Usability check for the health 2.0 era
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Home > Resources & eZINEs : Geeks of Health > Usability check for the Health 2.0 Era Usability check for the Health 2.0 Era In Geeks of Health, posted on 12/1/2011 by Leandro Agrò Usability starts from our Vision Usability it is not about computers: it is about people. This is the reason why, when talking about usability in the Era of eHealth, we begin our discussion with from human behaviors. The Author Leandro Agrò aka leeander: 15 years experience IxD Designer & Manager His leadership and innovative work have been recognized by numerous organizations, such as: Venice Biennale of Architecture: “Visionary”, ADI: Included in ADI INDEX (Compasso D’Oro finalist), New York Times: Included in Top10 Internet of Things Products, WIRED: Nominated as “ItAliens”, etc. Contact the author Recent Tweets Geeks of Health 10 articles 6 contributors Site map | Contacts PHARMACEUTICAL & MEDICAL DEVICES HEALTHCARE FOOD & WELLNESS STRATEGY & CONSULTING DIGITAL COMMUNICATIONS SOLUTIONS & TECHNOLOGY RESOURCES & eZINEs ABOUT US
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Usability it is not about computers: it is about people. This is the reason why, when talking about usability in the Era of eHealth, we begin our discussion with from human behaviors.
Transcript of Usability check for the health 2.0 era
Main Services
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eMarketing
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Solutions & Technology
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Contact us
FRANCE : Paris
GERMANY: Düsseldorf
INDIA: Mumbai
ITALY: Salerno EMEA Hub
ITALY: Milan
USA: New York, NY US Hub
USA: Ames, IA
USA: Yardley, PA
Publicis Healthware International | The eHealth communications agency
EU: +39 089 3061 411USA: +1 888 463 3797
Send an email
Careers
Healthware S.r.l. a socio unico A Publicis Healthcare Communications Group company Sede legale ed operativa / Head office: Via A. Amato 15, Salerno 84131, Italy Tel. +39 089 3061411 Fax +39 089 3061415
CAP.SOC. € 100.000 Int. Vers. Rea CCIA di Salerno N°331650 C.F./P.I. IT07854130635
Home > Resources & eZINEs : Geeks of Health > Usability check for the Health 2.0 Era
Usability check for the Health 2.0 EraIn Geeks of Health, posted on 12/1/2011 by Leandro Agrò
We all live in a complex multisensorial environment surrounded by large amounts of information. Our brain comes into contact with this environment through sensory organs. Of all these, sight is without question the sense which helps us interact the most with our surrounding environment.
Through our eyes (and eye movements) we can obtain information about the spatial and material nature of the visible world; we can make out the exact shape and identityof the elements within our view, and register their relative positions. If we keep our head still we can't see a full 360° angle but only 120°.
The sensitivity of the eye's retina, isnot even, since its resolution is higher in a very limited area called the fovea. As humans, we need to quickly and continuously move our eyes, to compose the unfinished puzzle that we the perceive as reality. The magic of our vision happens through Rapid Eye movement, which through rapid periods of technical blindness and quick snapshots, lets the eye build the reality of our visible world from the tiny puzzle pieces it grabbed.
In technical terms
saccades: are movements that allow our brain to align the area of the eye with the highest resolution the fovea with the target we want to see. fixations: are "pauses" that allow the eye to grab the images that our brain will compose and understand.
From the web's Clientside, everything has changed! Web browser technologies based on "Ajax programming" allow the upload/download ofnew data from a server without requiring a full page reload. This is today's secret behind the beautiful dynamic of web user interfaces for online services like google maps, facebook, twitter, etc. The intrinsic dynamic of the web2.0 raises the level of fragmentation of user interactions and hides many relevant actions to the traditional methods employed to conduct usability tests (which just focuse on the record of the pages viewed by people and on the time they
spend on a single page). As humans, we continuously drive our gaze throughout a web page in order to catch the information we need. Even if we are not aware of this process, this is how we transmit the visual stimuli to our brain in order to process it asinformation.
