Using eBooks as a Luxury Travel Marketing Tool - Niamh Waters - TravelMedia.ie - ITAA Conference...
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Niamh Waters Using eBooks as a Luxury Travel Marketing Tool ITAA Conference 2016
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Transcript of Using eBooks as a Luxury Travel Marketing Tool - Niamh Waters - TravelMedia.ie - ITAA Conference...
![Page 1: Using eBooks as a Luxury Travel Marketing Tool - Niamh Waters - TravelMedia.ie - ITAA Conference 2016](https://reader030.fdocuments.in/reader030/viewer/2022020411/587293ff1a28ab36118b6e1d/html5/thumbnails/1.jpg)
Niamh Waters
Using eBooks as a Luxury Travel Marketing Tool
ITAA Conference 2016
![Page 2: Using eBooks as a Luxury Travel Marketing Tool - Niamh Waters - TravelMedia.ie - ITAA Conference 2016](https://reader030.fdocuments.in/reader030/viewer/2022020411/587293ff1a28ab36118b6e1d/html5/thumbnails/2.jpg)
eBooksWHAT?!
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What is an eBook? Known as “Fat Content” Long form piece of SEO’d content Information resource for
travellers Lead generating asset
![Page 4: Using eBooks as a Luxury Travel Marketing Tool - Niamh Waters - TravelMedia.ie - ITAA Conference 2016](https://reader030.fdocuments.in/reader030/viewer/2022020411/587293ff1a28ab36118b6e1d/html5/thumbnails/4.jpg)
Why create an eBook? People put higher value on ‘Fat
Content’ than they do on shorter content
Positions you as an expert Helps potential clients learn more
about you Can be broken up and used as
content for multi channel campaigns Valuable lead generating asset
![Page 5: Using eBooks as a Luxury Travel Marketing Tool - Niamh Waters - TravelMedia.ie - ITAA Conference 2016](https://reader030.fdocuments.in/reader030/viewer/2022020411/587293ff1a28ab36118b6e1d/html5/thumbnails/5.jpg)
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eBook Distribution
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Blogs
eBookBlog
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Blogs
eBook
Blog
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Blogs
eBook
Blog
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