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HOLLINGS FACULTY

DEPARTMENT OF CLOTHING DESIGN AND TECHNOLOGY

Taught Postgraduate Portfolio

MSc International Fashion MarketingMSc Strategic Fashion Buying

MSc Clothing Product Development

DEFINITIVE DOCUMENT

Approved after review on 22nd May 2008

With effect from intakes in 2008/2009

Document last modified on 22 May, 2012

CONTENTS Page

PART ONE – PROGRAMME SPECIFICATION 1

Programme Specification 1

PART TWO – PROGRAMME REGULATIONS

1 Admission Regulations 13

Standard Entry Requirements 13Admission with Exemption 14Admission with Specific Credit 14Accreditation of Prior (Experiential) Learning (AP(E)L) 14

2 Curriculum Design and Organisation 15

Curriculum Design Overview 15Relationship to Subject Benchmark Statement(s) 17Assessment Criteria for Marking Schemes 20Arrangements for anonymous marking of summative assessments 21Arrangements for the quality management of placement learning 22Academic Partnership activity 22Professional, statutory and regulatory body links 22Flexible and distributed learning (including e-learning) 22

3 Assessment Regulations 22

Programme-specific regulations 22

4 Programme Management and Student Support 23

Programme Committee 23Board of Examiners 24Programme Leader 27Other Staff Responsibilities 28Student Support Strategy 29Student Evaluation 30Engagement with Employers 30

PART THREE – CURRICULUM CONTENT 32

Unit Syllabus Proformas 33

MSc Postgraduate Portfolio Definitive Programme Document_____________________________________________________________________________________

PART ONE – PROGRAMME SPECIFICATION

0 Brief descriptive summary

The programme admits students with a good first degree from any discipline and is designed to allow students without any prior knowledge of the fashion and clothing industry to acquire a postgraduate qualification in this subject. Applications for admission with prior learning or prior experiential learning are welcomed and are considered on an individual basis.

The programme is intended primarily for students studying full-time, but the curriculum has been designed to be flexible enough to allow students to take up to 3 years to complete the programme on a part-time basis. It is anticipated that a part-time student will complete 60 credits during each of the 3 years of study.

Basic Programme Details

1 Overarching Programme Network/Title and programme specification code(s)

Department of Clothing Design and Technology Taught Postgraduate Portfolio

2

Final award(s)/title(s)

MSc International Fashion MarketingF/T 3103, P/T 3152MSc Strategic Fashion BuyingF/T 3158, P/T 3159MSc Clothing Product DevelopmentF/T 3102, P/T 3105

3 Combined Honours Subject(s) offered through programme specification together with associated final award(s)

Subject(s): None

Final Awards: None

4 Interim exit award(s)/title(s) PG Diploma in International Fashion MarketingPG Diploma in Strategic Fashion BuyingPG Diploma in Clothing Product Development

5 Mode(s) and duration Full-time: 1 yearPart-time: 3 years (up to a maximum of 5 years)

6 FHEQ position of final award(s) Masters Level 7

7 Awarding institution Manchester Metropolitan University

8 Teaching institution(s) Manchester Metropolitan University

9 Relationship with Foundation Year None

_______________________________________________________________________________Programme Specification 1Author: Jackie Jones


Administrative Details

10 Home Department/ School/ Institute Department of Clothing Design and Technology

11 Home Faculty Hollings Faculty

12 UCAS code(s) Not applicable

Collaborative Arrangements (where relevant)

13 Approved Collaborative partner(s) None

14 Description of type of collaborative provision or academic partnership

Not applicable

Approval Status

15 Date and outcome of most recent MMU review/ approval 22nd May 2008

16 Next Scheduled Review Date: 2012/2013

17 PS/1 effective date: September 2008

External References/Relationships

18 QAA Benchmark Statement(s)

Masters in Business and Management Materials Art & Design

19 Date/outcome of last QAA engagement (or equivalent)

February 199822 Points

20 PSRB(s) associated with final award of programme

The Textile Institute

The Chartered Institute of Marketing21 Date and outcome of last

PSRB approval(s) 18/05/2005

Programme Information

22 University and Programme Educational Aims

University Educational Aims:



To develop flexible approaches’ to programme delivery and student support which reflect the needs and expectations of our students;

To provide a learning experience and support for our learners that encourages and properly sustains a diverse learning community;

To provide a learning environment that is free from discrimination and focussed on success for all learners;

To enable the development of students’ skills and personal attributes that will enhance employment opportunities on graduation in all programmes;

To establish a culture of quality enhancement and progressive innovation in learning, teaching and assessment that is anticipatory, enabling, supportive, rewarding and fully aligned with the institution’s strategic goals;

To provide a learning experience that is informed by research, scholarship and reflective practice.

Programme Educational Aims:

To develop students’ critical awareness and understanding of the global fashion/clothing industry, including: design, development, production, marketing, buying and sourcing;

To enable the students to develop creative, technical and managerial skills appropriate to the industry;

To produce graduates with the necessary competencies to successfully carry out a management role;

To enable graduates to demonstrate sound judgement, personal responsibility, initiative and deal professionally with complex and unpredictable issues.

These aims support the expectations of QAA that on completion of a Masters degree students should ‘typically’ be able to:

Deal with complex issues both systematically and creatively, make sound judgements in the absence of complete data, and communicate their conclusions clearly to specialist and non-specialist audiences;

Demonstrate self-direction and originality in tackling and solving problems, and act autonomously in planning and implementing tasks at a professional or equivalent level;

Continue to advance their knowledge and understanding, and to develop new skills to a high level.

and that they will have:

The qualities and transferable skills necessary for employment requiring:o The exercise of initiative and personal responsibility;o Decision-making in complex and unpredictable situations; ando The independent learning ability required for continuing professional

development. (QAA Framework for HE Qualifications)



23 Programme Learning Outcomes

MMU Educational Outcomes:

Successful students will be able to develop and demonstrate transferable intellectual skills, in particular their ability to:

Communicate clearly in speech, writing and other appropriate modes of expression;

Argue rationally and draw independent conclusions based on a rigorous, analytical and critical approach to data, demonstration and argument;

Apply what has been learned; Demonstrate an awareness of the programme of study in a wider context.

Programme Learning Outcomes:

On successful completion of the Masters programme students will be able to:

Critically evaluate current research in their field of study; Select and define a research topic and implement a research plan using

appropriate methodologies; Critically analyse their results and draw logical conclusions; Exercise initiative and personal responsibility in the work environment; Carry out further independent learning or continuing professional development; Undertake a role of significant higher managerial responsibility; Continue as a researcher in an academic or commercial setting and have the

potential to extend the bounds of knowledge in their chosen field.

Also, they will have the qualities needed for employment in situations requiring the exercise of initiative and personal responsibility together with decision making in complex and unpredictable situations.

In addition to the above:

The MSc International Fashion Marketing graduate will be: Familiar with the marketing strategies and concepts applicable to the fashion

industry; Able to evaluate issues related to the financial aspect of the fashion industry; Aware of the creative and technical processes involved in garment

development; Able to demonstrate their critical understanding and awareness of marketing in

the global fashion industry; Able to carry out successfully a substantial piece of independent research.

The MSc Strategic Fashion Buying graduate will be: Familiar with the marketing strategies and concepts applicable to the fashion


development;_______________________________________________________________________________Programme Specification 4Author: Jackie Jones


Able to demonstrate their critical understanding and application of Fashion Buying incorporating the structure and dynamics of an international fashion supply chain;

Able to carry out successfully a substantial piece of independent research.

The MSc Clothing Product Development graduate will be: Familiar with the marketing strategies and concepts applicable to the fashion


development; Able to demonstrate a critical understanding of the theories and techniques

used in developing new products for the clothing industry and display originality and self direction whilst planning and researching new products for the market place;

Able to carry out successfully a substantial piece of independent research.

These learning outcomes support the QAA view that Masters degrees are awarded to students who have demonstrated:

A systematic understanding of knowledge, and a critical awareness of current problems and/or new insights, much of which is at, or informed by, the forefront of their academic discipline, field of study, or area of professional practice;

A comprehensive understanding of techniques applicable to their own research or advanced scholarship;

Originality in the application of knowledge, together with a practical understanding of how established techniques of research and enquiry are used to create and interpret knowledge in the discipline;

Conceptual understanding that enables the student: o To evaluate critically current research and advanced scholarship in the

discipline; and

o To evaluate methodologies and develop critiques of them and, where appropriate, to propose new hypotheses.

(QAA Framework for HE Qualifications)

24 Interim Award Learning Outcomes

The Postgraduate Diploma graduate will be able to:



Critically evaluate current research in their field of study; Exercise initiative and personal responsibility in the work environment; Carry out further independent learning or continuing professional development; Undertake a role of significant higher managerial responsibility;

Also, they will have the qualities needed for employment in situations requiring the exercise of initiative and personal responsibility together with decision making in complex and unpredictable situations.

In addition to the above:

The holder of a Postgraduate Diploma in International Fashion Marketing will be:

Familiar with the marketing strategies and concepts applicable to the fashion industry;

Able to evaluate issues related to the financial aspect of the fashion industry; Aware of the creative and technical processes involved in garment development; Able to demonstrate their critical understanding and awareness of marketing in

the global fashion industry.

The holder of a Postgraduate Diploma in MSc Strategic Fashion Marketing will be:


Able to evaluate issues related to the financial aspect of the fashion industry; Aware of the creative and technical processes involved in garment development; Able to demonstrate their critical understanding and application of Fashion

Buying incorporating the structure and dynamics of an international fashion supply chain.

The holder of a Postgraduate Diploma in Clothing Product Development will be:


Able to evaluate issues related to the financial aspect of the fashion industry; Aware of the creative and technical processes involved in garment development; Able to demonstrate a critical understanding of the theories and techniques used

in developing new products for the clothing industry and display originality and self direction whilst planning and researching new products for the market place.

