URBAN FRUIT INITIATIVE

WE PUT URBAN FRUIT TO GOOD

USE JUICE

WHAT WE LEARNED1.Simplify the collaborative consumption business model to be scaled!

2.Improve process efficiency & margin by investing in own production equipment.

Original Model

Pickers

Villa owner who donates fruit

New COOP

Consumer

Villa owner who pick own fruit

$

WHAT WE WILL TESTTest Area Type of test Target / Testers Data to gather Test partners

Securing access !to the fruit

# Landing Page #External

Communication

Those previously involved.

!+ !

Villa Owners in a new target area

1.Motivations 2.Terms of access 3.Interest in other

services 4.Sign up (future

harvest volumes)

Skarpnäcks Kolonilott

Association !

Villa owner association

!!

Urban fruit to good use !!CONTRIBUTE FRUIT PICK FRUIT BUY LOCAL JUICE

juice

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