User Experience Design Fundamentals - Part 3: From People to Product
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Transcript of User Experience Design Fundamentals - Part 3: From People to Product
Periscope | www.periscopeux.com
We design smart, usable digital products Laura Ballay & Meghan Deutscher
User Experience Design Fundamentals 3: From People to Product
A brief recap…
The User Experience process is based on Goal-Directed Design, where focus is maintained on user goals to provide rationale for design decisions and a benchmark for evaluating them.
If your product helps people achieve their goals effectively and happily, it will be successful.
The UX Process
Analyze Uncover key user goals and pain-points from research findings.
Conceptualize Create design requirements from user goals, business goals and tech. requirements.
Design Create and communicate possible solutions for requirements.
Validate Test design solutions with actual users. Do they support user goals?
Discover Research users to understand why they do what they do.
Talking with Users • YOU ARE NOT YOUR USER • Talk to user to uncover their goals and understand how
they fulfill them • Three principles:
1. Always ask “why” 2. Consider user biases 3. Study users in context
You’ve talked to your users. Now what?
Today’s Takeaways
Learn how to analyze the information you get from your users. Learn how to apply findings to your product design.
What are you trying to do? Deliverable How well user goals
are understood Purpose
Personas; Design Brief
I don’t know my users’ goals.
Uncover user goals by questioning their behavior.
Workflow I have an idea of what my users’ goals are.
Validate user goals by observing their behavior.
User Stories; Requirements
I know what my users’ goals are.
Understand how users fulfill their goals; what their behaviors, attitudes and challenges are.
Refine Design; Value Prop
Does my product help users accomplish their goals?
Validate whether or not your product helps the user and how likely it is they’ll use it.
Business Case Can my product be better?
Continuously learn more about your users and how they use the product.
Where do you start?
Organize Pull interesting and relevant notes from raw information. Categorize the notes. Put them on the wall; make them tangible so you can play around.
Look for Patterns
Identify types of customers from your clusters.
FACTS
Factual information about your target customer.
BEHAVIOR
The things they do now.
PAIN-POINTS
The problems they have.
GOALS
What are they trying to accomplish?
CATEGORIES
Grid courtesy of Will Evans at Semantic Foundry
What do you get rid of?
• User biases • Your own biases • Anomalies
When…?
User Profiles: • Name them • Choose focus (pick one,
maybe two…)
Output: • Epics/Design themes • Feature list • User stories • Scenarios
Too many? Try Voting. (like dot democracy)
Voila – Prioritized Requirements!
Hold onto what you’ve learned
This is great reference material you can use later too!
An Example: Personas
An Example: Personas
Review Notes
Organize Notes
Uncover trends
Review Real Users 4 Create
Composite Users Match Trends to
Composite Users 5 6
1 2 3
Test Drive Affinity mapping in action. Background: You’re creating a product that will help novice to intermediate gardeners like Gloria get info they need to plan and take care of their garden. Read through the notes from an interview with Gloria and determine categories of data: • Facts • Pain-points • Behaviors • Goals
That’s all folks! This was UX Fundamentals… Requests for future topics?
Questions? [email protected]
Thanks! …and thank you to all the awesome people who share their photos on
Flickr: Stephen Bowler Leo Reynolds See-ming Lee
Simon Law Luz Bratcher “CHWSFO”
Deborah Leigh Pamela Barclay “Canned Tuna”
Katie Inglis Benjamin Chun
Morten Just “Broken Thoughts”
Harsha K R Devon Shaw