U.S. Environmental Export Initiative
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U.S. Environmental Export Initiative Todd DeLelle International Trade Specialist Office of Energy and Environmental Industries April 24, 2013 1 4/24/2013
Transcript of U.S. Environmental Export Initiative
U.S. Environmental Export Initiative
Todd DeLelle
International Trade Specialist
Office of Energy and Environmental Industries
April 24, 2013
14/24/2013
The International Trade Administration & Water
24/29/2013
The National Export Initiative
President Obama announced the
National Export Initiative in his 2010
State of the Union address and set
the ambitious goal of doubling U.S.
exports by 2015.
President Obama announced the
National Export Initiative in his 2010
State of the Union address and set
the ambitious goal of doubling U.S.
exports by 2015.
• Access to
Credit
• Advocacy
• Export
Promotion • Removing
Barriers
• Enforcement
The International Trade Administration & Water
34/29/2013
The Environmental Export Initiative
Recognizing the unique challenges and opportunities
environmental companies face in the global market,
leaders from the Environmental Protection Agency, U.S.
Trade Representative, and Departments of Commerce
and Agriculture developed a targeted initiative for the
environmental industry under the NEI.
Recognizing the unique challenges and opportunities
environmental companies face in the global market,
leaders from the Environmental Protection Agency, U.S.
Trade Representative, and Departments of Commerce
and Agriculture developed a targeted initiative for the
environmental industry under the NEI.
The International Trade Administration & Water
Global Deployment
of U.S. Environmental
Systems
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The Environmental Export Initiative
Increased Access to U.S. Environmental
Approaches
Greater Interagency
Coordination
Environmental
• Exports
• Jobs
• Development
• Environmental
Protection
• Diplomatic
Goals
The International Trade Administration & Water
ETTAC +Industry
Input
ETTAC +Industry
Input
ETWGETWG
EEIEEI
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The Environmental Export Initiative: From
U.S. Industry to U.S. Industry
The initiative is driven by input from
industry on key issues affecting its
international competitiveness.
The initiative is driven by input from
industry on key issues affecting its
international competitiveness.
Input is integrated through
the ETWG – an interagency
working group representing
all export and technical
agencies.
Input is integrated through
the ETWG – an interagency
working group representing
all export and technical
agencies.
The tailored programs that
makeup the EEI are then
coordinated among ETWG
agencies.
The tailored programs that
makeup the EEI are then
coordinated among ETWG
agencies.
The International Trade Administration & WaterKey Challenges and Opportunities Identified by the
Environmental Industry
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• Preferential Procurement
• Differential Standards &
Regulatory Models
• Availability of Finance
• Government Support for Foreign
Competitors
• Low Technical Sophistication
• EPA Shift Towards Export
Promotion
• Web-based & New Media Tools
• Partnerships with Key Industry
Players
• NEI Platform
• Unprecedented Growth
• Regulatory & Standard
Development
• Quality & Sophistication of U.S.
Products and Services
• Recognition of U.S. Brand &
Reputation
• Diffuse Number of Programs
• Diminishing Resources
• Interagency Coordination
• Differential Missions
• Marketing & Communication
CHALLENGES OPPORTUNITIES
GO
VE
RN
ME
NT
MA
RK
ET
The International Trade Administration & WaterEnvironmental Export Initiative: Identified Needs
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Prioritize use of limited resources to the markets of
opportunity where U.S. government programs will be
of greatest value to business.
Create a one-stop-shop for business to access the full
spectrum of government programs.
Promote the U.S. model from research and
regulatory development to technology and solutions
providers.
Coordinate market development and export
promotion activities.
The International Trade Administration & Water
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U.S. Environmental Export Initiative: Data, Industry
Input & Interagency Coordination
Top Prospects Study + ETWG Action Plans
• Data Driven
Prioritization
• Interagency Action Plans
• Industry Evaluation
www.export.gov/envirotech
The International Trade Administration & Water
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U.S. Environmental Technologies Export
Initiative: Environmental Exporter’s Portal
Environmental Exporter’s Portal
Top Prospects Study + ETWG Action Plans
• Central Repository for
EEI Programs
• Industry Facing
www.export.gov/envirotech
The International Trade Administration & Water
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Export Assistance Programs
Program Services Program Sponsoring Agencies
Export
Promotion
� Export Counseling
� Business Matchmaking
� Trade Missions
� Market Research
� Advocacy
Trade Policy
and
Enforcement
� Commercial Diplomacy
� Trade Negotiations
� Report a Trade Barrier
Trade &
Project
Finance
� Export Finance
� Project Finance
� Insurance
Market /
Project
Development
� Technical Assistance
� Pilot Projects
The International Trade Administration & WaterEnvironmental Solutions Exporter Portal:
www.export.gov/envirotech
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Explore
the
Exporter
Resource
Guide
Connect to a
specialist
Learn
about
upcoming
events
and
programs
The International Trade Administration & WaterComing soon…
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The International Trade Administration & Water
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U.S. Environmental Technologies Export
Initiative: Environmental Solutions Toolkit
Solutions
Toolkit
Environmental Exporter’s Portal
Top Prospects Study + ETWG Action Plans
• Comprehensive
Database of U.S.
Environmental
Solutions
www.export.gov/envirotech
The International Trade Administration & WaterU.S. Environmental Solutions Toolkit
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New modules for arsenic
in drinking water, biosolids
treatment, and secondary
wastewater treatment to
be introduced in 2013.
New modules for arsenic
in drinking water, biosolids
treatment, and secondary
wastewater treatment to
be introduced in 2013.
To participate contact us at
To participate contact us at
Client facing, searchable
catalogue of the U.S.
environmental model
including EPA research and
regulations coupled with
solutions providers.
Client facing, searchable
catalogue of the U.S.
environmental model
including EPA research and
regulations coupled with
solutions providers.
The International Trade Administration & WaterComing in 2013…
154/29/2013
Office of Energy and Environmental Industries
U.S. Department of Commerce
Todd DeLelle
(202) 482-4877 Phone
Or
Maureen Hinman
(202) 482-0627 Phone
www.trade.gov/envirotech 164/29/2013
