United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden...

23
Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public | © 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may not be disclosed or reproduced without the prior written consent of Ipsos. 1 Ipsos Survey for the World Economic Forum Conducted in August 2019 Wave of Global Advisor © Ipsos 2019 Global attitudes towards its use and regulation United Nations Sustainable Development Goals

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Page 1: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

© 2016 Ipsos. All rights reserved. Contains Ipsos' Confidential and Proprietary information and may

not be disclosed or reproduced without the prior written consent of Ipsos.

1

Ipsos Survey for the World Economic Forum

Conducted in August 2019 Wave of Global Advisor

© Ipsos 2019

Global attitudes towards its use and regulation

United Nations Sustainable Development Goals

Page 2: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

2Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q1. How familiar are you with

the Sustainable Development

Goals set by the United Nations?

Three out four adults (74%) across the

28 countries surveyed claim having

some awareness of the UN’s

Sustainable Development Goals.

Awareness is highest in Turkey (92%),

mainland China (90%), followed by

India (89%) along with Brazil, Malaysia

and Sweden (87% in all three).

However, it is the case of about half of

all adults in Japan (49%), Great

Britain (49%), the United States (50%)

and Canada (51%).

While those who say they are

somewhat or very familiar with the UN

SDGs make up one quarter of all

adults globally (26%), they are a

majority in India (55%), Turkey (53%),

China (52%) and Saudi Arabia (51%).

In contrast, only about in ten of

people surveyed in Japan (8%), France

(11%), Italy (11%), Canada (11%), and

Great Britain (13%) report being

familiar with the SDGs.1%

2%

2%

2%

3%

3%

5%

4%

2%

2%

1%

12%

2%

4%

5%

4%

6%

5%

6%

5%

8%

16%

9%

8%

23%

6%

13%

17%

6%

7%

9%

9%

9%

11%

13%

11%

13%

15%

17%

19%

8%

19%

18%

18%

21%

22%

25%

24%

26%

25%

17%

25%

29%

28%

46%

40%

39%

20%

26%

23%

41%

27%

24%

31%

24%

41%

28%

37%

40%

20%

36%

35%

41%

31%

40%

49%

34%

38%

32%

36%

35%

36%

25%

30%

21%

26%

32%

16%

23%

22%

13%

12%

20%

11%

22%

20%

19%

20%

10%

20%

17%

16%

22%

16%

9%

15%

14%

23%

17%

8%

14%

7%

9%

18%

7%

16%

51%

44%

26%

49%

51%

33%

49%

21%

34%

26%

20%

50%

23%

27%

21%

21%

17%

13%

21%

17%

13%

13%

23%

13%

17%

10%

8%

11%

26%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

France

Italy

Canada

Great Britain

Belgium

Australia

Germany

Netherlands

South Korea

Hungary

United States

Russia

Argentina

Spain

Poland

South Africa

Malaysia

Chile

Mexico

Brazil

Sweden

Singapore

Peru

Saudi Arabia

China

Turkey

India

Total

Very familiar Somewhat familiar Not very familiar Have heard of them, know nothing about them Have not heard of them

Total Familiar

Global Average 26%

55%

53%

52%

51%

37%

35%

33%

32%

32%

29%

29%

27%

26%

22%

22%

21%

20%

20%

19%

18%

17%

16%

16%

13%

11%

11%

11%

8%

Base: 19,517 online adults aged 16-74 across 28 countries

Page 3: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

3Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Base: 19,517 online adults aged 16-74 across 28 countries

Q2. In 2015, world leaders agreed to 17 goals for a better world by 2030. These goals called

have the power to end poverty, fight inequality and stop climate change. They are referred to

as the United Nations' Sustainable Development Goals (SDGs). They require the partnership of

governments, private sector, civil society and citizens to make sure we leave a better planet for

future generations. Below are some of these 17 goals. How important is each one of them to

you?

