Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

17
Small Cell Forum Mobile World Congress 24-27 February 2014

description

Presentation by AT&T's Gordon Mansfield, Chair of Small Cell Forum, given at Mobile World Congress 2014 to launch Release 3: Urban Foundations. The program aims to help accelerate urban small cell deployments.

Transcript of Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

Page 1: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

Small Cell ForumMobile World Congress24-27 February 2014

Page 2: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

The Small Cell Forum

• To accelerate small cell adoption to change the shape of mobile networks and maximise the potential of the mobile internet

• Not-for-profit, founded in 2007• Independent, inclusive, international

Aims• Ecosystem development• Market education• Driving open standards

66 operators covering 3 billion global mobile subscribers – 44% of total

76 providers of small cell technology representing all parts of the ecosystem

Page 3: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

2013 at a glance

© Small Cell Forum Ltd 2014

Page 4: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

Our Release program: how it works

© Small Cell Forum Ltd 2014

Page 5: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

• Release Three shows urban small cells are an essential component of future networks in delivering cost-effective capacity and deep in building coverage for public places.

• Operators cite capacity densification as their main driver, and backhaul, optimal site acquisition and monetization as their key concerns. We address all these issues and more in Release Three.

Announced today!Release Three: Urban foundations

© Small Cell Forum Ltd 2014

Page 6: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

• Urban small cells are cells deployed by operators in areas of high demand density on an open-access basis to all the customers of the operator.

• They can be deployed outdoors on street furniture or indoor public locations such as transport hubs and retail malls.

What we mean by urban

© Small Cell Forum Ltd 2014

Page 7: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

© Small Cell Forum Ltd 2014

2014 operator survey: Most valuable Release content

Source: Maravedis-Rethink Global Operator Survey, Jan 2014

Business case (45)

Best practice and case studies (40)

Reference scenarios (36)

Deployment guidelines (33)

Backhaul recommendations (33)

Network architecture (28)

Procurement guidelines (24)

White papers & market studies (24)

Standards update (20)

Regulatory details (17)

Page 8: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

• Improve capacity

• New revenues from value added services

• Fill capacity holes

• Reduce cost of data

• Improve coverage

2014 operator survey: Top drivers to deploy urban small cells

© Small Cell Forum Ltd 2014

Source: Maravedis-Rethink survey of tier one and two mobile operators worldwide, January 2014

0

10

20

30

40

50

60

70

1 2 3 4

% o

f re

spondents

Page 9: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

2014 operator survey: Perceived barriers to urban deployments

© Small Cell Forum Ltd 2014

• Backhaul

• Deployment/ site acquisition

• Monetization

• Management

Back

haul

ava

ilabi

lity

and

cost

Secu

ring

optim

al site

loca

tions

Mon

etiza

tion

Networ

k pr

ovisi

onin

g an

d m

anag

emen

t

Site

cos

ts

Site

acq

uisit

ion

Power

ava

ilabi

lity

and

cost

Mac

ro n

etwor

k in

terw

orking

Cost

of e

quip

men

t

Inte

rfere

nce

010203040506070

27.517.5 17.5 10 10 10 5 2.5 0 0

1 2 3

% o

f re

spondents

Source: Maravedis-Rethink survey of tier one and two mobile operators worldwide, January 2014

Page 10: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

• Urban small cells are at an earlier stage in their commercial development than their more mature residential and enterprise counterparts.

• Release Three focuses on establishing the need, evaluating the business case and identifying key barriers to commercial deployment.

Announced Today!Release Three: Urban foundations

© Small Cell Forum Ltd 2014

Page 11: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

What’s in Release Three?

New documents• Urban Small Cells: Release overview

• Market drivers for urban small cells

• Business case for urban small cells

• Urban SON use cases

• Urban small cell network architectures

• Next generation hotspot-based integrated small cell Wi-Fi

• Regulatory aspects of small cells

• Backhaul for urban small cells: a topic brief

• Deployment issues for urban small cells

• Small cell services in the urban environment

• Small cell application programmers’ guide

• LTE eNB L1 API definition

Revised documents• Market status statistics

• Small cell and Wi-Fi coverage study

• Deployment issues for enterprise small cells

• SCF Release structure and roadmap

• Small cells, big ideas

• Market status statistics Q1 2014 – Mobile Experts

© Small Cell Forum Ltd 2014

Page 12: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

While capacity enhancement is the leading market driver today, for some operators enhanced coverage depth will be a major driver

User experience enhancement drives additional upside for users and may ultimately lead to greater small cell volumes than capacity

Venue-based urban small cells can also benefit from additional services: such as retail analytics

We commissioned an independent analysis of the business case for Urban small cells from Real Wireless, a leading UK-based wireless advisory firm

Identified four operator market drivers for urban small cells

Source: Real Wireless

Page 13: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

Case study aligned with market drivers

Capacity-driven case study in urban area yields:• Benefits of $48.6m (present value) • Total cost of ownership of $29.8

million• Positive net present value for

operators of $28m • Return on Investment of 136%.

Coverage-driven case study yields:• Operator without low-frequency

spectrum can achieve equivalent coverage and produce cost savings $2.8m-$7.2m

• User experience also enhanced with substantial user and operator financial benefits

City centre railway station

Outdoor urban small cells Indoor urban small cells

• Small cells meet the capacity needs of hyperdense indoor environments

• Yields low incremental cost of capacity: 0.3-2.3 US cents per GB

Source: Real Wireless

Page 14: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

• Architectural domains: Small cell RAN, macro RAN, backhaul transport and operator core network

• Sub architectural framework: X2-support, SON-support and backhaul-considerations – e.g. VLAN usage, QoS etc

Urban framework architecture

© Small Cell Forum Ltd 2014

Macro-RANMacro-RNMacro-CN

Page 15: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

• How SON helps load balancing across the HetNet

• Synchronization for LTE small cells

• Urban deployment scenarios: when established deployment methodologies still apply and when new models are required

• Urban backhaul solutions – details the mix of technologies and range of commercial models available

• Regulatory issues and urban deployments

• Urban service models and APIs

Other areas covered by Release Three

© Small Cell Forum Ltd 2014

Page 16: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

• Helps operators and vendors harness the significant potential of the urban small cell market

• Establishes a strong business case for urban small cells, even when deployed alongside macro and additional spectrum

• Clarifies drivers for the deployment of urban small cells

• Identifies barriers and shows how they can be addressed

• Shows how urban small cells are an essential component of future networks, delivering cost-effective capacity and deep in building coverage for public places

What Release Three aims to achieve

© Small Cell Forum Ltd 2014

Page 17: Urban Small Cells - Gordon Mansfield MWC14 Small Cell Zone presentation

How to get involved:

© Small Cell Forum Ltd 2014

Upcoming Events: • Small Cells Asia Conference and Plenary – Singapore, April 2014• Small Cell Forum/ETSI PlugFest, Orange Lab – Paris, June 2014• Small Cell World Summit and Industry Awards – London, June 2014• Small Cell Forum European Plenary - TBC September 2014• Small Cells Americas Conference and Plenary – Dallas, December 2014