Using COBIT to Grow Your Training Business

Copyright © 2014 ITpreneurs. All rights reserved.

Growing Your Training Business With COBIT


Welcome to

ITpreneurs


Low Barrier & High Impact: How ITpreneurs can help increase revenues and save costs

Stay on the Cutting-Edge

Access a Comprehensive Library

Enjoy Convenience

Save content Costs by up to 80%

● No Content Development Costs

● No Content Maintenance Costs

● Lower costs with increased usage

● 1000+ Titles

● Across most IT Domains

● 12 Languages

● Anytime, Anywhere ordering

● Marketing Support

● Exam Services

● Accreditation

● Trainer Services

● First to Market

● Consistent Quality

● Various Delivery Formats

● Always Up-to-Date

● Partner Enablement


Working with us is easy

Partner

A Full Service

Partner

B Use Your own trainer

Partner

C Only use our Courseware

Courseware Exams Services Trainers

Courseware Exams Services

Courseware Exams


Moderator:

Corjan Bast

Products & Solutions Marketing, ITpreneurs

Presenter:

Gary Hardy

COBIT and IT Governance Expert and Product Architect

Today’s Speakers

Copyright © 2014 ITpreneurs. All rights reserved.*

Agenda

About COBIT - An IT Governance Framework

Business Needs - Position IT Strategically

Go-To-Market Strategy - Move up the Value

Chain

Get Started - Sell the Enterprise Benefits

Questions & Answers


COBIT –

An IT Governance

Framework


“Mother of all best practices” - “GPS of good practices”

Strategic: Drives Value and Reduces Risk

From Enterprise IT


Business driven – connects IT to the enterprise


From Enterprise IT


• High level practice guidance

• COBIT drives WHAT needs to be done

• Other practices guide experts in HOW to do it


From Enterprise IT



From Enterprise IT

• Management assessment tools and continual

improvement method

• Drives the need for mature process and specialized

skills development


• Applicable to all enterprises

• Becoming a national mandate – liked by

governments and regulators

• Can be initiated from top management, CIOs,

Auditors, Consultants

• Not limited to technical specialists

• Not just to get personal skills

COBIT: IT Governance Framework


Business Needs

Position IT (Training)

Strategically


COBIT: Focuses on Business Drivers and

Risks


COBIT: Identifies Management Concerns

Failed IT

investments

System

outages

Rising costsSlow speed

of change

Etc...


COBIT: Identifies Root Causes


COBIT: Communicates in Non-Technical

Language to Decision Makers


• Generates the business case

• Demonstrates the value of up-skilling

• Aligns good practices to business drivers

COBIT: Creates Buy-In to Transforming and

Improving IT Capabilities


Go-To-Market

Strategies


Move Up The Value Chain with COBIT (1/3)

Build

relationships at

the right level

Discuss at Board

and EXCO, Risk

and Audit

Committees


• Focus on the enterprise - not just

potential students to fill seats

• Deal with management not just the

HR / Training Dept.

• Students can be top management,

business execs and professionals(I have trained COOs. CIOs, Heads of Audit etc in

Foundation classes)



• In house classes capture

enterprise context

(I have run 5-10 classes in single

clients)

• Will lead to other classes –

ITIL, TOGAF, Cloud,

Security, etc

• Top management see the

value (often for the first time) –

creates trust in trainers



Get Started


Sales Golden Rules:

No pain - no interest – identify IT pains and issues

Irresistible proposition – create a need to adopt

better practices

Close the sale – Interact with the buyer (CIO /

Management) not just the students / HR

Sell The Enterprise Benefits


COBIT Training:

• More than just a personal development and “certificate”

• Enables strategic change and creates value

• Training exercises show the investment benefits and the cost of no action

• Highlights where more specialised training is needed



TIP: Don’t overplay Risk and Compliance

these are grudge topics!


COBIT Training:

• Integrate training with a broader consulting engagement

• Provide executive workshops and coaching

• Initiate further training based on understanding the business needs



Use COBIT.. Become a Winner


How to Start?


How You Can Get Started 1/2

Classroom Courseware

eLearning Courseware

Instructors

Subject Matter Experts

Exams

We’ll help you book and

deliver all exams - online or

paper based.


How You Can Get Started - 2/2

Visit the ITpreneurs.com Website

Review the Product of Interest

Get in touch either through the Contact

Form, send us an email, or call!


P: +31 107.110.260

E: [email protected]

Contact Us

Corjan Bast

Products & Solutions Marketing

ITpreneurs | Rotterdam | The Netherlands

mailto:[email protected]


Q&A

Using COBIT to Grow Your Training Business

Education

Transcript of Using COBIT to Grow Your Training Business