UNTANGLING WEB 2.0

Get Started in Social Media Without Losing Your

Way

Christine Cupaiuolo | Oct. 21, 2009 Chicago Women In Publishing

What is Social Media?

Social Media supports the human need for social interaction with technology, transforming broadcast media monologues (one to many) into social media dialogues (many to many).

- Wikipediahttp://en.wikipedia.org/wiki/Social_media

How is it Different?

Before Here’s what I’m doing

(*have you checked out my website?) Hire me? (or, for NPO’s: give us money?)

After Here’s what I’m doing (continually share

your work, stories, photos – interactive, fun!) Here are the results Here’s what it means to you (by the way,

don’t we know someone in common?)

Social Media Helps You To …

Manage your personal brand – you are your own media

Focus on relationships with current – and potential – colleagues

Share information: Educate others about your work or your organization and learn from others

Build a more meaningful community

Got It. Where Do I Start?

***** The 5 W’s *****

Why am I doing this*identify purpose

Who am I trying to reach *identify current & potential contacts, constituents, audience members

Where do I want to do it *which services are right for me? – ask: where are my peeps?

What am I going to do there*depends on goals and type of service

When am I going to do it *what’s a realistic schedule for updating and responding?

What Else Should I Consider? Do I have the time to invest in building

connections and community – and the patience to stick with it

Can I handle working with emerging technologies – or find someone who can

Am I willing to let go of some editorial control

Do I have an exit strategy

Who’s Networking?

In 2005, 8 percent of online adults had a profile on a social network site.

Today, 35 percent do.

75% of online adults 18-24 57% of online adults 25-34 30% of online adults 35-44 19% of online adults 45-54 10% of online adults 55-64 7% of online adults 65 and older

Source: Pew Internet (Jan. 09)

Have You Heard of This Thing Called Facebook?

2003: Company Founded2005: 5.5 million active users2009: 300 million active users

Let’s repeat! 2005: 5.5 million active users2009: 300 million active users

*Fastest growing demographic age 55 and older

Source: Facebook

How to Network on Facebook

1. Create a Profile for Yourself; a Group for Member-to-Member Collaboration; a Page for Nonprofit/Business

2. Separate Your Friends List: Friends / Colleagues

3. Use Your Privacy Settings

4. Think Before You Link – But Do Link

5. Find a Group (or 2 or 10 …) *Use Facebook “Search” for Groups *See What Friends/Colleagues Have Joined

6. Step-by-step how-to: http://mashable.com/2009/08/14/facebook-networking

Facebook Set-Up for NPO’s

Build out with RSS feeds; donate button; contact info; volunteer info; website/other social media links; testimonials; photos; videos.

Communicate with friends and fans — if someone leaves a message on your “wall,” thank that person publicly.

For set-up tips and advice on raising money and awareness, visit: http://www.facebook.com/nonprofits http://www.facebook.com/FacebookPages http://www.diosacommunications.com/facebook

bestpractices.htm

Career Builder Survey: June 2009http://www.reuters.com/article/pressRelease/idUS114180+19-Aug-2009+PRN20090819

Why Employers Disregarded Candidates After Screening

Online Candidate posted provocative or

inappropriate photographs or information – 53%

Candidate posted content about them drinking or using drugs – 44%

Candidate bad-mouthed their previous employer, co-workers or clients – 35%

Candidate showed poor communication skills – 29%

Candidate made discriminatory comments – 26%

Candidate lied about qualifications – 24%

Candidate shared confidential information from previous employer – 20%

Why Employers Hired Candidates

After Screening Online Profile provided a good feel for

the candidate's personality and fit – 50%

Profile supported candidate's professional qualifications - 39%

Candidate was creative - 38% Candidate showed solid

communication skills - 35% Candidate was well-rounded –

33% Other people posted good

references about the candidate - 19%

Candidate received awards and accolades - 15%

DeannaZandt.com

Author of “Share This!” (2010)

- Encourages users to blend the professional & the personal = true authentic selves

Website includes:

- Blog , Flickr photos Twitter/Facebook lifestream

-- Links to other social networking sites

Who’s Linked on LinkedIn?

Company Founded: 2003 Members Today: 50 million

(Reached Oct. 14 – Congratulations, LinkedIn!)

“When LinkedIn launched in 2003, it took 477 days — almost a year and four months — to reach our first million members. This last million took only 12 days”

– Jeff Wienerhttp://blog.linkedin.com

What To Do On LinkedIn

1. Advanced Search – For people, jobs, answers

2. Search “answers” for sources and trends

3. Create or join a group

4. Show off your work

5. Improve your Google rank just by being there

Who’s Using this Twitter Thing?

March 2006: Twitter launches

March 2009: 8 million visitors

June 2009:20 million visitors

I only have 140 characters. What do I say?

Be Yourself : Authenticity Matters

Share Your Expertise

Reply & Retweet: Twitter is a two-way conversation

Quality Over Quantity

“Ambient Awareness” – Clive Thompson

search.twitter.com

Who Do I Follow?

Search Twitter for people and organizations you know: http://search.twitter.com

Try …Twellow: http://www.twellow.comNearby Tweets: http://nearbytweets.comTweet Congress: http://tweetcongress.orgTwitter Packs:

http://twitterpacks.pbworks.com/Non-Profits

For nonprofit news & tips, follow http://twitter.com/nonprofitorgs

Extra, Extra! Widgets?

23 percent of social network users have installed a widget application

18 percent of bloggers have installed applications in their blog templates

http://apps.wbez.org/blog/

www.universalmccann.com

Blog + Twitter + Facebook

Wait, How Much Time Does it Take?

beth.typepad.com

Blogs - Surveys - Webinars Groups - Promotion

SheWrites.com Writers Community (Ning)

Keep Tabs on the World (& Your Place in It)

Build your own social media dashboard using iGoogle*

- News RSS- Twitter- Facebook- Google Alerts - Google Reader- Everyblock.com- Gmail- Flickr- Technorati Search- Twitter Search- Social Media Firehose- *What will you add?*

-*other services: Pageflakes, Netvibes, Yahoo

All Important Take-Aways

Listen: Be a Good Friend

Start Small: Don’t be Afraid to Experiment with New Things

Plan it Out, But Be Flexible

Evaluate Returns & Make Changes

Have Fun!

Last But Not Least: Help Is Available

Articles & Tool Assessments for NPO’s

TechSoup.org

NetSquared.org

IdealWare.org

Slideshows Slideshare.net

Helpful Webinars

DIOSACommunications.com

TheKbuzz.com

Charity HowTo.com

This Presenter (Hi!) Christine2.com