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User Experience Strategy Fundamentals
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@jacovdh #uxcpt16 UX Strategy Fundamentals Jaco van den Heever
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Transcript of User Experience Strategy Fundamentals
@jacovdh #uxcpt16
Corporate Strategy
UX Strategy
Market opportunities | Competitor data | Pricing models
Forecast penetration & revenue | Influence decision makers
Customer insights | Trends | Envision new offerings
Customer expectations | Paint the future | Influence product teams
vs.
@jacovdh #uxcpt16
Change thinking
Change behaviours
Create empathy for customers with colleagues
Make stakeholders collaborate and share customer perspective
@jacovdh #uxcpt16
Growing UX Capability Capacity | Standards | Methodology
More channels | Leadership