own search engine

■ You can enable ads here (with more control)● Selling direct to advertisers

○ Try DFP Small Business○ … And plug AdSense into DFP so you can manage all your

inventory from one place○ … And have AdSense compete with your direct adverts and

the highest bidder wins.

As your site grows

● Of course, it’s huge● 63% of South African smartphone users access the Internet

from their phone every day● Almost 50% of them use them each month for shopping(*) ● AdMob

○ in-app advertising, SDK for iOS and Android● AdSense also has

○ mobile ad units○ responsive ad units

* Source: The Smartphone User & The Mobile Marketer – Google, Ipsos & TNS, September 2011

What about mobile?

● Make great content● Better content leads to

○ more interested users○ which leads to

■ advertisers willing to pay more for your inventory● Integrate with Google Analytics to help understand how users

interact with your site● Integrate with Google+ to make your site stand out● Optimise your site with Google Webmaster Tools● Don’t forget mobile - howtogomo.com● Love your users

Some pointers

● Once you’ve signed up for AdSense● Look at AdSense account● Place your AdSense code in Joomla using a Custom HTML

module: http://docs.joomla.org/AdSense● See the example at joomla.danielacton.com

Now to a demo of AdSense