It's clear that knowing exactly where users tend to focus their attention is an extraordinary way to check the effectiveness of an interface or to make strategic choices. This is the reason why Eye tracking has become one of the best methods of measuring the usability of an interface.
The point of Eye tracking testing is neither about what you click nor how long you stay on a page, but WHY you click and HOW your gaze wanders across the webpage. To discover this we need to strongly track the users "gaze journey" throughout the webpage.
Amongs the top 15 health websites we find a low level of user participation or engagement. The interactivity is lower than any other type of site (news, foods, sports...) while at the same time people tend to get lost trying to find the information that they need and deciding where to click for the right spot.
The user's journey through healthrelated websites may turn into a really unfortunate navigation exercise: before being able to grasp the meaning of the content, users often need to go through the trouble of accessing it via the page interface.
This is when eye tracking technology can be very handy and helps us. Eye tracking has shown us how users' glaze is continuously jumping from side to side in a webpage until the users find the information they need and click on the right spot to get more of it. We have noticed that a lot of the websites we have evaluated with eye tracking fail in driving users throughout the navigating and users keep on exploring the webpage in search for a clickable landing spot.
The methodologies that are usually applied to measure the usability of websites are blind to the "gaze wandering" by users because that kind of analysis just focuses on the click stream (such as the record of the viewed pages by users) and does not tell us anything about the quality of the users' stay on the page. Was the user reading? Was he/she lost in navigation? That's something that only eye tracking can tell us.
Usability starts from our Vision
Usability it is not about computers: it is about people. This is the reason why, when talking about usability in the Era of eHealth, we begin our discussion with from human behaviors.
Why eye tracking is relevant for Health 2.0?
According Wikipedia: The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, usercentered design, and collaboration on the World Wide Web. People behaviour is its driving essence.
So how is the the usability level of the health websites?
We know that good Web 2.0 calls for e a rich user experience, user participation, dynamic content, metadata, web standards and scalability. and now comes the question: Does Health 2.0 have these characteristics?
Conclusion
Usability check for the Health 2.0 Era
Download in PDF format
The Author
Leandro Agròaka leeander: 15 years experience IxD Designer & Manager
His leadership and innovative work have been recognized by numerous organizations, such as: Venice Biennale of Architecture: “Visionary”, ADI: Included in ADI INDEX (Compasso D’Oro finalist), New York Times: Included in Top10 Internet of Things Products, WIRED: Nominated as “ItAliens”, etc.
Contact the author
Recent Tweets
Geeks of Health 10 articles
6 contributors
Site map | Contacts
PHARMACEUTICAL & MEDICAL DEVICES
HEALTHCARE FOOD & WELLNESS
STRATEGY & CONSULTING
DIGITAL COMMUNICATIONS
SOLUTIONS & TECHNOLOGY
RESOURCES & eZINEs
ABOUT US
Main Services
Strategy & Consulting
User Experience
eMarketing
Content Management
Solutions & Technology
Mobile & Digital Media Development
IT and Infrastructure
Contact us
FRANCE : Paris
GERMANY: Düsseldorf
INDIA: Mumbai
ITALY: Salerno EMEA Hub
ITALY: Milan
USA: New York, NY US Hub
USA: Ames, IA
USA: Yardley, PA
Publicis Healthware International | The eHealth communications agency
EU: +39 089 3061 411USA: +1 888 463 3797
Send an email
Careers
Healthware S.r.l. a socio unico A Publicis Healthcare Communications Group company Sede legale ed operativa / Head office: Via A. Amato 15, Salerno 84131, Italy Tel. +39 089 3061411 Fax +39 089 3061415
CAP.SOC. € 100.000 Int. Vers. Rea CCIA di Salerno N°331650 C.F./P.I. IT07854130635
Home > Resources & eZINEs : Geeks of Health > Usability check for the Health 2.0 Era
Usability check for the Health 2.0 EraIn Geeks of Health, posted on 12/1/2011 by Leandro Agrò
We all live in a complex multisensorial environment surrounded by large amounts of information. Our brain comes into contact with this environment through sensory organs. Of all these, sight is without question the sense which helps us interact the most with our surrounding environment.
