H A L A LNEW ERA FOR FRAGRANCE CATEGORY

Founding members - Elizabeth Arden, Coty, Guerlain , Helena Rubenstein, Chanel and Perfumes weil, to develop educational programs about the importance and pleasures of fragrances.

Established in 1949 and since headquartered in New York, USA

Founded in UAE on 27th October 2008

FRAGRANCE FOUNDATION HISTORY

M I S S I O N

Innovation. Education. Appreciation.The fragrance foundation is dedicated to serving its member companies as a

resource for industry expertise, innovation and education.Passionately devoted to increasing the awareness and appreciation of

fragrance in all its forms.

THE FRAGRANCE GLOBAL BODY

USA Australia France

Germany Italy Japan

Russia United Arab Emirates United Kingdom

Brazil Kingdom of Saudi Arabia

FFA

Manufacturers

Brand Custodians

Retailers

DistributorsSuppliers

Media

Supporting Organizations

Government Authorities

INDUSTRY CONTRIBUTORS

Retail Audit

Consumer & Market Research

Regulations & Standardization

Anti- Counterfeit initiative

Fragrance Awards – Oscars of

Fragrances

KEY INITIATIVES

ARAB WORLD.... YOUTH RULES !!

143 Million Youth Population in the

Arab World…

> 50% population below 24

years

Adding more than a Million

every year

SIZEABLE & GROWING

A young & growing population means marketers are looking at a huge & increasing proportion of ‘young’ minds listening to their

message and evaluating their brands.

Saudi youth spends …USD 266 per month on self

UAE youth spends …USD 370 per month on self

US UK ME UAE Qatar Lebanon

Egypt KSA Jordan

3531

53

35 3742

5256 56% Population >24 years old

GROWING FASTER THAN THE WORLD AVERAGE…

HALAL

Fragrance

& Beau

ty

CHALLENGES - HALAL FRAGRANCE & BEAUTY CATEGORY

What is Halal?

Why Halal?

If not Halal then

Haram?

Is it a Raw

material issue?Is it a

method?

Is it a usage?

Understanding

Clarity

Deceleration

APPROACH – HILAL FRAGRANCE & BEAUTY CATEGORY

Informative

Educative

Engage Driven

Collaborative

Private Sector

Feedback

Consumer Perspective

HOW WE CAN SUPPORT

Committee formation for Halal initiative

Collective information

on Raw materials

Packaging and

deceleration issues

Retail outlook & Feedback

Joint ownership of Projects

Consumer awareness Initiative

WHERE THE FUTURE LIES