% Very or somewhat important

Tota

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End hunger, achieve food security and improved nutrition, and promote sustainable agriculture

85% 88% 85% 86% 79% 84% 92% 78% 81% 86% 78% 84% 93% 84% 87% 59% 79% 94% 85% 79% 92% 84% 91% 81% 78% 90% 93% 84% 93%

Ensure availability and sustainable management of water and sanitation for all

84% 92% 84% 85% 81% 84% 92% 83% 79% 86% 82% 84% 88% 87% 81% 57% 82% 92% 81% 79% 92% 87% 89% 80% 74% 90% 93% 83% 92%

Ensure healthy lives and promote well-being for all at all ages 84% 89% 85% 85% 79% 81% 89% 81% 83% 85% 79% 82% 90% 86% 82% 59% 77% 91% 83% 84% 91% 83% 91% 83% 77% 87% 91% 85% 92%

Ensure access to affordable, reliable, sustainable and modern energy for all

83% 86% 81% 85% 78% 87% 90% 84% 81% 81% 78% 85% 90% 84% 86% 58% 77% 89% 83% 82% 94% 89% 84% 79% 73% 89% 87% 81% 93%

Conserve and sustainably use the oceans, seas and marine resources for sustainable development

83% 85% 82% 85% 79% 81% 90% 82% 83% 87% 81% 83% 88% 86% 84% 52% 80% 89% 82% 79% 94% 83% 82% 81% 76% 88% 81% 78% 89%

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and

halt and reverse land degradation and halt biodiversity loss83% 85% 79% 83% 81% 82% 92% 82% 80% 83% 80% 83% 90% 87% 82% 57% 84% 93% 86% 73% 93% 83% 87% 78% 76% 85% 84% 77% 86%

Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

82% 89% 83% 82% 84% 83% 87% 76% 77% 85% 81% 80% 87% 87% 82% 54% 75% 91% 90% 81% 87% 75% 83% 81% 73% 92% 88% 78% 93%

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

82% 87% 83% 84% 78% 80% 89% 77% 77% 87% 73% 82% 84% 87% 80% 50% 83% 94% 80% 76% 92% 85% 85% 79% 76% 88% 86% 81% 93%

Importance of SDGs

(1 of 2)

Page 4: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

4Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Base: 19,517 online adults aged 16-74 across 28 countries

Q2. In 2015, world leaders agreed to 17 goals for a better world by 2030. These goals called

have the power to end poverty, fight inequality and stop climate change. They are referred to

as the United Nations' Sustainable Development Goals (SDGs). They require the partnership of

governments, private sector, civil society and citizens to make sure we leave a better planet for

future generations. Below are some of these 17 goals. How important is each one of them to

you?

% Very or somewhat important

Tota

l

Arg

enti

na

Au

stra

lia

Bel

giu

m

Bra

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Can

ada

Ch

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Ch

ina

Ger

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Spai

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Fran

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Gre

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Hu

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Ind

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Swed

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End poverty in all its forms everywhere 82% 88% 82% 82% 79% 83% 89% 75% 79% 87% 74% 82% 85% 87% 82% 55% 74% 93% 88% 77% 90% 78% 89% 84% 68% 87% 82% 75% 90%

Make cities and human settlements inclusive, safe, resilient, and sustainable

81% 85% 81% 73% 77% 82% 88% 78% 72% 85% 75% 82% 81% 86% 83% 51% 77% 89% 85% 75% 87% 80% 89% 81% 73% 88% 80% 78% 91%

Take urgent action to combat climate change and its impacts by regulating emissions and promoting developments in renewable

energy

80% 83% 76% 76% 78% 77% 87% 78% 73% 83% 79% 79% 88% 84% 80% 55% 79% 91% 80% 76% 93% 87% 83% 75% 65% 88% 78% 70% 89%

Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,

accountable and inclusive institutions at all levels79% 88% 78% 75% 79% 76% 89% 79% 81% 85% 69% 79% 87% 84% 77% 49% 75% 85% 85% 72% 87% 81% 77% 79% 74% 87% 86% 76% 88%

Ensure sustainable consumption and production patterns 79% 86% 76% 81% 77% 78% 83% 79% 75% 83% 74% 76% 84% 88% 82% 51% 78% 89% 75% 72% 89% 83% 85% 81% 67% 82% 89% 74% 84%

Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation 78% 86% 76% 73% 77% 79% 81% 78% 72% 80% 67% 78% 83% 86% 80% 52% 78% 82% 82% 71% 87% 77% 87% 84% 65% 84% 88% 76% 86%

Reduce income inequality within and among countries76% 80% 72% 75% 81% 74% 82% 77% 68% 79% 70% 69% 90% 80% 85% 45% 78% 88% 80% 70% 89% 73% 80% 68% 64% 82% 90% 67% 80%

Achieve gender equality and empower all women and girls 74% 66% 77% 78% 74% 78% 80% 70% 69% 80% 71% 76% 80% 88% 71% 44% 66% 82% 66% 68% 88% 70% 55% 70% 82% 82% 89% 71% 86%

