Linkedin Trending content report - Feb 2014 update

A resource that informs you about content trends on LinkedIn and guides your content strategy

February Report

©2013 LinkedIn Corporation. All Rights Reserved.

1 Who is sharing?

2 What is being shared?

3 What topics is the share related to?

Venture Capital

Entrepreneurship

Trending Content Combines 3 Key Pieces of Data


•  Trending Content reflects the topics and ar6cles being shared by our members

•  Trending Content allows Marketers an opportunity to experience the top pieces of content that their target audience(s) are sharing

•  Each month the following set of slides are produced that summarize the most popular topics and ar6cles that the members within our most popular audience segments are sharing to their networks

Methodology


employee engagement

healthcare

recruiters

cloud compu3ng

leadership

Example Ar3cles per Trending Topic

•  5 Myths About Introverts and Extroverts at Work : linkedin.com •  How To Get Your Employees to Think Strategically : inc.com

•  Cloud boom is on for real, researcher says : gigaom.com •  PayPal's Vision for Payments: Never Enter a 16-‐Digit Number

Again : venturebeat.com

•  Is ANY Job BeWer Than NO Job? : linkedin.com •  Ten Ways Companies Drive Away Talent : forbes.com

•  CVS Plans to End Sales of Tobacco Products by Oct. 1 : ny6mes.com

•  Cooking Can Teach Us a Lot About How to Innovate : linkedin.com

•  5 AWributes to Look for in High-‐Performing Employees : entrepreneur.com

•  How Adobe Got Rid of Tradi6onal Performance Reviews : linkedin.com

LinkedIn Members Overall are talking about a diverse set of professional topics

LinkedIn Internal Data based on Member shares from 2/1 through 2/28

Top Trending Topics (February 2014)


How to read this Trending Content report

View what’s trending by the Geography that maWers to you:

-‐  Asia -‐  Europe -‐  La6n America -‐  Middle East -‐  North America -‐  Oceania

View what’s trending by the Targets that maWer to you: -‐  IT / Engineering Func6on -‐  Sales Func6on -‐  Marke6ng Func6on

-‐  High-‐Tech Industry -‐  Financial Services Industry

-‐  Individual Contributors -‐  CXO (C-‐Suite) -‐  Small Business Owners

OR

Trending Content By Geography


cloud compu3ng

adver3sing

sourcing

recruiters

leadership


•  You Can't Handle the Crea6ve : linkedin.com •  Surviving a Conference Call : online.wsj.com


•  Great Hires and the 'Rule of 3' : linkedin.com •  How to Work with a Recruiter : linkedin.com

•  The World's Top 10 Most Innova6ve Companies in Retail : fastcompany.com

•  Hair-‐Raising Subway Ad Blows Away the Compe66on : mashable.com

•  Cloud boom is on for real, researcher says : gigaom.com •  13 Essen6al Tools to Check Cross-‐Browser Compa6bility :

mashable.com

LinkedIn Members in Asia are talking about a diverse set of professional topics





•  You Can't Handle the Crea6ve : linkedin.com •  5 Myths About Introverts and Extroverts at Work : linkedin.com

•  Cloud boom is on for real, researcher says : gigaom.com •  PayPal's Vision for Payments: Never Enter a 16-‐Digit Number

Again : venturebeat.com




•  A Manager's Most Important Task: Unlocking Human Poten6al : linkedin.com


LinkedIn Members in Europe are talking about a diverse set of professional topics


employee engagement

adver3sing

recruiters

cloud compu3ng

leadership




•  How To Get Your Employees to Think Strategically : inc.com •  Are You the Smartest Person in the Room? Let's Hope Not :

linkedin.com

•  It’s Official: Microsog Is Going Down : linkedin.com •  Microsog Replaces Office Web Apps With Office Online :

mashable.com

•  Are You a Boss-‐Hater? : linkedin.com •  Like Your Job? Thank Your Boss : linkedin.com

•  The 7 P’s To Start Your Business : linkedin.com •  Why Daydreamers Will Save the World : linkedin.com

•  One Need No One Can Afford to Ignore : linkedin.com •  Why Successful People Love Bad News : linkedin.com

