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User Experience: The Ultimate Game Changer For Your Business
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Transcript of User Experience: The Ultimate Game Changer For Your Business
User Experience The Ultimate Game Changer For Your Business
#socalbma �
Denis Lesak Managing Partner � Userbrite, LLC userbrite.com � @denislesak � @userbrite
@socalbma � #socalbma
What We Will Cover
• UX best pracAces • The role of user personas • How usability tesAng can offer clarity • How to create a user journey
#socalbma �
#socalbma �
User Personas
• Provide design team with a target user • Components
– Demographics – MoAvaAons – FrustraAons – Goals – Devices
#socalbma �
User Personas
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Usability TesAng
• Not a “focus group” • Watch users complete a task • Usually 8 people is enough • Many times completed online (cheaply) • Mitigates design arguments • Complete BEFORE finalizing design • Saves money and headaches
UX Teardown
#socalbma �
hKp://test.mystream.com/en/services/mobile/plans
F Style Viewing PaKern
• Users don’t read websites • They scan them
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F Style Viewing PaKern
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The Fold
• Above and below • Users do scroll • But content above the fold counts • Must address user’s goals
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The Fold
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The Fold
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The Fold
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Visual Design
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Visual Design
• Marketers thoughts • User thoughts
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Visual Design
• Marketers thoughts – Image conveys connecAon to customer – We get you – “Choose” represents choice and freedom – “Make” represents customize
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Visual Design
• User thoughts – Is the right place to choose plans? – Where are the plans? – Can I pick a plan here or not?
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Visual Design
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Visual Design
• Why is CDMA yellow?
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Content Strategy
• Do you know what CDMA or GSM is?
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User Journey
• Step 1 – Choose A Plan • Step 2 – Enter Zip Code • Step 3 – Choose A Plan
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Where User Journey Fits
Business Goals
User Goals
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What Is It?
• Steps a user goes through to complete a process
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Your Turn
1. Business Goals 2. Value ProposiAon 3. User Goals 4. User Profile 5. Steps 6. Tasks 7. Time
#socalbma �
#socalbma �
Contact
Denis Lesak Managing Partner � Userbrite, LLC userbrite.com � @denislesak � @userbrite
@socalbma � #socalbma SoCalBMA.org/Events
User Experience The Ultimate Game Changer for Your Business
#socalbma �
hKps://www.linkedin.com/company/socalbma
hKp://www.twiKer.com/socalbma
hKp://www.slideshare.net/socalbma
hKp://www.facebook.com/socalbma
User Experience The Ultimate Game Changer for Your Business.
#socalbma �
April 22, 2015 � Carson