Updating Your Marketing Toolkit in the Age of Disruption.€¦ · Performance by Brain. Performance...

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Updating Your Marketing Toolkit in the Age of Disruption. Dr Kathrin Amacker

Transcript of Updating Your Marketing Toolkit in the Age of Disruption.€¦ · Performance by Brain. Performance...

Page 1: Updating Your Marketing Toolkit in the Age of Disruption.€¦ · Performance by Brain. Performance by Heart. SBB’sVision. Rail under control and shaping the mobility of the future

Updating

Your Marketing

Toolkit in the Age

of Disruption.

Dr Kathrin Amacker

Page 2: Updating Your Marketing Toolkit in the Age of Disruption.€¦ · Performance by Brain. Performance by Heart. SBB’sVision. Rail under control and shaping the mobility of the future

Ready for Tomorrow?

Page 3: Updating Your Marketing Toolkit in the Age of Disruption.€¦ · Performance by Brain. Performance by Heart. SBB’sVision. Rail under control and shaping the mobility of the future

Perception is Reality.

Page 4: Updating Your Marketing Toolkit in the Age of Disruption.€¦ · Performance by Brain. Performance by Heart. SBB’sVision. Rail under control and shaping the mobility of the future

Performance by Brain.

Page 5: Updating Your Marketing Toolkit in the Age of Disruption.€¦ · Performance by Brain. Performance by Heart. SBB’sVision. Rail under control and shaping the mobility of the future

Performance by Heart.

Page 6: Updating Your Marketing Toolkit in the Age of Disruption.€¦ · Performance by Brain. Performance by Heart. SBB’sVision. Rail under control and shaping the mobility of the future

SBB’s Vision.Rail under control and

shaping the mobility of the

future – simple, personal,

connected.

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Be Courageous.

Page 8: Updating Your Marketing Toolkit in the Age of Disruption.€¦ · Performance by Brain. Performance by Heart. SBB’sVision. Rail under control and shaping the mobility of the future

Follow Your Own Path.

Page 9: Updating Your Marketing Toolkit in the Age of Disruption.€¦ · Performance by Brain. Performance by Heart. SBB’sVision. Rail under control and shaping the mobility of the future

Find Things Others Won’t.

Page 10: Updating Your Marketing Toolkit in the Age of Disruption.€¦ · Performance by Brain. Performance by Heart. SBB’sVision. Rail under control and shaping the mobility of the future

Adapting Was Yesterday.

Be Yourself.

Page 11: Updating Your Marketing Toolkit in the Age of Disruption.€¦ · Performance by Brain. Performance by Heart. SBB’sVision. Rail under control and shaping the mobility of the future

Special Moments.

Page 12: Updating Your Marketing Toolkit in the Age of Disruption.€¦ · Performance by Brain. Performance by Heart. SBB’sVision. Rail under control and shaping the mobility of the future

Feel the Beat and Make

It Your Mission.

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SBB • Division • Abteilung oder Bereich • DD.MM.YY 13

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... are the best marketing tool.