USIM Media Trends 2014

27
tap into the power of [digital media trends]*

Transcript of USIM Media Trends 2014

Page 1: USIM Media Trends 2014

tap into the power of

[digital media trends]*

Page 2: USIM Media Trends 2014

MOBILE PHONE USAGE WORLDWIDE

Page 3: USIM Media Trends 2014

US RETAIL MOBILE COMMERCE SALES

Page 4: USIM Media Trends 2014

US PROXIMITY MOBILE PAYMENT

Page 5: USIM Media Trends 2014

RTB DIGITAL DISPLAY

Page 6: USIM Media Trends 2014

VID

EO

RT

B

Page 7: USIM Media Trends 2014

DIGITAL VIDEO AD GROWTH

Page 8: USIM Media Trends 2014

[PAY-TV PENETRATION ON DECLINE]*

Page 9: USIM Media Trends 2014

US CONNECTED TV HOUSEHOLDS

Page 10: USIM Media Trends 2014

DIGITAL MOVIE VIEWERS

Page 11: USIM Media Trends 2014

DIGITAL TV VIEWERS

Page 12: USIM Media Trends 2014

US ADULT SEARCH ENGINE USERS

Page 13: USIM Media Trends 2014

DIG

ITA

L M

US

IC

ON

TH

E R

ISE

Page 14: USIM Media Trends 2014

WHAT LISTENERS ARE LISTENING TOO

Page 15: USIM Media Trends 2014

MONTHLY DIGITAL RADIO LISTENERS

Page 16: USIM Media Trends 2014

MUSIC LISTENING HOURS BY MONTH

Page 17: USIM Media Trends 2014

THE MILLENIAL’S

Page 18: USIM Media Trends 2014

POPULATION BY

Greatest Generation (1901-1924)

Silent Generation (1925-1945)

Baby Boomers (1946-1964)

Generation X (1965-1976)

Millennial’s/Gen Y (1977-1995)

Younger Millennial’s (18-27)

Older Millennial’s (28-36)

Generation Z (1995-Present)

YEAR GENERATION

Page 19: USIM Media Trends 2014

DEMOGRAPHICS ON ON US MILLENNIALS

Page 20: USIM Media Trends 2014

MONTHLY TIME SPENT

Page 21: USIM Media Trends 2014

SHARE OF AUDIENCE BY PLATFORM USAGE

Page 22: USIM Media Trends 2014

USE OF LEADING SOCIAL NETWORKS

Page 23: USIM Media Trends 2014

MINUTES FOR LEADING SOCIAL NETWORKS

Page 24: USIM Media Trends 2014

TV VIEWING BEHAVIOR

Page 25: USIM Media Trends 2014

ONLINE DISPLAY AD IMPRESSIONS

Page 26: USIM Media Trends 2014

TARGETING EFFICIENCY INDEX

Page 27: USIM Media Trends 2014

THANK YOU