25 Teaching/Learning and Assessment Strategy

Learning and Teaching

The programme employs a wide range of approaches to learning and teaching but they



are mainly based around formal lectures, seminars and self-directed study. The curriculum is informed and its currency maintained by research, scholarly activity and the professional practice of staff. Associate and Visiting Lecturers make valuable contributions and facilitate important links to professional practice. Additionally, technical and library and learning resource staff also make important contributions to the students’ learning.

Learning and Teaching Methods:

Self-Directed Study – plays a major role in this programme, where students are expected to spend time researching and analysing subject matter independently to support and substantiate taught material.

Formal Lectures – form an integral part of the programme and with formal delivery of key information to the whole cohort. At this level it is expected that students will use the lectures as a stimulus for further study/reading.

Seminars – are used to build on themes taken from the lecture programme. Students are encouraged to make an active contribution by sharing in the argument and debate. They are expected to prepare for the seminars through directed reading given prior to the sessions.

Associate and Visiting Lecturers – are invited to deliver specialist lectures to enhance the delivery of the units.

WebCT – the computer-based on-line resource will be available to the students allowing them to work at their own pace.

Web Based Material – is available in many subject areas for the students to access via the intranet and students are directed to relevant sources.

Individual Tutorials – are used when individual student the work being discussed or the guidance required is specific to one particular student. It is especially important in the dissertation phase and may be face to face, over the telephone or via e-mail.

Small Group Tutorials – enable students to discuss and plan their work in greater detail than is possible with larger groups. It encourages quieter students to develop their interpersonal and communication skills and helps consolidate leadership skills in others.

Video Presentations - are used to give a more in depth understanding of a specific issue.

Case Studies – are used for detailed discussion of real life situations.

Demonstrations – are normally of a technical or scientific nature and are necessary in certain subject areas.

Studio / Workshop / Laboratory / Practical Sessions – may be used to enable the creative and practical skill development of the student in an environment which



simulates that of industry.

Group and Team Work – requires students to operate as a member of a group or team and they usually have clearly identified roles. The emphasis is on collective responsibility, individual responsibility to the group and joint decision-making.

Study Trips – give students the opportunity to go outside the University’s environment to enhance their understanding of specific subject material. Assessment is often dependent on information collected whilst undertaking the study trip.

Assessment

The assessment strategy for the programme has been designed to incorporate a variety of assessment methods to enable all students to demonstrate their learning in a fair and comprehensive manner and is in line with the University Regulations for Taught Postgraduate Programmes of Study.

Assessment Methods:

Term Papers – allow students to present the results of secondary research, develop an argument and draw coherent conclusions whilst relying on written communication skills. Term papers will be of around 4,500 words in length.

Examinations – will be used in some subjects to permit students to demonstrate their understanding of a subject within a constrained timeframe.

Practical and Class Based Projects – allow the students to demonstrate their understanding of a specific subject area and application of practical areas of the programme.

Research Proposal and Dissertation – is used to demonstrate the students’ ability to plan, prepare and deliver a sustained piece of personal research and justify the awarding of ‘Master’ status. In many cases this will take the form of a written document of around 15,000 to 20,000 words. However, with justification and by prior negotiation, a significant portion of the work may be submitted as other media.

The Main Forms of Assessment are:

Fashion Business Term PapersFashion Marketing CourseworkFashion Technology CourseworkResearch Methods Class Based & Research ProposalInternational Fashion Marketing Term Paper & ExaminationStrategic Fashion Buying Term Paper & ExaminationAdvanced Product Development Practical Project & ExaminationDissertation Research Dissertation

The methods of learning, teaching and assessment employed on the programme are intended to comply with the University’s Learning, Teaching and Assessment Strategy.



26 Programme structures, levels, credits, awards and curriculum map

Students are able to study the programme on either a full-time or a part-time basis. Successful students who exit after the taught part of the programme will be awarded a Postgraduate Diploma in their specialist area. It is expected that most students will continue on to the final stage of the programme, complete their dissertation and be awarded the Masters degree in their chosen subject area.

Programme Structure showing Exit Points

September – January January – May May –

September

All StudentsMSc

International Fashion

Marketing

MSc Strategic Fashion Buying

MSc Clothing Product

DevelopmentAll Students

Fashion Business20 credits International

Fashion Marketing

40 credits

Strategic Fashion Buying

40 credits

Advanced Product

Development

40 creditsDissertation60 credits

Fashion Marketing20 creditsFashion

Technology20 credits

Research Methods20 credits

Postgraduate Diploma (120 credits)

Masters Degree (180 Credits)

Individual Programme Requirements:

MSc International Fashion MarketingFashion Business Level 7 20 CreditsFashion Marketing Level 7 20 CreditsFashion Technology Level 7 20 CreditsResearch Methods Level 7 20 CreditsInternational Fashion Marketing Level 7 40 CreditsDissertation Level 7 60 Credits

Total Credits 180 Credits



MSc Strategic Fashion BuyingFashion Business Level 7 20 CreditsFashion Marketing Level 7 20 CreditsFashion Technology Level 7 20 CreditsResearch Methods Level 7 20 CreditsStrategic Fashion Buying Level 7 40 CreditsDissertation Level 7 60 Credits


MSc Clothing Product DevelopmentFashion Business Level 7 20 CreditsFashion Marketing Level 7 20 CreditsFashion Technology Level 7 20 CreditsResearch Methods Level 7 20 CreditsAdvanced Product Development Level 7 40 CreditsDissertation Level 7 60 Credits


Part-time Programme Structure

Year 1Fashion Business Level 7 20 Credits

Fashion Marketing Level 7or Fashion Technology Level 7 20 Credits

Research Methods Level 7 20 Credits60 Credits

Year 2Fashion Marketing Level 7

or Fashion Technology Level 7 20 Credits

International Fashion Marketing Level 7or Strategic Fashion Buying Level 7 40 Creditsor Advanced Product Development Level 7

60 CreditsYear 3

Dissertation Level 7 60 CreditsTotal Credits 180 Credits

27 Personal Development Planning

Hollings Faculty operates a scheme whereby personal skills are embedded into the units of study within the programme and assessment is carried out as part of the normal assessment strategy for the students.



The Department of Clothing Design and Technology has developed a matrix approach to PDP which indicates the personal skills which will be developed and assessed within each unit.

The personal skills inherent in this programme are identified and mapped to the units where they will be developed and assessed and the matrix can be seen in Section 2.2.1.

A transcript of the personal skills is provided to all students on completion of their programme of study.

28 Placement Learning

The structure and delivery of the programme does not allow the formal provision of placement learning to be included.

29 Points of Reference

Internal

University Mission and Strategic Aims Regulations for the Academic Awards of the University University Regulations for Taught Postgraduate Programmes of Study Academic Regulations and Procedures Handbook Faculty Programme Approval/Review/Modification Report University Learning, Teaching and Assessment Strategy Staff research

External

QAA Subject Benchmark statements QAA Framework for HE Qualifications QAA Code of Practice QAA Subject Review report External Examiner reports

This Programme Specification provides a concise summary of the main features of a Programme and the learning outcomes that a typical student might reasonably be expected to achieve and demonstrate if s/he take full advantage of the learning opportunities provided. More detailed information on the learning outcomes, curriculum content, teaching/learning, assessment methods for each unit and on the Programme’s relationship to QAA Subject Benchmark Statements may be found in the definitive



document and student handbook for the Programme. The accuracy of the information in this document is reviewed periodically by the University and may be subject to verification by the Quality Assurance Agency for Higher Education.



PART TWO - REGULATIONS

1 ADMISSION REGULATIONS

The programme admissions regulations and entry requirements comply with the University’s Recruitment and Admission Policy, Regulations and Institutional Code of Practice and the Scheme for the Admission of Students with Advanced Standing following Accreditation of Prior Learning.

The admission of a student is based on the reasonable expectation that the student will be able to fulfil the objectives of the programme and achieve the standard required for the award.

The admissions requirements set out below shall be subject to such policies on entry requirements as the Academic Board may from time to time determine.

All applicants shall be considered having regard for the University’s Equal Opportunities Policy and such anti-discrimination legislation as may be in force.

Candidates must have a sufficient command of the English language to be able to meet the requirements of the programme in every respect.

Application shall normally be made using the standard University application form.

When considering the suitability of an applicant for a place on the programme the Admissions Tutor will usually take the following factors into account:-

The applicant’s qualifications. The information given in supporting academic references. The applicant’s personal statement.

Overseas Applicants

Overseas applicants will be assessed using the same factors listed above.

Applicants must have sufficient command of English to meet the requirements of the programme in every respect and are normally expected to have attained either a grade C or above in GCSE English Language or the equivalent. For international students for whom English is not their first language IELTS at grade 6.5 or TOEFL 233 + points on the computer based test is a requirement for admission to the programme.

1.1 Standard Entry Requirements

The standard entry requirements for the programme is a good first degree, normally 2.1 or above, in any discipline from a UK university or overseas equivalent.

Professional qualifications and/or experience will also be considered by the Admissions Panel.

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1.2 Admission with exemption

Applications for admission with exemption will be considered on an individual basis by the Admissions Panel following departmental guidelines and in compliance with the University Regulations.

Applicants wishing to be considered for admission with exemption will need to provide evidence that they possess the intellectual qualities necessary to complete the programme successfully.

Students who are subsequently admitted with exemption will be given exemption from specific agreed units.

No exemption will be permitted in respect of the Dissertation.

1.3 Admission with specific credit

Applications for admission with specific credit will be considered on an individual basis by the Admissions Panel following departmental guidelines and in compliance with the University Regulations.

Students admitted with specific credit will be considered as having passed specific elements and will be credited with these. This may be appropriate for students transferring from a comparable programme at another institution.

