Untangling the Social Media Web

Joan MurphyMay 20, 2009

What is Web 2.0?

The idea of using the world wide web at it’s best—as an instant interactive communication forum.

• One way communication

• Interactive facilities• Page views/screen scraping

• Sharing information• Retrieve Information

• Web sites • Web services

• Control over standards • Trust participants

• Participation/Collaboration

Social Media includes:

To make Web 2.0 work, new platforms, dubbed Social Media, were created.

Web-based communitiesHosted servicesApplicationsSocial networking sitesVideo Sharing sitesBlogsWikisFolksonomies

File Sharing

www.google.comwww.box.net

Uses: Share, edit, access and collaborate on files both within your company and with external partners. In addition you can create and organize multiple folders, or synchronize them to a hand-held.

Great for transaction management or inhouse file sharing

Bookmark/Aggregator

www.del.icio.us.comwww.technorati.comwww.digg.comwww.stumbleupon.com

Uses: Bookmark web pages, articles, blogs, forums that you want to find again, and “tag”for better organization. Some also collect sites and have ratings by other viewers.

Visual Sharing

www.youtube.comwww.flickr.comwww.slideshare.com

Uses: Share photographs, videos or presentations with others. Post virtual tours, photos of properties or presentation material. In addition, post instructional or marketing videos.

Blogs/Microblogs

www.blogger.comwww.twitter.comwww.activerain.com

Uses: Set yourself up as an expert in your area, and in the industry. Write and share pertinent articles with consumers/others in the industry. Use Twitter to send links or add short comments.

Social Networks

www.facebook.comwww.linkedin.comwww.mylife.com

Uses: Network with other realtors. Keep in the flow with people you know; post listings, photographs, videos of properties; post resource information such as articles and updates.

Benefits

Connect with prospects Build relationshipsGain leads through connectionsBuild a sense of community

BenefitsExtend the Reach of your BusinessBuild Credibility and TrustA Recognized Expert/Source of Knowledge Free PR that can save you thousandsGenerate sales

Use the POST Method

People: Assess your customers’ social activities and understand if they even participate in social media. Objectives: Decide what you want to accomplish.Strategy: Plan for how your relationship with customers can change.Technology: Decide which social media technologies to use (Networking, blogs, twitter, etc)

What do you need?

Content that is:

Interesting and helpful

Information you want to share

Something that might engage the reader

Join & Use Facebook

Keep in touch with people you know/Meet newCategorize your “friends”Join relevant groups

Provide articles and updatesUse your page as a resource for information

Links, videos, notes

Put your listings on your pagewww.postlets.comUse events for Open House Invitations

Add appropriate humor/warm fuzzies

Setting Up FacebookUse Discretion (this is business)

Remember, this is a business siteCreate an appropriate profile for business

This becomes part of your reputation and personal brandBe selective on what shows on your wall

Full disclosure is not bestAdd photos to enhance your page

Successful move photosJoin relevant groups and networksUse privacy controlsUse E-mail notification controls

Business Oriented NetworkingProfile: Online version of your resume

Public profile is “Googleable”Easy way to investigate credentials and affiliations (Yours and others)Join relevant groups; very active on LinkedInGreat place for recommendations to be postedAdd content, such as listing presentations

twitter

You can either answer the Q

[What are you doing?] or just state

whatever it is you want

everyone to know.

70-20-1070: provide resources & value for others20: chit chat, friendly comment 10: promote yourself

Don’t get carried away!

No more than one hour a daySet up feeds/newslettersPost them to sites

www.tinyurl.com

Comment on blogsSpend time on FacebookActivity stemmed from visits

Thank you for attending!For more information, additional questions or training

opportunities, please contact:Joan Murphy

Jmurphy@starckrealtors.com847-485-2355

And be my friend on Facebook!