Mobile: the big game changer
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Patrik Malmquist | Occasionally organised Project Manager former Enterprise Mobility Manager at Sigma [email protected] | @PatrikMalmquist | #campdigital
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A recent survey shows that most people in the western world have their mobile device no more than three feet away from them for 80% of their waking life. Our mobile devices have become our primary connection to our digital life. At the same time more and more of our non-digital life is becoming dependent on our digital identity. This changes our behaviour and raises new challenges and opportunities for all digital endeavours. Patrik will talk about strategies that organisations can use to conceive and deliver an efficient time-to-market mobile project. He will also discuss initiatives to create ‘more than a mobile app’ and but instead to create ‘a mobile company’. The discussion will be both strategic and practical, from thoughts on how to get a competitive advantage in a more mobile world to why HTTP will be challenged by protocols like MQTT in the mobile age. A more mobile world changes everything, from customer relations to user interface considerations and technologies. It challenges the whole game and everything we thought we knew about digital.
Transcript of Mobile: the big game changer
Patrik Malmquist | Occasionally organised Project Manager former Enterprise Mobility Manager at Sigma
[email protected] | @PatrikMalmquist | #campdigital
& cheaper, faster, better!
90’s80’s60’s We are here
Back-Office Computing
Client-Server PC
World Wide Web and eBusiness
SMAC –
Social, Mobile, Analytics & Clouds
1: Physical
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Human focused
Application focused
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Enabler
Impact
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no-mobile-phone phobia
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Moto 360 by Google launched 2014-03-19
1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
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7: Application
8: Individual
9: Organisation
10: Government
Moto 360 by Google launched 2014-03-19
1: Physical
2: Data-Link
3: Network
4: Transport
5: Session
6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
Moto 360 by Google launched 2014-03-19
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2: Data-Link
3: Network
4: Transport
5: Session
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8: Individual
9: Organisation
10: Government
Human focused
Application focused
Transport focused
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2: Data-Link
3: Network
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6: Presentation
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Survey in UK 2013
1000 car buyers of new cars answered
Answer:
3rd place Volvo
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Maturity timeframe
Val
ue
to t
he
org
anis
atio
n
Access to existing digital information
regardless of time and space
Access to corporate unique information linked to unique
business process
Develop new processes and practices using?
Enterprise Mobility
Personal productivity
Digital collaboration regardless of time and
place
Maturity timeframe
Val
ue
to t
he
org
anis
atio
n
Access to existing digital information
regardless of time and space
Access to corporate unique information linked to unique
business process
Develop new processes and practices using?
Enterprise Mobility
Personal productivity
Digital collaboration regardless of time and
place
Anticipated value
novelty and hype
≈ 18 month
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http://theunderstatement.com/post/11982112928/android-orphans-visualizing-a-sad-history-of-support
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2: Data-Link
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8: Individual
9: Organisation
10: Government
Human focused
Application focused
Transport focused
1: Physical
2: Data-Link
3: Network
4: Transport
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6: Presentation
7: Application
8: Individual
9: Organisation
10: Government
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From the complexity of many … To the simplicity of one
DBAnalytics
Engine
Cloud Service
AnalyticsEngine
Cloud Service
App DBApp
Industrialize
Design & Develop
Obtain Insight
Manage
Deploy
Instrument
Integrate
Test
Scan & Certify
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8: Individual
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Human focused
Application focused
Transport focused
1: Physical
2: Data-Link
3: Network
4: Transport
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8: Individual
9: Organization
10: Government
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1: Physical
2: Data-Link
3: Network
4: Transport
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6: Presentation
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8: Individual
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Human focused
Application focused
Transport focused
1: Physical
2: Data-Link
3: Network
4: Transport
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6: Presentation
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8: Individual
9: Organisation
10: Government
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7: Application
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MQTT features:
• Publish/Subscribe
• 1-to-many messaging
• 3 QOS-levels
Arguments:
• Speed
• Lower power usage than HTTP polling
World Wide Web and eBusiness
SMAC –
Social, Mobile, Analytics & Clouds
HTML4 / XHTML HTML5
IP4v IP6v
HTTP MQTT
Mouse + Keyboard Touch
Stationary computing Mobile computing
3G 4G
We are here
Hardware are tailor made Hardware is building blocks
![AH_MAY2016Proof_1[7] GAME CHANGER](https://static.fdocuments.in/doc/165x107/58ef2d011a28abb9298b45d3/ahmay2016proof17-game-changer.jpg)