Importance of SDGs

(2 of 2)

Page 5: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

5Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Base: 19,517 online adults aged 16-74 across 28 countries

Globally the top-ranking SDGs in perceived importance are:

1. Zero Hunger (Goal 2): ranks #1 in 7 countries (Belgium, Chile, Hungary, Italy,

Mexico, Russia and South Africa), but second to last (#15) in India

2. Clean Water and Sanitation (Goal 6): ranks #1 in 3 countries (Argentina,

France, Turkey) and in the top 3 of 12 other countries

3. Good Health and Well-being (Goal 3): in the top 3 of 11 countries, including

#1 in Australia, Japan, the Netherlands and the United States

4. Affordable and Clean Energy (Goal 7): in the top 3 of 11 countries, including

#1 in Canada, China, Great Britain and Poland

5. Life Below Water (Goal 14): #1 in Germany, Spain and Peru

6. Life on Land (Goal 15): #1 in South Korea and in the top 3 of Brazil, Chile,

China, India, Malaysia and Peru

7. Quality Education (Goal 4): #1 in Brazil, Malaysia, and Singapore, but last

(#16) in Peru and third to last (#14) in Poland and China

8. Decent Work and Economic Growth (Goal 8): #2 in Spain, South Korea,

Mexico and South Africa

Importance

of SDGs:

Ranking

(1 of 2)

TOP 2 BOX RANKING

Tota

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Can

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Swed

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End hunger, achieve food security and improved nutrition, and promote sustainable agriculture 1 5 2 1 7 3 1 9 4 4 7 2 1 15 1 2 6 1 6 5 7 5 1 7 2 3 2 2 1

Ensure availability and sustainable management of water and sanitation for all

2 1 3 3 3 2 3 2 7 5 1 3 8 5 11 4 3 5 11 6 5 3 3 9 8 2 1 3 6

Ensure healthy lives and promote well-being for all at all ages 3 2 1 4 8 8 9 5 2 6 6 6 2 9 10 1 11 6 8 1 8 9 2 3 3 10 3 1 5

Ensure access to affordable, reliable, sustainable and modern energy for all

4 10 9 5 11 1 5 1 3 13 8 1 3 13 2 3 10 11 7 2 2 1 10 10 11 4 9 5 3

Conserve and sustainably use the oceans, seas and marine resources for sustainable development 5 13 6 2 5 9 4 4 1 1 3 4 7 8 4 9 4 10 10 4 1 7 13 8 5 5 14 7 9

Protect, restore and promote sustainable use of terrestrial ecosystems, sustainably manage forests, combat desertification, and

halt and reverse land degradation and halt biodiversity loss6 11 10 7 2 7 2 3 6 11 4 5 5 3 7 5 1 4 3 11 3 6 6 13 4 12 12 9 12

Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all 7 3 5 9 1 5 11 14 10 8 2 10 10 7 6 8 13 7 1 3 16 14 12 6 10 1 8 6 4

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all 8 7 4 6 10 10 7 13 9 2 12 9 13 4 14 13 2 2 13 8 6 4 9 11 6 7 11 4 2

Page 6: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

6Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Base: 19,517 online adults aged 16-74 across 28 countries

Tota

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Ind

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Per

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Swed

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Turk

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Un

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Sta

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End poverty in all its forms everywhere 9 6 7 8 6 4 6 15 8 3 11 7 11 6 8 7 15 3 2 7 9 12 4 2 12 9 13 12 8

Make cities and human settlements inclusive, safe, resilient, and sustainable

10 12 8 16 13 6 10 8 14 9 9 8 15 11 5 11 12 12 4 10 15 11 5 4 9 6 15 8 7

Take urgent action to combat climate change and its impacts by regulating emissions and promoting developments in renewable

energy

11 14 13 12 12 14 12 11 12 10 5 11 6 14 12 6 5 8 12 9 4 2 11 14 15 8 16 15 10

Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective,

accountable and inclusive institutions at all levels12 4 11 13 9 15 8 7 5 7 15 12 9 12 15 14 14 14 5 12 13 10 15 12 7 11 10 11 11

Ensure sustainable consumption and production patterns 13 8 14 10 14 13 13 6 11 12 10 14 12 1 9 12 7 9 15 13 10 8 8 5 13 14 5 13 15

Build resilient infrastructure, promote inclusive and sustainable industrialization, and foster innovation 14 9 15 15 15 11 15 10 13 15 16 13 14 10 13 10 9 16 9 14 14 13 7 1 14 13 7 10 14