Students may be admitted with specific credit in respect of not more than 50% of the programme except that they may be given specific credit for the whole of a PGDip already gained in a subject cognate to the Masters programme being entered.

1.4 Accreditation of prior (experiential) learning (AP(E)L)

Applications for admission with prior learning or prior experiential learning must be submitted to the Admissions Panel using the AP(E)L Claim Decision Form and will be considered on an individual basis. The guidelines for APL assessors given in the Scheme for the Admission of Students with Advanced Standing following Accreditation of Prior Learning will be followed.

Students may be admitted with prior learning or prior experiential learning in respect of not more than 50 % of the programme except that students may be given specific credit for the whole of a PGDip already gained in a subject cognate to the Masters programme being entered.

No exemption will be permitted in respect of the Dissertation.

_______________________________________________________________________________14


2 CURRICULUM DESIGN AND ORGANISATION

2.1 Curriculum Design Overview

(i) Flexibility

The programme admits students with a good first degree from any discipline and is designed to allow students without any prior knowledge of the fashion and clothing industry to acquire a postgraduate qualification in this subject. Applications for admission with prior learning or prior experiential learning are welcomed and are considered on an individual basis.

The programme is intended primarily for students studying full-time, but the curriculum has been designed to be flexible enough to allow students to take up to 5 years to complete the programme on a part-time basis. It is anticipated that a part-time student will complete 60 credits during each of the 3 years of study.

(ii) Diversity

The curriculum has been designed in such a way that the students will obtain a comprehensive overview of the fashion and clothing industry during the Autumn Term by studying the Fashion Business, Fashion Marketing and Fashion Technology units. The assessment for each of these three units will be through a term paper.

At this point there will be the opportunity for students to move from one programme to another as they will now be better informed as to which specialist area they want to concentrate on for the remainder of the taught period.

(iii) Inclusivity

All the units offered are at Level 7 and they have been prepared in a way which allows the students to develop their skills, knowledge and learning progressively throughout the programme.

(iv) Employability

The 40 credit specialist units delivered during the Spring and Summer Terms enable the students to develop their specialist skills, knowledge and learning in one particular area of the fashion and clothing industry. Many students are confident about the area they which to pursue and decide at an early stage in the process, but guidance is available for those who are unsure which would be most appropriate for their career and academic needs.

_______________________________________________________________________________15


Personal development including the development of interpersonal skills, communication skills, and employability are developed in various ways throughout the programme.

(v) Quality Enhancement

The programme meets the University requirements for quality assurance and the policies and procedures comply with the Academic Regulations and Procedures Handbook.

(vi) Research, Scholarship, and Reflective Practice

The programme of study has been designed to enable students to firstly develop and then demonstrate their skills in research by carrying out a variety of research based tasks. The culmination of the students’ development is the presentation of their dissertations at the end of the programme.

2.1.1 Curriculum Structure

In the Autumn Term all the students will study the same 3 x 20 credit units which are delivered over 12 teaching weeks. These are Fashion Business, Fashion Marketing and Fashion Technology. The students will then select one specialist 40 credit unit, International Fashion Marketing, Strategic Fashion Marketing or Advanced Product Development. These are taught over 12 teaching weeks in the Spring and Summer Terms.

The Research Methods unit is taught over the full academic teaching period with 24 weeks of lectures and seminars. The assessment of the unit is carried out during the Spring and Summer Terms.

On completion of the taught elements students who choose to exit at this point will be eligible for a Postgraduate Diploma provided they have successfully completed 120 credits. Most of the students will continue on the Masters programme and complete the Dissertation unit.

2.1.2 Programme Structure showing Exit Points

See diagram below.

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September – January January – May May –

September

All Students

MSc International

Fashion Marketing

MSc Strategic Fashion Buying

MSc Clothing Product

Development

All Students

Fashion Business20 credits International

Fashion Marketing

40 credits

Strategic Fashion Buying

40 credits

Advanced Product

Development

40 creditsDissertation60 credits

Fashion Marketing20 creditsFashion

Technology20 credits

Research Methods20 credits

Postgraduate Diploma (120 credits)

Masters Degree (180 Credits)

2.2 Relationship to Subject Benchmark Statement(s)

The QAA subject benchmark statements which relate to this programme are Master’s degrees in Business and Management 2007, Materials, and Art and Design 2008. The table below highlights individual skills from each of these statements together with the units on the programme which they relate to.

Business and Management 2007

Benchmark Statement

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Broad, analytical and integrated understanding of business and management

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Relevant knowledge and understanding of organisations their external context and how they are managed

Understand and respond to change and consider the future of organisations and the external context in which they operate

Deep knowledge and understanding of the subject area within a wider organisational and contextual framework

Current issues and thinking with techniques applicable to research in the subject area

Theoretical and applied perspectives Apply a range of specialist skills to organisations

MaterialsGood knowledge of basic principles of materials supported by background science

The interaction between composition, processing and properties leading to appropriate application of materials

Key practical skills & competence Communicate effectively, both orally and in writing Design and execute an individual project The important of materials to industry and society Sustainability & environmental issues

Art and Design 2008Generate ideas independently and/or collectively in response to set briefs and/or self-initiated activity

Proficiency in observation, investigation, enquiry, visualisation and/or making

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Select and use materials, processes and environments Connect together intention, process, outcome, context and methods of dissemination

Major developments in current and emerging media and technologies

Communicate ideas and information in visual, oral and written forms

In addition there are a number of generic abilities and skills that students would be expected to acquire or improve upon throughout the course of their studies:

General Abilities and Skills

Benchmark Statement

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Think critically and be creative Solve complex problems and make decisions Conduct research in an appropriate area Use information and knowledge effectively Develop numeracy and qualitative skills Effectively communicate through listening, oral and written media

The Dissertation may draw on any or all of the individual skills depending on the proposed topic for research selected by the student.

2.2.1 Relationship to Personal Development Planning

The Department of Clothing Design and Technology has a matrix approach to PDP which indicates the units through which certain personal development skills are addressed. The following table show the skills which are developed and assessed in each unit of the programme

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Personal Skills

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Use information technology competently. D D D D D D D A

Effectively communicate both orally and in writing. D A D D D D A D

Demonstrate appropriate numerical skills in interpreting data.

A D D D D D

Work effectively as part of a team. D D A

Self-management of learning. D D D D D D D ADevelop a range of academic research skills. D D D A D D D D

Key: D = Developed A = Assessed

2.3 Assessment Criteria for Marking Schemes

2.3.1 Generic Criteria

All summative assessment is marked in accordance with the University’s marking scheme, based on the following grading bands:

0% - 44% Fail45% - 49% Marginal Fail50% - 59% Pass60% - 69% Pass with Merit70% - 100% Pass with Distinction

These bands are aligned with the generic marking descriptors specified in the Regulations for Taught Postgraduate Programmes of Study.

2.3.2 Programme-Specific Criteria

The following provides a measure against which assessment criteria for all units are set. Specific details of the assessment criteria employed in each unit are detailed in the Unit Specifications.

The pass mark for all units is 50%.

Below 44 %

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The student will not have demonstrated proficiency in intellectual thought. The learning outcomes of the unit will not have been achieved. The content will be descriptive rather than analytical.

45 – 49 %The student will have demonstrated a basic proficiency in intellectual understanding in most but not all elements. Some of the learning outcomes of the unit will have been achieved at threshold level. The content will be descriptive rather than analytical.

50 – 59 %The student will have demonstrated evidence of critical thinking. All the learning outcomes of the unit will have been competently achieved. There will be some substantive and developed evidence of understanding.

60 – 69 %The student will have demonstrated intellectual thought that includes critical thinking, analysis and the ability to draw conclusions and make recommendations. All the learning outcomes of the unit will have been achieved at a good level.

70 % +The student will have achieved all the learning outcomes of the unit at an excellent or outstanding level showing clarity of understanding, analysis and evaluation.

2.4 Arrangements for anonymous marking of summative assessments

All summative assessment is marked anonymously in accordance with the University scheme.

The Faculty operates a system whereby the student completes a triplicate Anonymous Receipt Form for each piece of coursework. This form shows only the student’s registration number and is submitted with the coursework to the Faculty Office. One copy of the form is retained by the student, one copy is attached to the work and the final copy is sent to the Tutor. After first marking has taken place a range of work is internally moderated and this also takes place anonymously. All written examination scripts are marked anonymously.

The only exception to anonymous marking is when students are required to give a formal presentation to their peers and tutors. These presentations normally form only a small part of the overall assessment for a unit and are usually in the form of a group presentation where all the members of the group will receive the same mark.

2.5 Arrangements for the quality management of placement learning

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Not applicable to this programme.

2.6 Academic partnership activity

Not applicable to this programme.

2.7 Professional, statutory and regulatory body links

The programme is accredited by The Textile Institute, the professional body for the textile and clothing industries. Graduates from the programme are awarded Associateship or Licentiateship of the Institute and can be known professionally as Chartered Textile Technologists or Chartered Members of The Textile Institute.

The Chartered Institute of Marketing permits graduates from the programme to apply directly on to their Profession Diploma in Marketing.

These professional bodies do not place any restrictions on the operation of the programme but they have consulted on matters concerning programme development, as in the case of this review.

2.8 Flexible and distributed learning (including e-learning)

Flexible and distributed learning are facilitated through a vast array of relevant learning resources, which are available on the intranet and internet and students are directed to relevant sources as required. In addition the programme has been developed to utilise blended learning through its units with the use of Web CT Vista. Students are able to access the intranet and Web CT Vista for learning materials, lecture notes and discussion, both for reflection and as aide-memoirs to support lectures and studio sessions.

3 ASSESSMENT REGULATIONS

3.1 Statement on MMU Regulations for Postgraduate Programmes of Study

The programme operates in accordance with the Regulations for Taught Postgraduate Programmes of Study.

