Social Media

HCA Employability Workshop

Gergely Paladi-Kovacs

2ndJuly 2013

91% of employers, recruiters and candidates use one or more social media sites … And you??

Social media explained

Welcome

• Introduction and Expectations

• UK Employment Outlook

• Changing Recruitment Market

• Why use social media?

• LinkedIn tips

• Twitter tips

• Online job search & applications

• Summary and Q&A

UK Employment Outlook Q2 2013

• Net employment outlook on the rise 6% UK overall

• South East (12%) and London (7%)

• Optimistic sectors: Finance &BS (13%), Transport & Comms (12%), Community & Social (7%) and Manufacturing (4%)

Encouraging signs for job seekers

Source: Manpower Employment Outlook Survey, UK, 2013

Changing recruitment market

• Candidate sourcing adapts to an increasingly digital world

Sourcing Methods Ranking 2012 (2010)

Job posting on company website 1 (1)

Job posting on job boards/sites 2 (6)

Referrals from company employees 3 (3)

Recruiters or staffing agencies 4 (4)

Networking on social/professional sites 5 (7)

• Networking remains the most powerful job search technique

59% networking vs. 31% agencies, newspapers

Source: Navigating the Recruitment Market, Right Management, Q3 2012

Changing recruitment market

• Social media market is segmenting

Top 3 networking sites for sourcing candidates 2012 (2010)

LinkedIn 91% (61%)

Facebook 20% (52%)

Twitter 19% (35%)

• Selection practices are set to change… expect to conduct more interviews by video or webcam (51%)

LinkedIn is the social media site used most often in the UK

Setting the scene: Social media revolution 2013

http://www.youtube.com/watch?v=TQg2DJx0seo

Why use social media?

• Builds your online presence … your digital footprint

• Access to more people, the right people, and more quickly

• Bridge time and location barriers

• Springboard to building offline relationships

VISIBILITY … NETWORKING … JOB SEARCH

The largest online professional network, 225 million people

• Online and accessible, you control what is said about you

• Help you to build networks and reconnect

• Share your knowledge and experience, gain from others’

• Stay up-to-date with what people are doing and who they are meeting

• Get back in touch with colleagues and friends, and stay in touch

CONNECTING … RESEARCHING … BEING VISIBLE

Before job searching

• Add your profile

• Professional photo

• Headline – describe you, function, industry and level, your expertise

• Summary – use profile from CV or 30 second commercial, you can also add video/image/document or presentation to enhance

• Recent roles – including key words, responsibilities, accountabilities, achievement

• Skills – start with some, get them endorsed (just ask)

• Activity – share articles from LI today or industry sites to engage

Profile Strength – follow all instructions to get your profile to 100%

Check out “recommended for you” on right of profile

• Build an extensive network

• Ask for and write recommendation & endorsements

Job searching

• Organisations and recruiters post jobs• Some may be exclusive to LinkedIn

• LinkedIn also searches external websites

• Join groups, your next manager may be there• Check out members

• Participate in discussions

• Search job section on groups

• Explore networking groups, meet them f2f

• Follow companies• Company description, updates, company news

• See who joins/leaves, vacancies

• You can find current and previous employees

• Use your network

A website that allows people to register their account and tweet updates of max 140 characters (hence the phrase micro-blogging)

• Tweet – these are brief text updates of 140 characters to tell the world what you are doing/thinking/reading

• Following – the people or businesses you choose to follow

• Followers – who follow you back

• Re-tweet – re send something of interest you read

• Reply – to one of your followers in response to something you read

• Direct Message (DM) - message received in your inbox

• Hashtags or # - trending words you can search for e.g. #transferable skills, #lookingforajob

Before job searching

• Add your profile

• User name – you have 15 characters, think about incorporating your name to your function to your industry

• Bio – brand yourself professionally, you have 160 characters

• Photo – headshot

• Link to your LinkedIn page and identify both your twitter URL and LinkedIn URL on CV and all correspondence

• Before you start following anyone, start posting tweets – article, industry info, professional news, etc.

• Build your network using Twitter Search and Twitters find people tool

Job searching

• Follow agencies/jobsites with twitter accounts – e.g. Total Jobs, Monster, Jobsite

• Follow companies who you are interested in working for – you will receive regular updates on company news

• Follow employees from companies

• Follow industry experts and thought leaders

Create lists so you keep everything organised (news, company info, job search, etc.)

By following all of the above (and more) – they may follow you back

Engage with people outside of your existing network

Online job search

• Be proactive

• Remember he range of resources online

• Check sites regularly and learn how to use the relevant search criteria

• Don’t define your search too early, too soon

• Electronic job applications also need a brief covering letter

• Compose a CV in plain text form in a word processing pakage

• Make your electronic CV concise

• Set up more than one CV

• Renew your uploaded CV every month or so

• Plan an electronic campaign using a range of social media tools

• Have at least one ‘base’ where people can find your online profile

Health warning

• Make it simple and consistent … avoid confusion

• Keep your private and professional online presence separate

• Check your privacy settings

• Don’t share anything that’s opinionated, discriminating, has religious or political content

• Google your name … remove any unwanted content

• Don’t get addicted … there’s an offline world

Protect and nurture your personal brand

In summary: Using social media in job search

http://www.youtube.com/watch?v=62y1pmjk8CE

Further reading