Susan Mercer's UXPA 2014 Presentation, "Using Design Psychology for Evil".
description
Transcript of Susan Mercer's UXPA 2014 Presentation, "Using Design Psychology for Evil".
2014 Using Design Psychology for Evil
Susan Mercer, Mad*Pow@susanamercer
@susanamercer @MadPow
The Evil Villains
Evil Woman Evil US Corporation
@susanamercer @MadPow
The Perfect Victim
@susanamercer @MadPow
Eager Cavalier with technology
@susanamercer @MadPow
Anticipating
@susanamercer @MadPow
Desperate
@susanamercer @MadPow
Scholarships!
@susanamercer @MadPow
Evil Trap
Social ProofSocial Proof
@susanamercer @MadPow
Application – Step 1
“Trust Me”“Trust Me”
“Spam Me”Trick Question
“Spam Me”Trick Question
@susanamercer @MadPow
Application – Step 1
MisdirectionMisdirection
Disguised AdDisguised AdLooks like App formLooks like App form
@susanamercer @MadPow
Application – Step 2
More ads = More $$$For Evil Corporation
More ads = More $$$For Evil Corporation
@susanamercer @MadPow
Application – Step 3
More Evil Ads!More Evil Ads!
@susanamercer @MadPow
Application – Step 4
Final StepFinal Step
@susanamercer @MadPow
Application – Step 4
Another $!@% AdAnother $!@% Ad
@susanamercer @MadPow
Scholarship List
Hey $7,500!Hey $7,500!
@susanamercer @MadPow
Scholarship Details
Friend SpamFriend Spam
@susanamercer @MadPow
Result
@susanamercer @MadPow
Moral of the Story
@susanamercer @MadPow
Be Good, Not Evil
Wonder Woman
Evil Woman
@susanamercer @MadPow
Be Good, Not Evil
Wonder Woman
Evil Woman
@susanamercer @MadPow
References and Photo Credits
• Names of Patterns: Darkpatterns.org• Screenshots: Fastweb.com • Photo Credits:• PPG Place: http://commons.wikimedia.org/wiki/File:PPG_Place_Pitt_04.JPG• HS Classroom:
http://en.wikipedia.org/wiki/Secondary_education_in_the_United_States#mediaviewer/File:Calhan_High_School_Senior_Classroom_by_David_Shankbone.jpg
• Teen with Art: https://www.flickr.com/photos/newtonfreelibrary/5595561792/ • Teen texting: http://en.wikipedia.org/wiki/Adolescence • Purple & white gowns: https://www.flickr.com/photos/ajschwegler/525742850/in/photostream/ • University of Chicago Campus: http://en.wikipedia.org/wiki/Leo_Strauss • One Thousand Dollars: https://www.flickr.com/photos/consumerist/876139647/ • $20 in plant pots: https://www.flickr.com/photos/59937401@N07/5857531897/
• Junk mail: http://www.blogs.stopjunkmail.org.uk/diary/index.php?/archives/2008/05.html • Sad Teen: https://www.flickr.com/photos/demibrooke/2386993730/ • One Million Dollars: https://www.flickr.com/photos/tront/2189343619/
• Wonder Woman: https://www.flickr.com/photos/62100938@N02/8200660248/