3.2 Programme-specific regulations

3.2.1 Student attendance and absence

Essentially attendance is deemed to be compulsory for all lectures, seminars, tutorials, teaching sessions, laboratory & workshop sessions, presentations and assessments as stipulated on timetables and in the syllabus.

3.2.2 Approved variation or exemption from MMU Regulations

_______________________________________________________________________________22


The programme does not apply any variation or exemptions.

4 PROGRAMME MANAGEMENT AND STUDENT SUPPORT

4.1 Programme Committee

4.1.1 Membership

The Programme Committee will consist of the following members:

Programme Leader (Chair) Head of Department of Clothing Design and Technology (ex officio) Dean of Faculty (ex officio) Unit Leaders Admissions Tutor Group Tutors Members of full-time and part-time staff teaching on the Programme One student representative elected from each programme of the full-

time route One student representative elected from the part-time route Library representative ICTS Representative Departmental Chief Technician Departmental Administrative Officer who will act as Secretary to the

Committee

4.1.2 Responsibilities

The Committee will meet once a term, or more frequently if necessary. It will be responsible for:

i the maintenance and enhancement of the academic standards of the Programme

ii the monitoring and evaluation of the Programme and in particular evaluating its operation, its delivery and standard, its teaching methods, its curriculum aims and students' needs

iii ensuring the Programme operates in accordance with the approved Programme scheme

iv agreeing recommendations for changes to the Programme (content and structure) and on any matter affecting the operation of the Programme

v considering and implementing at Programme level such policies as may be determined by the Academic and Faculty Board in relation to:

programmes, teaching and learning, the content of the curriculum

_______________________________________________________________________________23


the assessment and examination of students (in conjunction with Board of Examiners)

criteria for the admission of students

research, scholarship and Programme-related staff development

the appointment of internal and external examiners

the retention, support and progression of students.

vi advising the Academic Board on such matters as v above

vii ensuring the academic development of the Programme

viii advising the relevant Head of Department/Dean through the Programme Leader on the resources needed to support the Programme

ix contributing to the formulation of institutional academic policy and considering such other matters as may be appropriate to the operation of the Programme or as may be referred to the committee by Faculty or Academic Board.

4.2 Board of Examiners

4.2.1 Membership

The Board of Examiners shall comprise:

Head of Department of Clothing Design and Technology (or equivalent) Dean of Faculty (ex-officio) Programme Leader Unit Leaders Internal Examiners (defined as those staff, both full and part-time

associated with assessment which are the responsibility of the Board) The External Examiners appointed for the programme

4.2.2 Responsibilities

i The Board of Examiners shall be responsible to the Academic Board for all the programme assessments that contribute to the granting of academic awards and for recommending the granting of awards to candidates who it is satisfied have fulfilled the objectives of the programme of study, demonstrated fulfilment of the associated learning outcomes and achieved the required standard.

ii In exercising its responsibilities, the Board of Examiners has the discretion, subject to the provision of the regulations of the University, to reach such a decision in respect of candidate’s assessment(s) and

_______________________________________________________________________________24


award as it may deem appropriate having regard for the need to ensure that justice is done to individual students and that the standards of the University’s awards are maintained.

4.2.3 Functions

The Board’s functions shall include:

i recommending the conferment of an award upon a student who, in the judgement of the board, has fulfilled the objectives of the approved programmes of studies, demonstrated fulfilment of the associated learning outcomes and achieved the standard required for the award;

ii determining the award, including the level of Honours where applicable, to be recommended under (i) above.

iii applying the University’s examination and assessment regulations to the programme;

Iv considering, moderating and approving examination papers, and marking schemes, if any, for all assessed examinations relating to the programme;

v consider and approving and assignments or projects which form part of the scheme of assessment;

vi assessing written or oral examinations;

vii assessing any project or coursework which forms part of the scheme of assessment;

viii receiving and considering any communication relevant to tits functions;

ix reporting matters of policy and significance to the Academic board;

x such other functions as the Academic board shall determine.

4.2.4 Sub-Committees

The Board of Examiners may appoint sub-committees to deal with special aspects of its work other than the final assessment of candidates and may delegate to sub-committees such duties as preparing draft examination papers and assignments, marking scripts, considering and approving the titles and outlines of projects and theses, assessing course work and preparing evidence for presentation to the Board of Examiners, subject to the overriding authority of Board of Examiners and the rights and responsibilities of individual examiners.

4.2.5 Subsidiary Examination Committees

_______________________________________________________________________________25


The Board may appoint subsidiary examination committees which must include at least one approved external examiner in their membership. Such subsidiary examinations committees may not make decision on behalf of the Board of Examiners but shall make such recommendations as they may consider appropriate to the main Board of Examiners.

4.2.6 Duties of Board Members

i The duties of the Chair of the Board of Examiners shall include convening meetings, corresponding and communicating with External examiners between meetings and accepting responsibility for the correct recording of decisions and recommendations of the Board.

ii The duties of the Internal Examiners shall include preparation of draft examination papers, assessment schemes, marking scripts, assessing projects and theses, drawing up and presenting to the Board of Examiners such reports as may be required and attending meetings of the Board.

iii The role, authority, duties and rights of External Examiners shall be defined in the regulations on external examiners made by the Academic Board.

4.2.7 Treatment of Extenuating/Mitigating Circumstances

The Hollings Faculty operates a procedure for the consideration of extenuating circumstances which should be read in conjunction with theRegulations for Taught Postgraduate Programmes of Study, Procedure for Students to Disclose to Boards of Examiners Exceptional Factors Affecting Their Performance During Written Examinations or Other Forms of Assessment and Recommendations for the Operation of Exceptional Circumstances Boards.

If a student believes that their failure to meet a submission date was due to extenuating circumstances they may submit a request to have their position reviewed. This request must be made in writing to their Group Tutor using the Disclosure of Exceptional Factors Affecting Performance in Examinations or other Assessments Form which is available from the Departmental Office. Students should attach appropriate documentary evidence to this form.

The Exceptional Circumstances Board will meet to consider the information and evidence submitted on the disclosure form and will report to the Chair of the Board of Examiners on its recommendations and an audit trail of all decisions made will be held by the Department. The final decision rests with the Board of Examiners or the Chair of the Board acting on its behalf.

Further information on penalties for late submission of work can be found in the Regulations for Taught Postgraduate Programmes of Study.

_______________________________________________________________________________26


4.3 Programme Leader

The appointment and duration of office of a Programme Leader shall be determined by the Head of Department in consultation with the appropriate Dean of Faculty. Programme committee recommendations shall be addressed through the Programme Leader to the Head of Department who in turn shall report to the relevant Dean of Faculty.

The Programme Leader shall be responsible for:

The efficient day-to day operation of the programme; Convening and chairing the Programme Committee Meetings; Advising the Programme Committee on the continuing development of

the programme; Liaising on behalf of the Programme Committee with the Head of

Department, Dean of Faculty and other officers as appropriate; Liaising with the External Examiners and providing feedback as

necessary; Participating in the Annual Monitoring Exercise; Preparing the Quality Action Plan annually; Ensuring appropriate selection and recruitment of students; Taking any reasonable action with respect to the proper functioning of

the programme.

Programme Leaders carry a significant responsibility and are supported in their role not only within the Department of Clothing Design and Technology, but also through faculty and institutional activities and guidance. For example the Human Resources Division runs an annual two-day staff development programme for new programme leaders.

A Programme Leader may recommend to the Head of Department or Dean the assignment to other members of staff of specific responsibilities regarding the management, operation and administration of the programme.

4.4 Other Staff Responsibilities

The Admissions Tutor is responsible for:

Managing the organisation and implementation of the Admissions programme in accordance with Departmental, Faculty and University policies, reporting to the Programme Committee;

Co-ordinate applications, interviews and portfolio assessments and make admission decisions based on this.

The main responsibilities of Unit Leaders are:

Overseeing the unit and co-ordinating with all staff teaching on the unit;

_______________________________________________________________________________27


Preparing the Unit Handbook, including all the assessments and ensuring that it is issued to students;

Liaising with the External Examiners in relation to assessment and overall student performance;

Carrying out end of unit evaluation in order to promote a quality learning experience;

Ensuring that Unit marks are input on the database; Preparing the Unit Report at the end of the teaching period; Advising the Programme Leader on unit development, review and minor

modifications; Attending and contributing to the meetings of the Programme

Committee and the Board of Examiners; Providing specific academic support relating to the unit.

The Subject Tutors are responsible for:

Preparing and delivering a co-ordinated lecture programme; Writing assignment briefs and examination questions, including re-sits; Liaising with the Unit Leader on preparation of the Unit Handbook; Collecting work for marking from the Faculty Office, including re-sit

work; Returning marked work to students and providing them with adequate

feedback; Entering marks in the database; Attending Programme Committee and Examination Board meetings; Providing re-sit briefs for referred/deferred students.

The responsibilities of the Dissertation Supervisor may include:

Giving guidance about the nature of the dissertation enquiry and the standard of work to be expected;

Advising students about the planning of the dissertation and discussing a timetable, if applicable, and giving advice on the necessary completion dates of successive stages of the work so that the dissertation may be submitted within the scheduled time;

Encouraging students to acquire and maintain familiarity with relevant developments in their subject;

Maintaining contact through dissertation meetings. The frequency and nature of these sessions will vary depending on the characteristics of the topic and the requirements of the discipline;

Ensuring that the student is made aware if the standard of work is below that expected;

Giving advice on the preparation of a dissertation and informing the student if the standard of English is inadequate or if the referencing style needs attention;

Reading a draft section of the student’s dissertation once only. Further readings are at the discretion of the dissertation supervisor. The dissertation supervisor is not however expected to undertake substantial editing or revision of a draft.

_______________________________________________________________________________28


Commenting on the structure of the dissertation, the balance of the sections and the content of various sections.