LinkedIn Members in Latin America are talking about a diverse set of professional topics


self-‐esteem

entrepreneurship

employee engagement

microsoC office

leadership




•  You Can't Handle the Crea6ve : linkedin.com •  How To Get Your Employees to Think Strategically : inc.com



•  Are You a Boss-‐Hater? : linkedin.com •  7 Things Your Employees Won't Tell You, But Should :

linkedin.com

•  Have You Mastered This Key to Great Leadership? : linkedin.com

•  6 Secrets of Highly Op6mis6c People : linkedin.com

LinkedIn Members in the Middle East are talking about a diverse set of professional topics


self-‐esteem

employee engagement

entrepreneurship

recruiters

leadership




•  5 Myths about Introverts and Extroverts at Work : linkedin.com

•  You Can't Handle the Crea6ve : linkedin.com


•  How to Bring the Price of Health Care Into the Open : online.wsj.com

•  One Need No One Can Afford to Ignore : linkedin.com •  How to Make Yourself Work When You Just Don’t Want To :

blogs.hbr.org

•  Cloud boom is on for real, researcher says : gigaom.com •  5 lessons for CIOs in the age of the cloud : gigaom.com



LinkedIn Members in North America are talking about a diverse set of professional topics


employee engagement

cloud compu3ng

self-‐esteem

healthcare

leadership




•  5 Myths about Introverts and Extroverts at Work : linkedin.com •  The Most Undervalued Leadership Traits Of Women :

forbes.com

•  Cloud boom is on for real, researcher says : gigaom.com •  Chrome replaces Windows at Woolworths :

computerworld.com.au

•  Ten Ways Companies Drive Away Talent : forbes.com •  Is ANY Job BeWer Than NO Job? : linkedin.com



•  One Need No One Can Afford to Ignore : linkedin.com •  Have You Mastered This Key to Great Leadership? :

linkedin.com

LinkedIn Members in Oceania are talking about a diverse set of professional topics


self-‐esteem

employee engagement

recruiters

cloud compu3ng

leadership


Trending Content By Audience



•  Cloud boom is on for real, researcher says : gigaom.com •  8 things Google Cloud could do to freak Amazon out :

gigaom.com

•  Google Launches Project Tango Smartphone To Experiment With Computer Vision And 3D Sensors : techcrunch.com

•  Google aims for a basic $50 modular phone next year, dishes more on Project Ara : venturebeat.com

•  You Can't Handle the Crea6ve : linkedin.com •  5 Myths about Introverts and Extroverts at Work : linkedin.com

•  Facebook + WhatsApp = The Ul6mate Spying Machine? : linkedin.com

•  The World's Top 10 Most Innova6ve Companies in Big Data : fastcompany.com

•  WhatsApp Shows How Phone Carriers Lost Out on $33 Billion : bloomberg.com

•  Mobile-‐First Is Old News. Think Planorm-‐First. : linkedin.com

LinkedIn Members in an IT/Engineering Function are talking about a diverse set of professional topics


mobile devices

big data

leadership

android

cloud compu3ng



Example Ar3cles per Trending Topic •  Cloud boom is on for real, researcher says : gigaom.com •  5 lessons for CIOs in the age of the cloud : gigaom.com

•  Surviving a Conference Call : online.wsj.com •  How To Get Your Employees to Think Strategically : inc.com


•  Mobile Is The Future Of Everything : forbes.com

•  LinkedIn: 81% of Small and Medium-‐Sized Businesses Use Social Media : mashable.com


•  Marke6ng People Vs Sales People : linkedin.com •  ADP Tops Category Again on FORTUNE's List of the World's Most

Admired : prnewswire.com

LinkedIn Members in a Sales Function are talking about a diverse set of professional topics


human resources

adver3sing

mobile devices

leadership

cloud compu3ng




•  4 Big Reasons to Overhaul Your Social Media Marke6ng in 2014 : inc.com

•  Four Important Digital Marke6ng Trends for 2014 : smallbusiness.yahoo.com

•  Facebook to Marketers: Get Smarter With Your Crea6ve : adage.com


•  You Can't Handle the Crea6ve : linkedin.com •  5 Myths about Introverts and Extroverts at Work : linkedin.com