Through our eyes (and eye movements) we can obtain information about the spatial and material nature of the visible world; we can make out the exact shape and identityof the elements within our view, and register their relative positions. If we keep our head still we can't see a full 360° angle but only 120°.
The sensitivity of the eye's retina, isnot even, since its resolution is higher in a very limited area called the fovea. As humans, we need to quickly and continuously move our eyes, to compose the unfinished puzzle that we the perceive as reality. The magic of our vision happens through Rapid Eye movement, which through rapid periods of technical blindness and quick snapshots, lets the eye build the reality of our visible world from the tiny puzzle pieces it grabbed.
In technical terms
saccades: are movements that allow our brain to align the area of the eye with the highest resolution the fovea with the target we want to see. fixations: are "pauses" that allow the eye to grab the images that our brain will compose and understand.
From the web's Clientside, everything has changed! Web browser technologies based on "Ajax programming" allow the upload/download ofnew data from a server without requiring a full page reload. This is today's secret behind the beautiful dynamic of web user interfaces for online services like google maps, facebook, twitter, etc. The intrinsic dynamic of the web2.0 raises the level of fragmentation of user interactions and hides many relevant actions to the traditional methods employed to conduct usability tests (which just focuse on the record of the pages viewed by people and on the time they
spend on a single page). As humans, we continuously drive our gaze throughout a web page in order to catch the information we need. Even if we are not aware of this process, this is how we transmit the visual stimuli to our brain in order to process it asinformation.
It's clear that knowing exactly where users tend to focus their attention is an extraordinary way to check the effectiveness of an interface or to make strategic choices. This is the reason why Eye tracking has become one of the best methods of measuring the usability of an interface.
The point of Eye tracking testing is neither about what you click nor how long you stay on a page, but WHY you click and HOW your gaze wanders across the webpage. To discover this we need to strongly track the users "gaze journey" throughout the webpage.
Amongs the top 15 health websites we find a low level of user participation or engagement. The interactivity is lower than any other type of site (news, foods, sports...) while at the same time people tend to get lost trying to find the information that they need and deciding where to click for the right spot.
The user's journey through healthrelated websites may turn into a really unfortunate navigation exercise: before being able to grasp the meaning of the content, users often need to go through the trouble of accessing it via the page interface.
This is when eye tracking technology can be very handy and helps us. Eye tracking has shown us how users' glaze is continuously jumping from side to side in a webpage until the users find the information they need and click on the right spot to get more of it. We have noticed that a lot of the websites we have evaluated with eye tracking fail in driving users throughout the navigating and users keep on exploring the webpage in search for a clickable landing spot.
The methodologies that are usually applied to measure the usability of websites are blind to the "gaze wandering" by users because that kind of analysis just focuses on the click stream (such as the record of the viewed pages by users) and does not tell us anything about the quality of the users' stay on the page. Was the user reading? Was he/she lost in navigation? That's something that only eye tracking can tell us.
Usability starts from our Vision
Usability it is not about computers: it is about people. This is the reason why, when talking about usability in the Era of eHealth, we begin our discussion with from human behaviors.
Why eye tracking is relevant for Health 2.0?
According Wikipedia: The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, usercentered design, and collaboration on the World Wide Web. People behaviour is its driving essence.
So how is the the usability level of the health websites?
We know that good Web 2.0 calls for e a rich user experience, user participation, dynamic content, metadata, web standards and scalability. and now comes the question: Does Health 2.0 have these characteristics?
Conclusion
Usability check for the Health 2.0 Era
Download in PDF format
The Author
Leandro Agròaka leeander: 15 years experience IxD Designer & Manager
His leadership and innovative work have been recognized by numerous organizations, such as: Venice Biennale of Architecture: “Visionary”, ADI: Included in ADI INDEX (Compasso D’Oro finalist), New York Times: Included in Top10 Internet of Things Products, WIRED: Nominated as “ItAliens”, etc.