Reading through and discussing changes the student needs to make.

4.5 Student Support Strategy

Departmental Policies ensure that various mechanisms are in place to enhance the student experience, in an academic, practical and pastoral way:

Group Tutors are the students’ first point of call and have a duty to ensure students are given all the relevant information about their teaching programme;

Students may be referred to the Faculty Student Support Officer where appropriate;

Programme and Unit Handbooks give students relevant information on learning, teaching and assessment;

Induction programmes ensure that students are given information and advice on using the Library and ICTS facilities;

Regular Group Tutorials are used to keep students up to date with issues relating to their programme of study;

Student group representatives are elected to the Programme Committee and are able to voice any general concerns regarding learning and teaching;

Subject tutors are available with specific advice regarding their part of the syllabus;

Qualified Technicians are available to assist students with practical work in support of any student led projects;

Group Tutors are available on an appointment basis and students are ensured confidentiality when requested;

Tutors will guide the student to the most appropriate help; Students are introduced to all the University Student Services and are

encouraged to seek the most appropriate help.

4.6 Student Evaluation

Student feedback is essential to programme development and student comments are used to enhance both the successful management of the programme and the teaching/learning strategies. All students are asked to provide feedback at then end of each unit of study as well as at the end of the entire programme.

Student observations are considered through the tutorial systems and through the student voice on Programme Committees. Questionnaires are also used to elicit students’ views and opinions. The data gathered from all of these mechanisms is used in the Annual Monitoring Exercise and forms part of the development of the Programme Quality Action Plan.

As detailed previously Student Representatives are elected each year to act as the student ‘voice’ at Programme Committee meetings. It is the task

_______________________________________________________________________________29


of the Programme Leader should ensure that student representatives are fully aware of their role and responsibilities, and should support them in the fulfilment of their duties.

The MMU Students’ Union provides training for student representatives. The University strongly supports this initiative and Programme Leaders should encourage student representatives to take the opportunity of the training provided.

The role of student representatives is:

To represent their fellow students; To bring key issues concerning the management of the programme

(including learning, teaching, assessment and learning support) to the attention of the programme team;

To participate in the Annual Monitoring Exercise as members of the Programme Committee;

To provide advice to the Programme Team on issues relating to the quality of the student learning experience;

To provide advice to the programme team on the operation of processes for the polling of student opinion on the learning experience, its analysis, response and publication;

To be consulted about proposals for programme development; To be members of the student/staff liaison committee if such a group

has been established by the programme committee.

4.7 Engagement with Employers

The Programme Team engage with employers on a regular basis. Associate Lecturers provide current input from industry and a practitioner’s perspective on a rapidly changing industry and global supply chain. There is a programme of guest lectures, company visits, industry seminars and study visits to trade shows which further embed industry practices and enable students to form valuable links and contacts with practitioners and potential employers.

_______________________________________________________________________________30

PART THREE – CURRICULUM CONTENT

Unit Syllabus Proforma Page

Fashion Business 33

Fashion Marketing 36

Fashion Technology 39

Research Methods 42

International Fashion Marketing 45

Strategic Fashion Buying 48

Advanced Product Development 52

Dissertation 57

31

1 UNIT TITLE Fashion Business – MSc2 BRIEF SUMMARY This unit is designed to allow students to apply the principles

of financial management, calculate key performance indicators and develop strategic thinking on new product development in the context of the global apparel supply chain.

3 UNIT CODE NUMBER 31FBM001

4 HOME PROGRAMME MSc International Fashion MarketingMSc Strategic Fashion BuyingMSc Clothing Product Development

5 HOME DEPARTMENT Clothing Design and Technology

6 SUBJECT AREA J Technologies (J440), W Creative Arts and Design (W230)

7 UNIT LEADER(S) David Tyler

8 CREDIT VALUE 20 CREDITS AT LEVEL: 7 (M)

9 TOTAL AMOUNT OF STUDENT LEARNING (NOTIONAL HOURS OF LEARNING)

Lectures 48Self-directed Study 152Total Hours 200

10 UNIT STATUS Mandatory Core

11 PRE-REQUISITES None

12 CO-REQUISITES None

13 UNIT LEARNING OUTCOMES

On successful completion of this unit students will be able to:1. Demonstrate an ability to apply the principles of financial

management.2. Calculate key performance indicators and relate to their

significance and use in company performance evaluation.3. Evaluate and specify suitable supply chain approaches for

specific product types and retail strategies4. Develop strategic thinking on new product development in

the context of the global apparel supply chain

14 CURRICULUM OUTLINE

The role of financial and management accounting.BudgetingBudgetary control and variance analysis. Developments in cost accounting and the changing nature of cost – Target Costing, Activity Based Costing, Supply chain cost models.Key performance indicators and financial ratiosCorporate capital structuresDynamics of the global supply chain; the position and interaction of manufacturing in the global apparel supply chain – economic, political and geographical picture.Buyer-driven supply chains and new product development in the context of globalisation.Tools and systems to communication in globalised supply chainsSourcing strategies for Quick Response and Fast Fashion.

32

15 LEARNING & TEACHING ACTIVITIES

Lectures, tutorial groups, class exercises, use of case studies, PowerPoint presentations.

16 ASSESSMENT STRATEGIES

2 Term papersPaper 1 assessing learning outcomes 1 & 2 - 50%Paper 2 assessing learning outcomes 3 & 4 - 50%

17 ASSESSMENT CRITERIA FOR UNIT/ELEMENTS OF ASSESSMENT

The term papers should have appropriate titles that relate to the learning outcomes. They should also be laid out in an appropriate manner with an introduction, discussion, analysis, conclusion and be Harvard referenced.

18 INDICATIVE STUDENT LEARNING RESOURCES

Abernathy, F.H., Dunlop, J.T., Hammond, J.H. and Weil, D. 1999. A stitch in time. Oxford University Press.Black, G. (2002) Students’ Guide to Accounting and Financial

Reporting Standards, (8th. Ed.), London, Prentice Hall.Brett, M. (2003) How to Figure Out Company Accounts, Lon-

don, TEXERE.Bromwich, M. & Bhimani, A. (1997) Management Accounting:

Pathways to Progress, London, CIMA.Drury, C. (2000) Management and Cost Accounting, (5th.Ed),

London, Thomson Business Press.Drury, C. (2001) Management Accounting for Business De-

cisions, (2nd.Ed.), London, Thomson Business Press.Fairhurst, C. (ed) 2008. Advances in Apparel Production,

Woodhead Publishing Ltd.Jones, R.M. 2006. The apparel industry. (2nd Edition) Blackwell

Science.Lowson, B., King, R. and Hunter, A. 1999. Quick Response.

John Wiley & Sons Ltd.Lucey, T. (2000) Management Accounting, (4th.Ed.), London,

Continuum.Parker, R. H. (1999) Understanding Company Financial

Statements, (5th.Ed.), London, Penguin Books.Russell, D. et al (2002) Cost Accounting – an essential guide,

London, Prentice Hall.Tyler, D.J. (ed). 2008. Carr & Latham’s Technology of clothing

manufacture (4th ed). Blackwell Science.

JournalsFinancial ManagementJournal of Fashion Marketing and Management

Databases and WebsitesFAME DatabaseInternational Accounting Standards Board – www. iasb.org.uk

19 ANY ADDITIONAL NOTES AND COMMENTS

None

33

20 DATE OF APPROVAL 22nd May 2008

21 DATE OF MOST RECENT CONSIDERATION:

N/A

34

1 UNIT TITLE Fashion Marketing – MSc2 BRIEF SUMMARY This unit will enable students to become familiar with

marketing strategies and concepts specific to the fashion industry.

3 UNIT CODE NUMBER 31FMM002



6 SUBJECT AREA N Business and Administrative Services (N500)

7 UNIT LEADER(S) Gianpaolo Vignali



Lectures 24Seminars 24Self-directed Study 152Total Hours 200





On successful completion of this unit students will be able to:1. Demonstrate the relevance of manipulating the marketing

mix in order to match the needs and wants of the consumer;

2. Critically evaluate the internal and external environments and suggest how segmentation, targeting and positioning fits into the marketing plan;

3. Demonstrate how a critical understanding of a range of marketing tools and purchasing functions can lead to an effective management of the function environment.


Consumer profiling, segmentation, targeting and positioning strategies.Consumer buying behaviour.Impact of the marketing environment and the marketing mix.The buying and merchandising process for fashion.


The curriculum will be delivered through a programme of weekly 2 hour lectures supported by 2 x 1 hour seminars.


25% - 1000 word evaluation of a strategic marketing process75% - 3000 word term paper on a topic of Fashion Marketing


The papers should have appropriate titles that relate to the learning outcomes. They should also be laid out in an appropriate manner with an introduction, discussion, analysis, conclusion and be Harvard referenced.

35


Akehurst, G. & Alexander, N., (eds.) (1996), The Internation-alisation of Retailing, London, Frank Cass

Brassington, F. and Pettitt, S. (2003), Principles of Marketing 3rd edition Harlow, Pearson Education Ltd

Easey, M. Ed. (2002), Fashion Marketing Blackwell Science, Oxford

Frings, G.S. (2005,) Fashion from Concept to Consumer 8th ed., Upper Saddle River, Pearson Education Inc.

