Using Consumer behaviour knowledge

Livon

1. Every woman wanted great looking hair.2. All women feared hair loss, and most

believed it to be a genetic problem, an act of God, or the result of stress and pollution.

3. They also recognized that the forceful combing of tangled hair was the main cause of hair breakage that then lead to hair loss.

Moov

• Iodex was India's first choice for aches and pains since 1919

• The largest group of users were women suffering from backaches.

• While strains and sprains were occasional occurrences from accidents, backaches were everyday problems caused by routine activities.

Perception

External factors

• Intensity – RIL, KF airlines intro ads• Position – Google onebox• Contrast – Scorpio• Novelty – Frooti tetrapak• Repetition• Movement

Customer Loyalty

• Brand champion• The committed buyer• Satisfied Buyer• User• Brand aware