Contact the author
Recent Tweets
Geeks of Health 10 articles
6 contributors
Site map | Contacts
PHARMACEUTICAL & MEDICAL DEVICES
HEALTHCARE FOOD & WELLNESS
STRATEGY & CONSULTING
DIGITAL COMMUNICATIONS
SOLUTIONS & TECHNOLOGY
RESOURCES & eZINEs
ABOUT US
Main Services
Strategy & Consulting
User Experience
eMarketing
Content Management
Solutions & Technology
Mobile & Digital Media Development
IT and Infrastructure
Contact us
FRANCE : Paris
GERMANY: Düsseldorf
INDIA: Mumbai
ITALY: Salerno EMEA Hub
ITALY: Milan
USA: New York, NY US Hub
USA: Ames, IA
USA: Yardley, PA
Publicis Healthware International | The eHealth communications agency
EU: +39 089 3061 411USA: +1 888 463 3797
Send an email
Careers
Healthware S.r.l. a socio unico A Publicis Healthcare Communications Group company Sede legale ed operativa / Head office: Via A. Amato 15, Salerno 84131, Italy Tel. +39 089 3061411 Fax +39 089 3061415
CAP.SOC. € 100.000 Int. Vers. Rea CCIA di Salerno N°331650 C.F./P.I. IT07854130635
Home > Resources & eZINEs : Geeks of Health > Usability check for the Health 2.0 Era
Usability check for the Health 2.0 EraIn Geeks of Health, posted on 12/1/2011 by Leandro Agrò
We all live in a complex multisensorial environment surrounded by large amounts of information. Our brain comes into contact with this environment through sensory organs. Of all these, sight is without question the sense which helps us interact the most with our surrounding environment.
Through our eyes (and eye movements) we can obtain information about the spatial and material nature of the visible world; we can make out the exact shape and identityof the elements within our view, and register their relative positions. If we keep our head still we can't see a full 360° angle but only 120°.
The sensitivity of the eye's retina, isnot even, since its resolution is higher in a very limited area called the fovea. As humans, we need to quickly and continuously move our eyes, to compose the unfinished puzzle that we the perceive as reality. The magic of our vision happens through Rapid Eye movement, which through rapid periods of technical blindness and quick snapshots, lets the eye build the reality of our visible world from the tiny puzzle pieces it grabbed.
In technical terms
saccades: are movements that allow our brain to align the area of the eye with the highest resolution the fovea with the target we want to see. fixations: are "pauses" that allow the eye to grab the images that our brain will compose and understand.
From the web's Clientside, everything has changed! Web browser technologies based on "Ajax programming" allow the upload/download ofnew data from a server without requiring a full page reload. This is today's secret behind the beautiful dynamic of web user interfaces for online services like google maps, facebook, twitter, etc. The intrinsic dynamic of the web2.0 raises the level of fragmentation of user interactions and hides many relevant actions to the traditional methods employed to conduct usability tests (which just focuse on the record of the pages viewed by people and on the time they
spend on a single page). As humans, we continuously drive our gaze throughout a web page in order to catch the information we need. Even if we are not aware of this process, this is how we transmit the visual stimuli to our brain in order to process it asinformation.
It's clear that knowing exactly where users tend to focus their attention is an extraordinary way to check the effectiveness of an interface or to make strategic choices. This is the reason why Eye tracking has become one of the best methods of measuring the usability of an interface.
The point of Eye tracking testing is neither about what you click nor how long you stay on a page, but WHY you click and HOW your gaze wanders across the webpage. To discover this we need to strongly track the users "gaze journey" throughout the webpage.
Amongs the top 15 health websites we find a low level of user participation or engagement. The interactivity is lower than any other type of site (news, foods, sports...) while at the same time people tend to get lost trying to find the information that they need and deciding where to click for the right spot.