Hines, A. & Bruce, M., (eds.) (2002), Fashion Marketing – Contemporary Issues, London, Butterworth Heinemann

Jackson, T. & Shaw, D. (2001), Mastering Fashion Buying & Merchandising Management, Macmillan, London

Jobber, D. & Fahy, J. (2006), Foundations of Marketing McGraw-Hill, Maidenhead

Jones, R.M. (2006), The Apparel Industry 2nd edition Blackwell Science, Oxford

Lancaster, G. and Reynolds, P., (2002), Marketing: The One Semester Introduction, London, Butterworth Heinemann

McGoldrick, P. (2002), Retail Marketing, 2nd ed., London, McGraw-Hill Education

Oelkers, D.B. (2004), Fashion Marketing, Thomson, OhioSmith, P.R. and Taylor, J. (2005), Marketing Communica-

tions: An Integrated Approach, Kogan Page, LondonSoloman, M., Bamossy, G. and Askegaard, S. (2006), Con-

sumer Behaviour: A European Perspective, 3rd edition, Pearson

Solomon, M. R., & Rabolt, N.J. (2004), Consumer Behaviour in Fashion, Upper Saddle River, Prentice Hall Inc

Tungate, M. (2005), Fashion Brands: Branding Style from Armani to Zara, Kogan Page, London

Usunier, J. C., (1993), International Marketing: A Cultural Ap-proach, London, Prentice Hall

Wright, R. (2006), Consumer Behaviour Thomson, London

JournalsDrapersFashion WeeklyInternational Journal of Retail Distribution and ManagementInternational TextilesJournal of Fashion Marketing and ManagementJournal of MarketingJournal of Marketing ManagementJournal of Retail and Distribution ManagementJournal of Textile Institute

Databases/WebsitesCompany WebsitesEmeraldFAMEJust stylewww.marketingstudents.org

36

http://www.marketingstudents.org/


None



17th June 2011

37

1 UNIT TITLE Fashion Technology – MSc2 BRIEF SUMMARY This unit will enable students to become familiar with the

technology involved in garment preparation and development.

3 UNIT CODE NUMBER 31FTM001




7 UNIT LEADER(S) Jackie Jones



Lectures 32Tutorial 2Practical 10Demonstrations 4Self-directed Study 152Total Hours 200





On successful completion of this unit students will be able to:1. Evaluate the performance of fabrics during manufacture

and use;2. Critically appraise the role of human measurement in the

provision of adequate sizing;3. Demonstrate a broad understanding of the processes

involved in the creation of a garment;4. Analyse CAD technology applications used for product

development and visualisation.


Performance testing of fabrics – assessment of durability, easy care and aesthetic properties.Objective measurement of fabric propertiesPrinciples and practices of anthropometric measurementBody size variation and satisfaction with sizingThe design process in contextOverview of product development for the fashion industryThe flexibility and compatibility of CAD systems for product development, visual merchandising and product management.


The textile area will be delivered through a series of 6 x 2 hour sessions. Three of these will be formal lectures and three will be divided between lecture and demonstration of practical fabric assessment in a laboratory environmentAnthropometrics will be taught through a series of 10 hour lectures followed up by 2 hours tutorials.The product development element will delivered through 4 x 2

38

hour lectures supported by 2 x 2 hr practical workshops.The CAD area of the unit will be taught through 4 x 1½ hour practical sessions supported by 6 hours of lectures


1 x Team Presentation (25%)3 x 1000 word Individual Reports (25% each)


The team presentation will take place in week 6 and will assess LO 3.Report 1, assessing LO 2, will be submitted in week 7. Report 2, assessing LO 1, and Report 3, assessing LO 4, will both be submitted after the teaching has been completed.


Ashdown, S. (2007), Sizing in Clothing. Cambridge: Woodhead Publishing Ltd.

Beazley, A. & Bond, T., (2003), Computer-Aided Pattern Design and Product Development: Blackwell Publishing

British Standards Institution, (1991) Schedule of Stitches and Seams Parts I & II, BS 3870

Burke, S., (2006) Fashion Computing: Design Techniques & CAD: Burke Publishing

Carr, H, and Pomeroy, J. (1992) Fashion Design and Product Development, BSP Professional

Cooklin, G., (1997) Garment Technology for Fashion Designers, BSP Professional

Cooklin, G., (2006) Introduction to Clothing Manufacture, 2nd

ed., BSP ProfessionalEberle, H., (2004) Clothing Technology, 4th ed, Verlag

Europa-LehrmittelFan, J., Yu, W. & Hunter, L. (2004) Clothing Appearance and

Fit: Science and Technology. Cambridge: Woodhead Publishing Ltd.

Jones, S.J., (2005) Fashion Design 2nd Ed. :Laurence King Publishing

Kothari, V.K., (Ed) (1999) Testing and Quality Management, New Dehli: IAFL,

McKelvey, K. & Munslow, J., (2003) Fashion Design: Process, Innovation & Practice: Blackwell

Postle, R., Kawabata, S. and Niwa, M (eds.)., (1983) Objective Evaluation of Apparel Fabrics, Australian-Japan Bilateral Science and Technology Symposium on Objective Evaluation of Apparel Fabrics ( 2nd : 1983 : Parkville, Australia ), Osaka : Textile Machinery Society of Japan,

Saville, B.P., (1999) Physical Testing of Textiles Cambridge: Woodhead

Tyler, D.J. (ed). 2008. Carr & Latham’s Technology of clothing manufacture (4th ed). Blackwell Science.

Winks, J. (1997) Clothing Sizes: International Standardization. Manchester: The Textile Institute.

JournalsDrapersFashion WeeklyInternational Journal of Retail Distribution and ManagementInternational Textiles

39

Journal of Fashion Marketing and ManagementJournal of Textile InstituteTextile View

Web Siteswww.fashionera.comwww.Browzwear.comwww.Techexchange.comwww.Lectra.comwww.gerbertechnology.com


None



7th May 2010

40

http://www.gerbertechnology.com/

http://www.lectra.com/

http://www.techexchange.com/

http://www.browzwear.com/

1 UNIT TITLE Research Methods – MSc2 BRIEF SUMMARY This unit is designed to support students as they move from

undergraduate academic activities to operate at Masters’ level.

3 UNIT CODE NUMBER 31RMM005



6 SUBJECT AREA X Education (X210, X220)

7 UNIT LEADER(S) David Tyler



Lectures 24Seminars 20Practicals 4Self-directed Study 152Total Hours 200





On successful completion of this unit students will be able to:1. Develop aims and objectives for term papers and the

dissertation/research project.2. Review literature analytically and use appropriate citation

referencing techniques.3. Select and evaluate appropriate research methodologies

for term papers and the dissertation /research project and report appropriately on findings.


Beginning research – masters’ level dissertations and re-search projects, choosing an area, developing a title and writ-ing a synopsis, the role of the supervisor, formulating aims and objectives.Research philosophies – positivism, phenomenology, epi-stemology, ontology.Research methodology – inductive and deductive ap-proaches, rationale, conceptual and theoretical frameworks, hypotheses, research designs, research ethics.Literature reviews – validity of sources, critical analysis, cita-tion referencing, and collection of secondary data.Primary data collection – qualitative and quantitative sampling, sampling probability, statistical inference, survey in-terviews, focus groups, questionnaires and observation.Introduction to statistics, including SPSS.Analysing quantitative data – tabulation, presentation, ana-lysis, measures of central tendency and dispersion, tests of significance, use of software packages.

41

Analysing qualitative data – recording, categorisation, typolo-gies, content analysis, grounded theory, observation and as-sessing validity.An introduction to Practitioner-Based Research and a framework for this approach at masters’ level. Writing up and presentation.


Lectures, seminars, use of web based packages, computer workshop sessions, and class-based exercises. A range of specialist staff will present the unit including active researchers, librarians, WebCT and computer software specialists


Class-based assessment assessing learning outcome 1& 3 – 10%Research proposal preparation will assess all the learning outcomes – 90%


Class-based assessment:In most cases, answers will be right or wrong.Research proposal preparation:This builds on the understanding of research methodologies demonstrated in assessment 1 and meets all the learning outcomes of the unit.In assessing the dissertation proposal, the following criteria will be taken into account: the selection and justification of the topic area the clarity and feasibility of the proposed aim and

objectives the selection of an appropriate literature base (with

references) the literature research must be critically analysed,

reasoned and justified to support the aim and objectives of the proposal

the appropriateness, feasibility and justification of the proposed methodological approach, with attention drawn to any relevant ethical issues

the overall quality, logic and coherence of the proposal


Alfreck, P & Settle, R., (1995) The Survey Research Hand-book, 2nd ed, London, Unwin

Bell, J., (1999) Doing Your Research Project, 3rd ed, Buck-ingham, OU Press

Bell, J., (2002) Learning From Research: Getting More From Your Data, Buckingham, OU Press

Bryman, A., (1988) Quantity And Quality In Social Research, London, Routledge

Coffey, A., and Atkinson, P. (1996) Making Sense Of Qualitat-ive Data, London, Sage

Cottrell, S., (2005) Critical Thinking Skills, Basingstoke, Palgrave Macmillan

Cottrell, S., (2008) The Study Skills Handbook 3rd ed, Basingstoke : Palgrave Macmillan

Cross, N et al (1998) Analysing Design Activity, Chichester,

42

John Wiley and SonsGreenbaum, T. L. (1998) The Handbook Of Focus Group Re-

search, (2nd.Ed), London, SageJankowicz, A.D., (2005) Business Research Projects, 4th ed.,

London : Business Press Thomson LearningMarshall, P. (1997) Research Methods: How To Design And

Conduct A Successful Project, Plymouth, How to BooksMorgan, D. (1997) Focus Groups As Qualitative Research,

(2nd.Ed), California, SageNeuman, W. L. (2000) Social Research Methods, (4th. Ed),

London, Pearson Allyn and Bacon. Oppenheim, A.N., (2000) Questionnaire Design, Interviewing

& Attitude Measurement New ed. London, ContinuumPolanyi, M. (1983) The Tacit Dimension, New York,

DoubledaySarantakos, S. (1998) Social Research, Basingstoke, Macmil-

lanSaunders, M. Lewis, P., Thornhill, A., (2007) Research

methods for business students 4th ed., Harlow : Financial Times Prentice Hall

Turabian, K.L., (1996) A Manual for writers of term papers, theses and dissertations 6th ed. University of Chicago Press

WebsitesMMU Research Methodology WebCT Citation Referencing on WebCTMMU Statistics WebCT


None



N/A

43

1 UNIT TITLE International Fashion Marketing – MSc2 BRIEF SUMMARY This unit will allow students to demonstrate their critical

understanding and application of marketing knowledge relating to the factors affecting the global fashion industry.

