Update Your LinkedIn Life
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Transcript of Update Your LinkedIn Life
![Page 1: Update Your LinkedIn Life](https://reader033.fdocuments.in/reader033/viewer/2022051112/55a9d0a61a28abc8028b46cc/html5/thumbnails/1.jpg)
Update Your LinkedIn Life
Using LinkedIn.com
for Growth and Connections
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What You Will Learn Today
• Best practices for a great profile
• Why you should be spending 5 minutes a day
purposefully connecting on LinkedIn
• What to share, where to share, and how often
• How to measure success
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Everyone says it. It’s True.
You need a complete profile.
When someone goes to your profile by virtue of a search or
because of something you posted or due to an invitation to
connect and you don’t have a complete profile, you will
have lost a significant opportunity to impress.
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A Complete Profile
Features:
• A great professional profile photo
• A complete bio that describes what you do by virtue of
the problems you solve
• A work history that highlights your contributions
• Projects in which your involved
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Good Example of a Bad Profile
Terrible Pic/Graphic
Confusion Between
Company Page and
Corporate Page
No Connections
No Evidence of Success
Experience Block Filled
with Stuff NO ONE CARES
ABOUT
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Good Example of a Good Profile
• Premium Member
• Profile Pic Great
• 500 Connections
• Summary is
Complete
• Job History
Complete
• Volunteer Work
• Projects
• Education Complete
• Recommendations
All in all, the
highpoints!
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Why spend 5
minutes a day?• That’s a small price to pay to connect with influencers you
may help
• It doesn’t take long when you have a system
• With 5 minutes you’re required to know what you’re
doing on LinkedIn. You’re not wasting time
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What to Share on LinkedIn
You should have a basic content strategy for your LinkedIn
presence.
A content strategy gives life to you and/or your firm’s
narrative or online persona.
Answer this question first!
Who is your “A” client or “A” referral source?
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Now that you know your “A” client or
“A” referral sourceFollow these simple guidelines:
1) Be a resource
2) Be a source
3) Provide other people a platform
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Three Guidelines of Content
• When you’re a resource, you’re sharing the expertise of
others.
• When you’re a source, you’re sharing your own expertise.
• You’re providing a platform when you’re allowing other
professionals to take the stage.
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Where to share content
• Become a consistent provider of content relevant to your
audience or the one you wish to attract.
• Become a consistent writer on the LinkedIn platform
• Share the posts you write in groups
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A Group Case Study
• Groups allow for special interest discussions
• Groups allow for connections within industries
• Groups provide access to decision makers and influencers
outside your connections
• Groups allow you to become an influencer
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Groups Case Study Continued
Step One: Search for relevant groups *The first page of
Accountant related groups contains 500,000 connections
Step Two: Join those groups
Step Three: Connect with the Owner when possible
Step Four: Comment and like other member’s posts
Step Five: Contribute your own discussions
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Group Case Study
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Where else to share
• Share your posts and the posts of others in groups
• Share on Twitter via the settings that allow you to
simultaneously post to one while posting on the other
• Share on Facebook pages not profiles unless your FB
profile is professional
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How to measure success
If you know your strategic mission and vision, you’ll have a
benchmark to measure against.
The question becomes “how many discussions with my “A”
prospects are needed for me to generate business?
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Know what every
mouse click meansBuild you’re LinkedIn connection plan in advance.
• Know who your targets are
• Connect with them intentionally
• Always personalize your invitations
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Connection Example
• I searched LinkedIn for IBM Watson Cloud Groups
• I joined the IBM Watson Group owned by Bruce Weed. Mr.
Weed is the Program Director for IBM’s Big Data and
Watson Cloud Project.
• I connected with Mr. Weed with a personal note strategy.
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LinkedIn Personal Invite Strategy
Never send an invitation to connect without a personalized
invitation
This is the script I use: “Hi Mrs. Doe,
My name is Sherman Mohr and I appreciate your contributions to our shared
group. (or whatever you wish the connection to be) If you’re adding
connections via LinkedIn, I would be honored to be connected.”
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In Summary
We discussed:
• Best practices for a great profile
• Why you should be spending 5 minutes a day
purposefully connecting on LinkedIn
• What to share, where to share, and how often
• How to measure success
![Page 21: Update Your LinkedIn Life](https://reader033.fdocuments.in/reader033/viewer/2022051112/55a9d0a61a28abc8028b46cc/html5/thumbnails/21.jpg)
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We Help Accounting Firms Grow.
www.therainmakercompanies.com | 1.888.797.7246 | 624 Grassmere Park, Suite 15 Nashville, TN 37211