About

With a contest around the products of its

new range “Les Météorites” published

in 3 languages on a dedicated mini-site

and on the Facebook page of Guerlain.

To participate, Internet users had to

choose their skin color among 4 shades

proposed, answer a quiz according to

the chosen shade and fill out a form

for their participation to be taken into

account during the draw.

How?

Challenges

1,02152%

gamesopt-in to the newsletter

Results

For 180 years, Maison Guerlain has been a staple in the French landscape for perfumes and cosmetics.

The brand has created a digital platform specifically dedicated to makeup, “Guerlain Makeup”, designed

as a TV channel offering varied content such as beauty tips, inspirations, behind the scenes, and contests.

Use Case

Guerlain

Engagementprovide moments of interaction to its

audience

Newsletter opt-in offered in almost

all contests

Educate consumers about

products

Offer a personalised experience to

users