The user's journey through healthrelated websites may turn into a really unfortunate navigation exercise: before being able to grasp the meaning of the content, users often need to go through the trouble of accessing it via the page interface.
This is when eye tracking technology can be very handy and helps us. Eye tracking has shown us how users' glaze is continuously jumping from side to side in a webpage until the users find the information they need and click on the right spot to get more of it. We have noticed that a lot of the websites we have evaluated with eye tracking fail in driving users throughout the navigating and users keep on exploring the webpage in search for a clickable landing spot.
The methodologies that are usually applied to measure the usability of websites are blind to the "gaze wandering" by users because that kind of analysis just focuses on the click stream (such as the record of the viewed pages by users) and does not tell us anything about the quality of the users' stay on the page. Was the user reading? Was he/she lost in navigation? That's something that only eye tracking can tell us.
Usability starts from our Vision
Usability it is not about computers: it is about people. This is the reason why, when talking about usability in the Era of eHealth, we begin our discussion with from human behaviors.
Why eye tracking is relevant for Health 2.0?
According Wikipedia: The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, usercentered design, and collaboration on the World Wide Web. People behaviour is its driving essence.
So how is the the usability level of the health websites?
We know that good Web 2.0 calls for e a rich user experience, user participation, dynamic content, metadata, web standards and scalability. and now comes the question: Does Health 2.0 have these characteristics?
Conclusion
Usability check for the Health 2.0 Era
Download in PDF format
The Author
Leandro Agròaka leeander: 15 years experience IxD Designer & Manager
His leadership and innovative work have been recognized by numerous organizations, such as: Venice Biennale of Architecture: “Visionary”, ADI: Included in ADI INDEX (Compasso D’Oro finalist), New York Times: Included in Top10 Internet of Things Products, WIRED: Nominated as “ItAliens”, etc.
Contact the author
Recent Tweets
Geeks of Health 10 articles
6 contributors
Site map | Contacts
PHARMACEUTICAL & MEDICAL DEVICES
HEALTHCARE FOOD & WELLNESS
STRATEGY & CONSULTING
DIGITAL COMMUNICATIONS
SOLUTIONS & TECHNOLOGY
RESOURCES & eZINEs
ABOUT US
Main Services
Strategy & Consulting
User Experience
eMarketing
Content Management
Solutions & Technology
Mobile & Digital Media Development
IT and Infrastructure
Contact us
FRANCE : Paris
GERMANY: Düsseldorf
INDIA: Mumbai
ITALY: Salerno EMEA Hub
ITALY: Milan
USA: New York, NY US Hub
USA: Ames, IA
USA: Yardley, PA
Publicis Healthware International | The eHealth communications agency
EU: +39 089 3061 411USA: +1 888 463 3797
Send an email
Careers
Healthware S.r.l. a socio unico A Publicis Healthcare Communications Group company Sede legale ed operativa / Head office: Via A. Amato 15, Salerno 84131, Italy Tel. +39 089 3061411 Fax +39 089 3061415
CAP.SOC. € 100.000 Int. Vers. Rea CCIA di Salerno N°331650 C.F./P.I. IT07854130635
Home > Resources & eZINEs : Geeks of Health > Usability check for the Health 2.0 Era
Usability check for the Health 2.0 EraIn Geeks of Health, posted on 12/1/2011 by Leandro Agrò
We all live in a complex multisensorial environment surrounded by large amounts of information. Our brain comes into contact with this environment through sensory organs. Of all these, sight is without question the sense which helps us interact the most with our surrounding environment.
Through our eyes (and eye movements) we can obtain information about the spatial and material nature of the visible world; we can make out the exact shape and identityof the elements within our view, and register their relative positions. If we keep our head still we can't see a full 360° angle but only 120°.
The sensitivity of the eye's retina, isnot even, since its resolution is higher in a very limited area called the fovea. As humans, we need to quickly and continuously move our eyes, to compose the unfinished puzzle that we the perceive as reality. The magic of our vision happens through Rapid Eye movement, which through rapid periods of technical blindness and quick snapshots, lets the eye build the reality of our visible world from the tiny puzzle pieces it grabbed.
