Family Tourism in Bangladesh

Family Tourism in Bangladesh

Family tourism is a common concept in Bangladesh. In Bangladesh this tourism sector needs to be improved in order to progress our economic condition. The challenge is to find a marketing approach to apply the concept successfully in the tourism industry of Bangladesh. The constraints of the concept should be reduced to successfully achieve the objective of family tourism in Bangladesh. Through the limited secondary data, and qualitative analysis we are trying to find out the prospect of it in Bangladesh.

Introduction:Attractions of Bangladesh (for Family )#Coxs Bazar # Sylhet#St.Martin#Shundarban#Rangamati#Bandarban#Historical places : Lalbagh, Shat Gombuj mosque ,Ahsan manjil , MaynamotiSt.Martin Sylhet

Rangamati Chittagong Hilly Track

Problems of Tourism Sector in Bangladesh :

Infrastructure facilities are not adequate for the tourism sector in Bangladesh. Infrastructure, such as accommodation facilities are not satisfactory at different tourism spots in Bangladesh. Some accommodations are highly expensive and are not affordable by average domestic and international tourists and some are in poor condition. Transportation linkage to different tourism spots by road, rail, air and water is not efficient. A master plan of national transportation network is seemingly not in place supporting the national tourism policy and existing tourism attractions of the country. Management Decision Problem:

In our research we try :

Finding out an appropriate family tourism program in context of Bangladesh maintaining the core criterias of family tourism

Marketing Approach:

We are recommending a marketing approach to solve the Management decision problem by solving the marketing research problem. This section of our report will include theoretical foundation of the problem, research questions and hypothesis and the factors influenced the researched design. With proper marketing strategy we can make family tourism as greater attraction for the families with middle and high income as they are our target market

Research TypeResearch has been conducted both in qualitative and Quantitative approach. Qualitative Analysis: For the purpose of creating a background of the problem with a clear and precise holistic view point we have defined family tourism and secondary data analysis.Quantitative Analysis: The findings of the qualitative approach have been tested on 135 samples from NSU students as there is a huge variety.

Research Design:

Our research design as stated before is both qualitative and quantitative in nature. In qualitative part we are going to analyze current tourism condition and its nature in Bangladesh, articles and journal analysis to actually capture the overall dynamics of the secondary data analysis to find out its potentiality in world and specifically in Bangladesh. This part will recommend establishing a model for developing family tourism in Bangladesh.

Research Design:Information Needed: For qualitative part we went through different articles, analyzed lots of case studies and secondary data from different sources. Sources include Internet Articles and Books Bureau of Statistics (Statistical Pocket Book, SAARC statistical yearbook etc.)Developing Questionnaire:

From the research questions and hypothesis associated with them we designed a simple questionnaire. It is based on students of NSU. A sample has been provided on the appendix (page).We have also provided the respondent list.

Research Questions and Hypothesis:

T-testQ.1 If you travel where do you prefer to travel? H0: People do not prefer to travel in abroad H1: People prefer to travel in abroad

Research Questions and Hypothesis: T-testQ2. Which tourism spot you think is the most attractive?H0: Coxs Bazaar is not most attractive spot for tourists. H1: Coxs Bazaar is the most attractive spot for tourists.

One-Sample TestTest Value = 1tdfSig. (2-tailed)Mean Difference95% Confidence Interval of the DifferenceLowerUpperWhat tourism spot you think is the most attractive10.669119.0001.658331.35061.9661T-testQ3. According to you which entertainment option is essential in the tourist destinations of Bangladesh to more entertain the tourists?H0: Dancing is not essential in the tourist destinations of Bangladesh as a entertainment option.H1: Dancing is essential in the tourist destinations of Bangladesh as a entertainment option.

Research Questions and HypothesisOne-Sample TestTest Value = 2tdfSig. (2-tailed)Mean Difference95% Confidence Interval of the DifferenceLowerUpperAccording to you which entertainment option is essential in the tourist destinations of Bangladesh to more entertain the tourists15.373119.0001.441671.25601.6274Research Questions and HypothesisCorrelationQ4. How much do you spend on your tour?H0: Amount of spending money for tour and choosing destination for travel are not correlatedH1: Amount of spending money for tour and choosing destination for travel are correlated

Research Questions and HypothesisLinear RegressionQ5. What is your preferable way to travel?

Findings and Interpretation: Here the value of adjusted r square is 0.119 (where dependent variable is preferable way to travel and independent variable is preferable destination for travel) it means 11.9% of the variation of the dependent variable can be explained by independent variable.

Cross tabulationQ6. What kind of food actually you want when you travelling?

Findings and Interpretation: From the cross tabulation we get, 63.6% respondents whose age group is 18-22 like to eat local food when they are traveling.Research Questions and Hypothesis

Chi- Square TestQ7. How many times a year you travel outside?

Research Questions and Hypothesis

Limitation of Research:

We certainly have some limitation in research. The most challenging fact was as a new concept to lot of people fieldwork was extremely complicated. Interviewers cant be assuring of the correct response because a buildup perception about family tourism is not established yet. Also we have such limitation in time, Time limitations More statistical applications Small sample

Recommendations

The government has to play a key role for preparation of policy guideline for planning and development, advertising, regulation and marketing of tourism sector, because it provides ample employment opportunities to the citizen and earns foreign currency for the country. It will also help government to solve unemployment problem and as well as act as source of revenue collection.

The government should be monitoring the activities of travel agencies which are involved in tour operation. Every travel agency should be enlisted with Tour Operators Association of Bangladesh (TOAB). Proper initiatives should be taken so TOABthat none of the travel agencies can operate their functions without affiliation of TOAB

Recommendation (continued)Bangladesh tourism faces many problems including areas of marketing, management, infrastructure, policy, safety, regulation and image. All problems are not unique and similar to the reality of worldwide tourism destinations. Solutions should be found out considering every aspect carefully and valuable suggestions should be provided based on experience, opinion of experts and relevant knowledge of others.

ConclusionThough we have some limitation we tried to expos the potentiality of family tourism through our research findings. In our research it is quite clear that acceptability of family tourism in Bangladesh is not depending on status level, as our hypothesis is suggesting there is no significant relationship between income level and being a nature lover. Majority portion of the survey has been resulted out as nature lover. But as the concept is new it needs to be marketed well among people. So our recommendation is developing some strategies to position family tourism as a nature based, ecologically sustainable and beneficial tourism in peoples mind.

One-Sample Test

Test Value = 2

tdfSig. (2-tailed)Mean Difference95% Confidence Interval of the Difference

LowerUpper

If you travel where do you prefer to travel-11.092119.000-.50833-.5991-.4176

Correlations

How much do you spend on your tourIf you travel where do you prefer to travel

How much do you spend on your tourPearson Correlation1.328**

Sig. (2-tailed).000

N120120

If you travel where do you prefer to travelPearson Correlation.328**1

Sig. (2-tailed).000

N120120

**. Correlation is significant at the 0.01 level (2-tailed).