Upper Valley Newsletter Editors Mini-Summit

Saturday, June 1st, 2013

Agenda

• Introductions• Content• Layout & Design• Distribution• Tips, Resources, and Other Useful Information

Content

Reunions (Big, Mini, Micro…Nano?)

Class of 1988 – Winter 2013

Class of 1978 - June 2012

Class of 1979 – February 2013

Class of 197979th Day Micro reunions – Four page center gatefold photo collage backed by four pages of captions.

Micro-Reunions

Class of 1947 – Late Fall 2012Post-65th Reunion

Class of 2007 – Winter 2012Post 5th Reunion

Quid pro quo

• Entrepreneurs• Authors• Artists• Musicians

Class of 2007 – Winter 2012

Class of 1981 – May 2012Class of 1981 – June 2012

1988

1957 of 1942 1957

Class of 1953 – January 2013

Class of 1982 – Fall 2012

Feature on Individual Classmate

Class of 2007 – Winter 2012Class of 1965 – March 2013

Class of 1999 – Summer 2012

Class of 1998 – Spring 2012

Humor

Class of 1953 – January 2013

Class of 1944 – February 2013

Class Surveys

Class of 2011 – Winter 2012

Class of 1983 – June 2012

Class of 1984 – October 2012Class of 1988 – Winter 2013

Class Projects

Class of 1996 – Summer 2012

Class of 1988 – Summer 2012

Special Events

Class of 1986 – February 2013

Families and Life Events

Class of 1999 – Summer 2012

Class of 1988 – Winter 2013

Class of 1983 – June 2012

Special Theme Issues

Class of 1964 – February 2013

Class of 1964 – February 2013

Class of 1984 – October 2012

Social Media

Class of 1996 – Summer 2012Class of 1981

News from Campus

Class of 2012 – Winter 2013

Obituaries, Tributes, Memorials

Class of 1959 – February 2013

Class of 1956

Other Content Ideas

• Class Dues• DCF• Sports• Alumni Council Report• Class Treasury Report• Letter from Editor, President, Head Agent, etc.• Trivia• ???

Layout & Design

(FOR MARK WINKLER’S LAYOUT & DESIGN TIPS, SEE THE “ANNUAL MEETING POWERPOINT”

FILE POSTED UNDER CLASS OFFICERS WEEKEND 2011:

http://www.dartmouth.org/DartCMS/index.php?page=newsletter-editors-home)

Class of 1979 – June 2012

Class of 1956 – December 2012

Class of 1992 – February 2013

Class of 1949 – Winter 2013

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Class of 1979 & 1981

Class Officers with Photographs

Effective Use of Space

Class of 2012 – Winter 2013

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Distribution

Gutenberg vs. Zuckerberg

Print Newsletters

• More likely to be received

• More likely to be read• More permanent

• More expensive $$$!• Less timely

Digital Newsletters

• Immediate• Inexpensive• Can be tracked• Excellent Quality• Hyperlinks and instant

feedback

• Not as “permanent”• May not be read or

even received• Loses the sensuous

appeal of the printed newsletter

Other options…

• Partial Print Distribution• Mostly digital, with one print edition per year• Post digital copy to class website• Survey your classmates

Tips, Resources, and Other Useful Information

• InDesign software available from College• Student Newsletter Intern• Layout by Brayshaw• $400 subsidy towards printing costs• Rauner Special Collections Library• Class Lists from Alumni Records• Newsletter Editors Website (being updated)

Printing Options

• Digital / Offset• Black & White / Full-color / Black & Green Ink• Paper Stock & Paper Color• Number of Pages (multiples of 4 are good!)• Brayshaw vs. DPMS vs. Outside Vendors• Ask me for Price Quotes!

Mailing Options

• 1st Class vs. 3rd Class (non-profit)• Pre-sort 1st Class (>500 pieces)• 3rd Class (>200 pieces)• Self-mailers vs. Flats in Envelopes• TAM cards