3 UNIT CODE NUMBER 31IFM001

4 HOME PROGRAMME MSc International Fashion Marketing



7 UNIT LEADER(S) Heather Iwanow








On successful completion of this unit students will be able to:1. Demonstrate an comprehensive understanding of the

strategic nature of marketing and the role of brand management;

2. Critically analyse theories of strategic management in the retail fashion sector.

3. Critically evaluate the principles of supply chain management and their relevance to retail logistics.


Strategic marketing in the global fashion industry.Principles of branding and internationalisation of fashion brands.Operation of strategic retail management in the fashion sector.PEST and Porter’s models.Ethical considerations and corporate social responsibility.Operation of supply chain management in an international environment.


The curriculum will be delivered through a programme of weekly 2 x 2 hour lectures supported by 2 x 2 hour seminars.


Term paper assessing learning outcome 1 – 50%3 hour Examination assessing learning outcomes 2 and 3 – 50%


The term paper should have an appropriate title that relates to the learning outcomes. It should also be laid out in an appropriate manner with an introduction, discussion, analysis, conclusion and be Harvard referenced.

44


Akehurst, G. & Alexander, N., (eds.) (1996), The Internation-alisation of Retailing, London, Frank Cass

Bruce, M., Moore, C. & Birtwistle, G. Eds. (2004), International Retail Marketing, Elsevier Butterworth Heinemann, Oxford

Czinkota, M.R. & Ronkainen, I.A. (2007), International Marketing, 8th ed., International Student Edition, Thomson South Western, Ohio, US

Doole, I. & Lowe, R. (2007), International Marketing Strategy: Analysis, Development and Implementation, 5th ed., Thomson, London

Hines, A. & Bruce, M., (eds.) (2002), Fashion Marketing – Contemporary Issues, London, Butterworth Heinemann


Kotler, P. (2003), Marketing Management, 11th ed., (International Edition), FT Prentice Hall

McGoldrick, P. (2002), Retail Marketing, 2nd ed., London, McGraw-Hill Education

Smith, P.R. and Taylor, J. (2005), Marketing Communica-tions: An Integrated Approach, Kogan Page, London

Soloman, M., Bamossy, G. and Askegaard, S. (2006), Con-sumer Behaviour: A European Perspective, 3rd edition, Pearson

Solomon, M. R., & Rabolt, N.J. (2004), Consumer Behaviour in Fashion, Upper Saddle River, Prentice Hall Inc

Tungate, M. (2005), Fashion Brands: Branding Style from Armani to Zara, Kogan Page, London

Usunier, J. C., (2005), Marketing Across Cultures 4th ed., Har-low, FT Prentice Hall

JournalsDrapersFashion WeeklyInternational Journal of Retail Distribution and ManagementInternational TextilesJournal of Fashion Marketing and ManagementJournal of MarketingJournal of Marketing ManagementJournal of Retail and Distribution ManagementJournal of Textile Institute

Databases/WebsitesCompany WebsitesEmeraldFAMEJust styleWGSNwww.marketingstudents.org

19 ANY ADDITIONAL

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http://www.marketingstudents.org/

NOTES AND COMMENTS

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1 UNIT TITLE Strategic Fashion Buying – MSc2 BRIEF SUMMARY This unit will allow students to demonstrate their critical

understanding and application of Fashion Buying incorporating the structure and dynamics of an international fashion supply chain.

3 UNIT CODE NUMBER 31SFM001

4 HOME PROGRAMME MSc Strategic Fashion Buying



7 UNIT LEADER(S) Jon Spragg








On successful completion of this unit students will be able to:1. Demonstrate a critical understanding of buying best

practice in international fashion business. 2. Critically examine the strategic factors which influence the

planning, organisation, direction and policies of an international fashion supply chain.

3. Critically evaluate the components of supply chain management.

4. Assess techniques and apply models for forecasting and inventory management.


Strategic fashion management incorporating professional skills of leadership, people management, change management, communication and negotiation for a global environment.Global product sourcing in relation to product design /development, range planning, production, merchandising and trend analysis.Strategic planning, supply chain management and retail logistics. The rise of globalization. Product sourcing with reference to commercial, ethical, legal, economic and political factors and the associated procedures and documentation.The commercial implications of range planning and multi channel merchandising.Forecasting, inventory and distribution management.JIT and strategies for reducing lead times.

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Agile and fast response supply chains.Supply chain risk and the bullwhip effect.Supply chain management as a competitive tool.


The curriculum will be delivered through a programme of weekly 2 x 2 hour lectures supported by 2 x 2 hour seminars.


1 Term paper assessing learning outcomes 1 & 3 – 50%3 hour Examination assessing learning outcomes 2 & 4 – 50%


The term paper should have an appropriate title that relates to the learning outcomes. It should also be laid out in an appropriate manner with an introduction, discussion, analysis, conclusion and be Harvard referenced.


Bowersox, D. J., Closs, D. J., Cooper M. B., (2002), Supply chain logistics management,

Christopher, M., (1992), Logistics and supply chain management: strategies for reducing costs and improving services, Financial Times/Pitman, London.

Christopher, M., (2003), Marketing logistics, Butterworth-Heinemann, Oxford.

Christopher, M; Lowson, R; Peck, H (2004). “Creating Agile Supply Chains in the Fashion Industry”. International Journal of Retail and Distribution Management 32 (8/9) 367-377

Diamond, E., (2006), Fashion retailing: a multi-channel approach, 2nd ed. Upper Saddle River, NJ: Pearson Prentice Hall.

Dicken, P., (2007), Global Shift, Mapping the Changing Con-tours of the World Economy, 5th ed. Sage

Doyle, S A and Broadbridge, A (1999), “Differentiation by design: the importance of design in retailer repositioning and differentiation,” International Journal of Retail & Distribution Management, 27 (2), 72 – 82.

Drury, C., (2000), Management and Cost Accounting, 5th edition, Thomson Business Press

Ellinger, A.E. (2000) “Improving Marketing/Logistics Cross Functional Collaboration in the Supply Chain” Industrial Marketing Management, Vol.29, No.1, pp. 85-96

Fernie, J and Sparkes, (1998) Logistics and Retail Manage-ment, insights into current practice and trends from leading experts, Kogan Page Ltd., London, UK.

Frings, G.S., (2005) Fashion from Concept to Consumer, 8th ed., Upper Saddle River, Pearson Education Inc.

Godsell, J, Harrison, A. (2006) “Customer Responsive Supply Chain Strategy; An Unnatural Act?”, International Journal of Logistics: Research and Applications, Vol. 9, No.1 pp 47-56

Goworek, H., (2007), Fashion Buying, 2nd ed; Blackwell Science,

Harland, C; Brenchley, R; and Walker, H (2003). “Risk in Supply Networks,” Journal of Purchasing and Supply

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Management, 9 (2), 51 – 62.Hines, T., (2004), Supply chain strategies: customer-driven

and customer-focused, Elsevier Butterworth-Heinemann, Oxford.

Jackson, T, & Shaw, D., (2005) The Fashion Handbook, London : Routledge,


Jones, R.M., (2006), The Apparel Industry, 2nd edition Blackwell Science, Oxford

Levy, M and Weitz, B.A. (2003) Retailing Management, 5th Edition, McGraw Hill.

McGraw-Hill/Irwin, London; New York, N.YPeck, H and Juttner, U (2002). “Risk Management in the

Supply Chain.” Logistics & Transport Focus, 4 (10), December, 17 – 22.

Rosenau, J.A. (2006) Apparel Merchandising: the line starts here. 2nd ed New York : Fairchild

Rushton, A, Croucher, P, Baker, P. (2007) The Handbook of Logistics and Distribution Management, 3rd ed. The Chartered Institute of Logistics and Transport/Kogan Page,

Slack, N; Chambers, S and Johnston R (2003) Operations Management, Financial Times Prentice Hall

Varley, R, (2001) Retail product management: buying and merchandising London: Routledge.

Warburton R.D.H; Stratton, R. (2002), “Questioning the Relentless Shift to Offshore Manufacturing.” Supply Chain Management: An International Journal. 7 (2) 101-108

JournalsInternational Journal of Logistics CILTLogistics and Transport Focus CILTSupply Management.Drapers Record Databases/WebsitesCompany WebsitesEmeraldMintelFameKeynote


None

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1 UNIT TITLE Advanced Product Development

2 BRIEF SUMMARY The unit is designed to allow students the opportunity to demonstrate their knowledge and understanding of advanced product technology.

3 UNIT CODE NUMBER 31APM001

4 HOME PROGRAMME MSc Clothing Product Development



7 UNIT LEADER(S) Jane Ledbury



Lectures 72Studio work 40Self-directed Study 288Total Hours 400





On successful completion of this unit students will be able to:1. Demonstrate a systematic understanding of the

development of functional clothing through the accurate analysis of user needs and the evaluation and modification of a product against the needs of the user.

2. Apply the relationship between human, clothing, and the environment to the evaluation of technical fabrics and the development of garments for a variety of environments;

3. Evaluate the role of 3D body scanning technology and sizing systems in achievement of garment fit;

4. Understand the compatibility and flexibility of CAD/CAM technology available to the clothing industry and select and apply techniques for 2D & 3D design & visualisation;

5. Evaluate emerging and established manufacturing technologies through the synthesis and analysis of operational and performance data.

6. Apply the theoretical aspects of product development to the evaluation and commercialisation of new clothing products.

