User Generated Content - Visit Flanders
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Visit Flanders @heidi_vd b
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Key influencers - Bloggers - Instagram - Vine - Flanders in Seconds
Transcript of User Generated Content - Visit Flanders
Visit Flanders
@heidi_vdb
Flanders: Art cities
Bruges, Brussels, Gent, Antwerp, Leuven, Mechelen
Flanders: Belgian Beer
Flanders: Belgian Chocolate
Flanders: Cyclism & Flandriens
Flanders: Fashion
Flanders Fields & Ypres
Why?
‘It’s the strategy, stupid!’
‘Not the content but the community is king’
We choose not to ‘persuade’ but ‘to be recommended’
Bloggers
2012: Flanders is a Festival
2013: Cycling in Flanders Fashion bloggers outreach (Visit Antwerp)
2014: Peaceville
Bloggers
Bloggers
Instagram #visitflanders
#visitflanders
Flanders in Seconds
Flanders in Seconds
Flanders in Seconds
Flanders in Seconds: learnings
UGC: How to start
Facilitate Encourage Integrate