•  Yahoo's New Long Game: Contextual Search : mashable.com

•  There Has Never Been a BeWer Time for CIOs to Fix IT's Reputa6on : huffingtonpost.com

•  Cloud boom is on for real, researcher says : gigaom.com

LinkedIn Members in a Marketing Function are talking about a diverse set of topics


cloud compu3ng

mobile devices

leadership

adver3sing

web marke3ng



Example Ar3cles per Trending Topic •  Cloud boom is on for real, researcher says : gigaom.com •  5 lessons for CIOs in the age of the cloud : gigaom.com


•  Google aims for a basic $50 modular phone next year, dishes more on Project Ara : venturebeat.com

•  Surviving a Conference Call : online.wsj.com •  5 Myths about Introverts and Extroverts at Work : linkedin.com


•  Mobile-‐First Is Old News. Think Planorm-‐First. : linkedin.com

•  The World's Top 10 Most Innova6ve Companies in Big Data : fastcompany.com

•  Facebook + WhatsApp = The Ul6mate Spying Machine? : linkedin.com

LinkedIn Members in the High Tech Industry are talking about a diverse set of professional topics


big data

mobile devices

leadership

android

cloud compu3ng




•  Millionaires See Real Estate as Top Investment for 2014 : bloomberg.com

•  Wealthy Americans pick real estate as best investment for 2014 : bizjournals.com

•  The 5 Worst Things You Can Do Before Buying a Home : realtor.com

•  Mortgage Availability Improves : realty6mes.com

•  My Goldman Sachs Post-‐trauma6c Stress Disorder : linkedin.com •  The World's Top 10 Most Innova6ve Companies in Finance :

fastcompany.com

•  BuffeW's annual leWer: Learn from my real estate investments -‐ The Term Sheet : finance.fortune.cnn.com

•  There’s More Cooling Going on Than Just the Weather | Northwestern Mutual : u.nm.com

•  Re6rement Savings Tricks Anyone Can Use : forbes.com •  Northwestern Mutual Voice: Women Need To Take An Ac6ve

Role In Re6rement Planning : forbes.com

LinkedIn Members in the Financial Services Industry are talking about a diverse set of topics



re3rement

investments

finance

loans

real estate



•  5 Myths about Introverts and Extroverts at Work : linkedin.com •  You Can't Handle the Crea6ve : linkedin.com


•  Cloud boom is on for real, researcher says : gigaom.com •  5 lessons for CIOs in the age of the cloud : gigaom.com

•  One Need No One Can Afford to Ignore : linkedin.com •  6 Secrets of Highly Op6mis6c People : linkedin.com


•  5 Technological Breakthroughs Changing the Future of Doctor-‐Pa6ent Rela6onships : linkedin.com

LinkedIn Members in an Individual Contributor role are talking about a diverse set of professional topics


healthcare

self-‐esteem

cloud compu3ng

recruiters

leadership




•  How To Get Your Employees to Think Strategically : inc.com •  5 Myths about Introverts and Extroverts at Work : linkedin.com



•  Obamacare Spurring A New Genera6on Of Healthcare Startups : techcrunch.com


•  Google Is Already in Our Nests : linkedin.com


•  Why Digital Is Grabbing a Bigger Share of Consumer Product Budgets : adage.com

LinkedIn CXO Members are talking about a diverse set of topics


online adver3sing

android

healthcare

entrepreneurship

leadership




•  Why Daydreamers Will Save the World : linkedin.com •  The 7 P’s To Start Your Business : linkedin.com

•  5 Myths about Introverts and Extroverts at Work : linkedin.com •  How To Get Your Employees to Think Strategically : inc.com

•  VC 'Startup Secrets' Revealed : linkedin.com •  Why Canada is where smart VC money is going in 2014 :

venturebeat.com



•  8 things Google Cloud could do to freak Amazon out : gigaom.com

•  5 lessons for CIOs in the age of the cloud : gigaom.com

LinkedIn Small Business Owner Members are talking about a diverse set of topics


cloud compu3ng

adver3sing

venture capital

leadership

entrepreneurship


Linkedin Trending content report - Feb 2014 update

Business

Transcript of Linkedin Trending content report - Feb 2014 update