In technical terms
saccades: are movements that allow our brain to align the area of the eye with the highest resolution the fovea with the target we want to see. fixations: are "pauses" that allow the eye to grab the images that our brain will compose and understand.
From the web's Clientside, everything has changed! Web browser technologies based on "Ajax programming" allow the upload/download ofnew data from a server without requiring a full page reload. This is today's secret behind the beautiful dynamic of web user interfaces for online services like google maps, facebook, twitter, etc. The intrinsic dynamic of the web2.0 raises the level of fragmentation of user interactions and hides many relevant actions to the traditional methods employed to conduct usability tests (which just focuse on the record of the pages viewed by people and on the time they
spend on a single page). As humans, we continuously drive our gaze throughout a web page in order to catch the information we need. Even if we are not aware of this process, this is how we transmit the visual stimuli to our brain in order to process it asinformation.
It's clear that knowing exactly where users tend to focus their attention is an extraordinary way to check the effectiveness of an interface or to make strategic choices. This is the reason why Eye tracking has become one of the best methods of measuring the usability of an interface.
The point of Eye tracking testing is neither about what you click nor how long you stay on a page, but WHY you click and HOW your gaze wanders across the webpage. To discover this we need to strongly track the users "gaze journey" throughout the webpage.
Amongs the top 15 health websites we find a low level of user participation or engagement. The interactivity is lower than any other type of site (news, foods, sports...) while at the same time people tend to get lost trying to find the information that they need and deciding where to click for the right spot.
The user's journey through healthrelated websites may turn into a really unfortunate navigation exercise: before being able to grasp the meaning of the content, users often need to go through the trouble of accessing it via the page interface.
This is when eye tracking technology can be very handy and helps us. Eye tracking has shown us how users' glaze is continuously jumping from side to side in a webpage until the users find the information they need and click on the right spot to get more of it. We have noticed that a lot of the websites we have evaluated with eye tracking fail in driving users throughout the navigating and users keep on exploring the webpage in search for a clickable landing spot.
The methodologies that are usually applied to measure the usability of websites are blind to the "gaze wandering" by users because that kind of analysis just focuses on the click stream (such as the record of the viewed pages by users) and does not tell us anything about the quality of the users' stay on the page. Was the user reading? Was he/she lost in navigation? That's something that only eye tracking can tell us.
Usability starts from our Vision
Usability it is not about computers: it is about people. This is the reason why, when talking about usability in the Era of eHealth, we begin our discussion with from human behaviors.
Why eye tracking is relevant for Health 2.0?
According Wikipedia: The term Web 2.0 is associated with web applications that facilitate participatory information sharing, interoperability, usercentered design, and collaboration on the World Wide Web. People behaviour is its driving essence.
So how is the the usability level of the health websites?
We know that good Web 2.0 calls for e a rich user experience, user participation, dynamic content, metadata, web standards and scalability. and now comes the question: Does Health 2.0 have these characteristics?
Conclusion
Usability check for the Health 2.0 Era
Download in PDF format
The Author
Leandro Agròaka leeander: 15 years experience IxD Designer & Manager
His leadership and innovative work have been recognized by numerous organizations, such as: Venice Biennale of Architecture: “Visionary”, ADI: Included in ADI INDEX (Compasso D’Oro finalist), New York Times: Included in Top10 Internet of Things Products, WIRED: Nominated as “ItAliens”, etc.
Contact the author
Recent Tweets
Geeks of Health 10 articles
6 contributors
Site map | Contacts
PHARMACEUTICAL & MEDICAL DEVICES
HEALTHCARE FOOD & WELLNESS
STRATEGY & CONSULTING
DIGITAL COMMUNICATIONS
SOLUTIONS & TECHNOLOGY
RESOURCES & eZINEs
ABOUT US
