Using Design Psychology for Good and Evil - IGNITE UXPA 2014

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2014 Using Design Psychology for Evil Susan Mercer, Mad*Pow @susanamercer

description

This was part of an IGNITE session at UXPA 2014 in London, called "Super Heroes and Super Villains: Using Design Psychology for Good (and Evil)". I describe a website where users are deceptively encouraged to sign up for junk mail using several dark patterns, and the company sponsoring the website makes money off of every sign up.

Transcript of Using Design Psychology for Good and Evil - IGNITE UXPA 2014

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2014 Using Design Psychology for EvilSusan Mercer, Mad*Pow@susanamercer

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@susanamercer @MadPow

The Evil Villains

Evil Woman Evil US Corporation

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The Perfect Victim

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Eager Cavalier with technology

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Anticipating

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Desperate

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Scholarships!

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Evil Trap

Social Proof

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Application – Step 1

“Trust Me”

“Spam Me”Trick Question

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Application – Step 1

Misdirection

Disguised AdLooks like App form

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Application – Step 2

More ads = More $$$For Evil Corporation

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Application – Step 3

More Evil Ads!

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Application – Step 4Final Step

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Application – Step 4Another $!@% Ad

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Scholarship List

Hey $7,500!

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Scholarship Details

Friend Spam

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Result

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Moral of the Story

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Be Good, Not Evil

Wonder Woman

Evil Woman

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Be Good, Not Evil

Wonder Woman

Evil Woman

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References and Photo Credits• Names of Patterns: Darkpatterns.org• Screenshots: Fastweb.com • Photo Credits:• PPG Place: http://commons.wikimedia.org/wiki/File:PPG_Place_Pitt_04.JPG• HS Classroom:

http://en.wikipedia.org/wiki/Secondary_education_in_the_United_States#mediaviewer/File:Calhan_High_School_Senior_Classroom_by_David_Shankbone.jpg

• Teen with Art: https://www.flickr.com/photos/newtonfreelibrary/5595561792/ • Teen texting: http://en.wikipedia.org/wiki/Adolescence • Purple & white gowns: https://www.flickr.com/photos/ajschwegler/525742850/in/photostream/ • University of Chicago Campus: http://en.wikipedia.org/wiki/Leo_Strauss • One Thousand Dollars: https://www.flickr.com/photos/consumerist/876139647/ • $20 in plant pots: https://www.flickr.com/photos/59937401@N07/5857531897/

• Junk mail: http://www.blogs.stopjunkmail.org.uk/diary/index.php?/archives/2008/05.html • Sad Teen: https://www.flickr.com/photos/demibrooke/2386993730/ • One Million Dollars: https://www.flickr.com/photos/tront/2189343619/

• Wonder Woman: https://www.flickr.com/photos/62100938@N02/8200660248/