7. Predict the commercial viability of a new product through knowledge of the factors which determine success.


Consumer profiling. Garment design appropriate to anatomical, ergonomic and functional requirementsThermophysiological, ergonomic, tactile and sensorial aspects of the human body and clothing interface; heat and moisture transfer in technical fabrics and clothing systems; psychological interface; reactions to functional clothing; extreme environment and hazardous conditions. Requirements of and modifications to fibres and fabrics in

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order to enhance their end-use potential and fit them for specialised purposes, including some laboratory based evaluation3D body scanning technology for garment sizing and mass customisationSize chart formulation & verificationThe flexibility and compatibility of new CAD/CAM technologies applied within product development, and product lifestyle management.Established manufacturing technologies (e.g. Plan, Cut, Sew, Finish and Despatch); Emerging manufacturing technologies (e.g. Virtual PD, Bonding, Welding, Forming and Fabricating); the 4-phase model applied to implementing new technologies; data comparison through statistical analysis; Horizon Scanning.Product development strategies; New product development models; New product development process; Issues and problems in new product development; Determinants of successful product development.


The curriculum will be delivered through a programme of two and three hour lectures, supported by practical studio sessions.

The garment design & development aspect of the unit will be delivered through 4 x 3 hour lectures and supported by practical studio sessions.

Fabric/Human part of the unit will be delivered through a series of 6 x 2 hour sessions via lectures, demonstrations and laboratory work.

The 3D body scanning technology element will be delivered through 4 x 3 hour lecture/workshops.

The CAD part of the unit will be delivered through 3 x 3 hour lectures and CAD studio practical applications.

The manufacturing technology element will be delivered through 4 x 3 hour lecture/workshops.

Product development and commercial applications will be delivered via lectures, workshops and the use of case studies.


Course work assessing learning outcomes 1, 2 and 5 – 70%2 hour Examination assessing learning outcomes 3, 4, 6 & 7 – 30%


A technical report will be 20% of the unit and based on a study visit to an Industry trade fair.The students will carry out an integrated project worth 50% of the unit, which will involve the development of a clothing product for a specific end use.

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Aldrich, W., (2001) Metric Pattern Cutting, 5th edition, Blackwell.

Ashdown, S.P., (ed) (2007), Sizing in Clothing, Woodhouse Publishing Limited, Cambridge.

Beazley, A. and Bond, T. (2003) Computer Aided Pattern Design & Product Development Blackwell Science, Oxford,

Braddock, S. E. & O’Mahoney, M. (1998) Techno Textiles: Revolutionary Fabrics for Fashion & Design, Thames & Hudson.

Braddock-Clarke, S. E. & O’Mahoney, M. (2002) Sports Tech: Revolutionary Fabrics for Fashion & Design: Thames & Hudson.

Braddock-Clarke, S. E. & O’Mahoney, M. (2005) Techno Textiles 2: Revolutionary Fabrics for Fashion & Design: Thames & Hudson.

British Standards Institution, (1991) Schedule of Stitches and Seams, Parts I & II, BS 3870.

Bruce, M. and Cooper, R. (1997) Marketing and Design Management, International Thomson Business Press, London.

Bruce, M. and Bessant, J. (2002) Design in Business, Prentice Hall, London.

Burke, S. (2006) Fashion Computing: Design Techniques & CAD: Burke Publishing.

Burns, L. D. and Bryant, N. O. (2002) The Business of Fashion, 2nd ed, Fairchild Publications Inc.

Carr, H, and Pomeroy, J. (1992) Fashion Design and Product Development, BSP.

Cena, K. and Clark, J.A. (1981) Bioengineering, thermal physiology and comfort, Elsevier Scientific.

Coates, C. (1997) Designer Fact File, British Fashion CouncilCoats, J & P. (1996) The Technology of Threads and Seams,

3rd ed., Coats Limited.Cooklin, G. (1997) Garment Technology for Fashion Designers,

Blackwell Science.Cooklin, G., Hayes, S. and McLoughlin, J. (2006) Introduction

to Clothing Manufacture, 2nd edition. Blackwell Publishing, Oxford.

Costantino, M. (1997) Fashion Files, Designers, BT Batsford Crawford, C.M., 1997) New Product Management 5th ed

Irwin, Chicago. (Fairhurst, C. (ed). (2008) Advances in Apparel Production,

Woodhead Publishing Ltd. Fan, J., Yu, W. and Hunter, L. Clothing Appearance and

Technology (2004) Woodhead Publishing Limited, Cambridge.

Hart, S. (2004) New Product Development: a reader, The Dryden Press, London.

Hollies, N.R.S and Goldman, R.E. (1977) Clothing Comfort, Ann Arbor Science Publisher.

Horrocks, A. R., & Anand, S. (2000) Handbook of Technical

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Textiles, Woodhead / The Textile InstituteIreland, P.J. (1996) Encyclopedia of Fashion Details, BatsfordKelton.W.D., Sodowski, R.P. and Sodowski, D.A. (1998) Simulation

with Arena WCB /McGraw-Hill.Oakshott, L. (1997) Business Modelling Simulation Pitman

Publishing, London.Scott, R.A., (Ed.) (2005) Textiles for Protection, Woodhead,

Cambridge: Boca Raton.Shishoo, R (Ed.) (2005) Textiles in Sport,

Woodhead, Cambridge.Shoben, M, & Ward, J, (1987) Pattern Cutting and Making Up,

Revised edition, Heinemann Silberberg, L, & Shoben, M, (1992) The Art of Dress Modelling,

Butterworth/Heinemann.Trott, P. (2005) Innovation Management and New Product Development, 3rd ed, Prentice-Hall.Tyler, D.J. (2008) Carr & Latham’s Technology of Clothing

Manufacture, Blackwell Science, 4th Ed, Oxford.Ulrich, K.T. and Eppinger, S.D. (2003) Product Design and

Development, 3rd ed. McGraw-Hill, London.

Journals

Drapers RecordFuture MaterialsInternational Journal of Clothing Science and TechnologyInternational Journal of New Product Development and

Innovation Management.International TextilesJournal of Industrial TextilesPerformance Apparel MarketsTextile ViewWSA

Web Sites

www.bemisworldwide.comwww.Browzwear.comwww.fashionera.comwww.gerbertechnology.comwww.just-style.comwww.Lectra.comwww.materialsktn.netwww.Myvirtualmodel.comwww.retailelement.comwww.techexchange.comwww.wgsn-edu.com

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http://www.wgsn-edu.com/

http://www.techexchange.com/

http://www.retailelement.com/

http://www.myvirtualmodel.com/

http://www.materialsktn.net/

http://www.lectra.com/

http://www.just-style.com/

http://www.gerbertechnology.com/

http://www.fashionera.com/

http://www.Browzwear.com/

http://www.bemisworldwide.com/


None



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1 UNIT TITLE Dissertation – MSc

2 BRIEF SUMMARY The dissertation is a substantial piece of personal research, approximately 15,000 – 20,000 words, carried out independently with the support of an academic staff member.

3 UNIT CODE NUMBER 31DSM008



6 SUBJECT AREA X Education (X200)

7 UNIT LEADER(S) Jackie Jones



600 hours





On successful completion of this unit students will be able to:1. Critically evaluate current research in the field of study;2. Select and define a research topic;3. Implement a research plan using appropriate

methodologies in line with the University ethical protocol;4. Critically analyse results and draw logical conclusions.


Identify a topic.Review of appropriate literature.Selection of suitable research methods.Collection of primary data, where appropriate.Analysis of results using appropriate techniques.Presentation of findings.


Self directed study; one to one supervision; individual tutorials.


Dissertation – 100% The candidate will be assessed through the submission of an individual dissertation of between 15,000 and 20,000 words in length which will assess all the learning outcomes of the unit.


On submission of the dissertation, marks will be awarded according to the extent to which the student has : Selected and defined a suitable research topic Critically evaluated current research in the field of study Implemented a research plan using appropriate

methodologies in line with the University ethical protocol Critically analysed results and drawn logical conclusions

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Been able to articulate the above information in an appropriately professional manner

Engaged in the research process (as evidenced via the tutorial system)


Bell, J., (2005) Doing Your Research Project: A Guide For First Time Researchers In Education, 4th ed, Maidenhead, OU Press

BS5605 (1990) Recommendations For The Citing & Referencing of Published Materials, London, British Standards Institution

Chisnall, P.M., (2005) Marketing Research 7th ed. London, McGraw-Hill

Cottrell, S., (2005) Critical Thinking Skills, Basingstoke, Palgrave Macmillan

Cottrell, S., (2008) The Study Skills Handbook 3rd ed, Basingstoke, Palgrave Macmillan

Creswell, J.W.,(2002) Research Design: Qualitative, Quantitative And Mixed Method Approaches, 2nd Ed. London, Sage

Hart, C., (2005) Doing You Masters Dissertation: Realising Your Potential, London, Sage

Jankowicz, A.D., (2005) Business Research Projects, 4th ed., London, Business Press Thomson Learning

Locke, L.F., (2000) Proposals That Work: A Guide To Planning Dissertations & Grant Proposals 4th ed. Thousand Oaks, Calif, Sage

Neville, C., (2007) The Complete Guide To Referencing And Avoiding Plagiarism, Maidenhead, Open University Press

Rudestam, K.E., (2007) Surviving Your Dissertation : A Comprehensive Guide To Content & Process, 3rd ed., London, Sage

Saunders, M. Lewis, P., Thornhill, A., (2007) Research Methods For Business Students 4th ed., Harlow, Financial Times, Prentice Hall

Turabian, K.L., (1996) A Manual For Writers Of Term Papers, These And Dissertations, 6th ed., University of Chicago Press

Websites MMU Research Methods on WebCTCitation Referencing on WebCTMMU Statistics on WebCT


None

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