Upgraded Life Festival 2015. Jouni Toijala, Symbio
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CO-CREATING WHAT’S NEXT Jouni Toijala
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Transcript of Upgraded Life Festival 2015. Jouni Toijala, Symbio
CO-CREATING WHAT’S NEXTJouni Toijala
Technical Complexity
Massively Big Data
Mobile & Connectivity
+Focus on Design and UX
Product Lifecycles Shrink
Globalized Competition
=
USER INSIGHT
PROTOTYPING
PIVOT & VALIDATE
CO-CREATION MINDSET
PRODUCTIZATION
COMMON BUSINESS TARGET
If solution does not have positive impact on your CASH FLOW, it is not worth building
– VALIDATE your business model
EARLY INVOLVEMENT
is the first step on successful co-creation
sets common targets for the partnership
SHARED KPI
SMART PARTNERING and right competencies speeds the innovation process
TECHNOLOGY AS ENABLER
Technical specialists find CREATIVE SOLUTIONS – faster, better, cost efficient
HIGH USER EXPERIENCE is created,when software developers, UX designers and end usersco-create TOGETHER
CO-CREATION MINDSET
Interpreting END USER EXPECTATIONS to project team is a key
MULTI-SUPPLIER ENVIRONMENT creates complexity in communication and system integration
Continuous balancing between FEATURES, BUDGET AND QUALITY is needed
COMPROMISES ON QA in the beginning of the project cost more in the end
BPO
Analytics &
Design
Prod
uct
Devel
opm
ent
IT Operations
Customer-Centric
Innovation Co-Creation
BPO CENTERSCustomer signals /data from sales, customer care, lead generation, help desk & technical support, and account management operations.
ANALYTICS & DESIGN
Customer insights to drive differentiated experiences. These insights can then be incorporated
into new product and service designs.
PRODUCT DEVELOPMENT
Actualize customer desires into differentiated new products and
services. Deliver products that have validated customer
requirements and clear roadmaps.
IT OPERATIONSDeliver differentiated new services and products to customers efficiently, predictably, at scale. Leverage IT to enhance customer experience.
Ownership of Customer-Centric Innovation Lifecycle is required to be the best in the future
