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Using a Captive Portal for Events from Get Me Connected
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Transcript of Using a Captive Portal for Events from Get Me Connected
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www.get-me-connected.com1
Hi, I’mAdam Steadman
CEO of Get Me Conneted
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www.get-me-connected.com2
Be Securewith seperate guest and
business networks
Be Family Friendlywith state of the art
content filtering
Be Legaloperate in line with
best pratice
Provide legal, secure, family friendly WiFi
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www.get-me-connected.com3
HOTEL
It’s been proven time and time again, people will spend more time and more money in a venue that offers reliable,
free WiFi.
78%
77%
63%
More on your bottom line
preferred venues that offered free guest WiFi 1
would stay longer in a location that provided WiFi 1said they are more likely to spend additional money there 1
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www.get-me-connected.com4
“You can have legendary service and awesome products but if you don’t build a relationship with your customers, you can easily lose them.” - Microsoft
you can easily lose them.” - Microsoft
Grow your customer database
You’ll have the ability to profile the data, see who’s really in the venue, and instantly start collecting email address of your real customers.
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43%used their phones to lookat product reviews and
compare prices while outshopping, a trend that’s
known as ‘showrooming’
74%would be happy for
retailers to send a text oremail with promotions
and receive thisinformation whilst they
are in store
We give control back to the venues by allowing them to brand their own WiFi pages where other
WiFi providers control that branding - and data collected.
Many companies are also willing to pay for sophisticated email management and sending platforms. Get Me Connected have a tool that
allows you to send emails or SMS’ to your customers - tailored to their demographic and/or
behaviour.
Free marketing tools
https://econsultancy.com/blog/11148-should-retailers-offer-in-store-wi-fi#i.gdlia3111rem0q
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www.get-me-connected.com6
Approximately 60% of WiFi users login using
Facebook. That’s instantly more Likes
and posts about your brand/venue. Plus you are also reaching their
friends.
72%of all internet users are nowactive on social media
70%of marketers used Facebookto gain new customers
Social media benefits
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A secure and legally compliant guest WiFi that delivers guest analytics and a range of marketing tools
Boost your social profileand engage with your
customer’s social network
Market to yourcustomers in
real-time
Understand moreabout your customers
and who they are
Secure and legallycompliant guest WiFi
Available in manydifferent languages
What can Get Me Connected Provide?
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The System delivers real value to any business providing guest WiFi access
Easy log in Accept terms Free WiFi Deliver information Socially engaged Email marketing Increase business
The customer journey summary
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• Information about the company• Social feeds• Advertising and promotions• Local information• Company imagery
The splash screen can be completely customised with your branding.
The user log in process
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www.get-me-connected.com10
Splash screen
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Splash screen Accept terms
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Splash screen Accept terms Give venue a mention
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www.get-me-connected.com13
Splash screen Accept terms Give venue a mention Online splash
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Identify and segment your customers
Profile your customers Visit frequency & behaviour Actionable insights
What data is collected and what can you do with it?
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www.get-me-connected.com15
Analytics
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Overview
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Visitor
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Network
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Presence
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Customer Asset
Management
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Real Time
Reports
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Marketing
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Splash Page
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E-Shots
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Social Posts
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Social Insights
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Visit triggered coupon
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Visit triggered coupon
Dwell triggered coupon
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Visit triggered coupon
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Visit triggered coupon
Dwell triggered coupon
Birthday coupon Loyalty coupon
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Welcome rewardA free drink or discount the firsttime a user accesses the WiFi
Loyalty rewardA free drink or discount for a frequent visitor
Lapsed incentiveA free drink or discount for customers that have not visited for a while
Track campaignsThe effectiveness of your offers andincentives can be tracked in the portal
Identify and segment your customers
Reward & IncentiviseSend offers to your customers via automated emails to encourage spend or repeat visits
Social engagement• Promote your business via users’ social media• First time sign-in ask for a ‘Like’ or ‘Follow’• Users post a message every time
Manage your social platforms• You can manage all of your social
networks and do posts directlyfrom within the Portal
Build an engagement strategy
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Thanks For Listening
@getme_connected