Unraveling the success of small-sized independent Belgian fashion designers - Sofie Jacobs
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Transcript of Unraveling the success of small-sized independent Belgian fashion designers - Sofie Jacobs
Unravelingthesuccessofsmall-sizedindependentBelgianfashiondesigners
SofieJacobsMarch28,2017
NINAFashiondesigner 50% Designerandbarmaid
Webshop+Flagshipstore
Designsandsellssince2years.Nogrowthatthismoment.
Happytoaccomplishherdream
Study1
Balancebetweenexplorationandexploitation
Dominantbusinesslogic
Study2
Personalvalue:conservation
Jobrate
=
#
Study3
Exploration
Exploitation
Businessfocus
Productfocus
Result1:Abalancingact
Exploitation=exploration
Businessfocus
ProductfocusExploitation><exploration
Result2:Thefulltimeentrepreneurialdesigner
Fulltimedesigner
Entrepreneurialorientation
Result3:Toconformornottoconform?
Conformingtoadominantbusinesslogic
Alowfocusonconservation
Sowhat?CollaboratingShareinformation/exploitation
Core=exploration
EnhanceentrepreneurialskillsDaretotakerisks(andfail)
100% Jump!Andstartasafulltimedesigner