Reduce income inequality within and among countries 15 15 16 14 4 16 14 12 16 16 14 16 4 16 3 15 8 13 14 15 11 15 14 16 16 15 4 16 16

Achieve gender equality and empower all women and girls 16 16 12 11 16 12 16 16 15 14 13 15 16 2 16 16 16 15 16 16 12 16 16 15 1 16 6 14 13

Each one of the SDGs that is in the bottom half globally is prioritized in one or

several of the 28 countries surveyed:

9. No Poverty (Goal 1): in the top 3 of Malaysia, Saudi Arabia, Spain and Mexico

10. Sustainable Cities and Communities (Goal 11): in the top 5 of Saudi Arabia,

Italy and Russia

11. Climate Action (Goal 13): in the top 5 of Poland, Peru, France and South

Korea

12. Peace, Justice and Strong Institutions (Goal 16): in the top 5 of Argentina,

Germany and Malaysia

13. Responsible Consumption and Production (Goal 12): #1 in India and in the

top 5 of Turkey and Saudi Arabia

14. Industry, Innovation and Infrastructure (Goal 9): #1 in Saudi Arabia

15. Reduced Inequality (Goal 10): in the top 5 of Italy, Brazil, Hungary and

Turkey

16. Gender Equality (Goal 5): #1 in Sweden and #2 in India

Importance

of SDGs:

Ranking

(2 of 2)

Page 7: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

7Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

End poverty in all its forms

everywhere

21%

41%

26%

41%

44%

26%

45%

53%

45%

66%

67%

45%

51%

52%

54%

50%

48%

56%

57%

61%

48%

48%

72%

69%

69%

72%

64%

68%

52%

34%

27%

48%

33%

31%

48%

32%

26%

34%

14%

14%

37%

31%

30%

28%

33%

36%

29%

29%

26%

40%

40%

16%

20%

21%

17%

26%

25%

29%

12%

13%

20%

8%

10%

18%

11%

13%

8%

9%

13%

8%

9%

8%

7%

7%

7%

4%

7%

5%

8%

7%

4%

6%

6%

6%

8%

2%

9%

3%

7%

3%

3%

4%

4%

3%

2%

3%

2%

2%

4%

3%

3%

3%

2%

5%

2%

2%

2%

1%

2%

2%

2%

2%

1%

2%

3%

3%

30%

12%

4%

15%

11%

4%

9%

6%

10%

9%

4%

7%

7%

7%

9%

8%

5%

9%

4%

6%

3%

3%

6%

3%

3%

3%

1%

2%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

South Korea

France

United States

China

Netherlands

Poland

Germany

Brazil

Turkey

Belgium

Italy

Australia

Great Britain

Canada

Saudi Arabia

Hungary

India

Spain

Singapore

Malaysia

Argentina

Russia

Chile

South Africa

Peru

Mexico

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

82%

93%

90%

90%

89%

89%

88%

88%

87%

87%

87%

85%

84%

83%

82%

82%

82%

82%

82%

79%

79%

78%

77%

75%

75%

74%

74%

68%

55%

GOAL 1: No Poverty

Page 8: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

8Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

End hunger, achieve food security

and improved nutrition, and

promote sustainable agriculture

25%

50%

47%

34%

32%

47%

69%

42%

57%

57%

59%

53%

56%

56%

53%

56%

58%

63%

54%

72%

53%

76%

74%

72%

77%

74%

75%

72%

58%

34%

28%

32%

44%

47%

32%

10%

39%

25%

26%

25%

31%

28%

28%

32%

29%

28%

23%

33%

17%

37%

15%

18%

20%

16%

19%

18%

22%

27%

9%

11%

6%

18%

14%

10%

10%

9%

7%

6%

9%

5%

5%

6%

9%

6%

7%

7%

5%

6%

6%

5%

6%

3%

5%

2%

4%

4%

7%

2%

4%

2%

3%

3%

2%

3%

4%

3%

2%

2%

4%

3%

2%

3%

2%

2%

1%

1%

1%

1%

1%

1%

2%

1%

1%

0%

0%

2%

30%

8%

14%

1%

4%

10%

8%

6%

9%

9%

5%

7%

8%

9%

3%

7%

5%

6%

7%

5%

3%

2%

2%

3%

1%

4%

3%

2%

6%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

France

China

South Korea

Netherlands

Brazil

Saudi Arabia

Germany

Canada

India

United States

Poland

Great Britain

Malaysia

Australia

Belgium

Spain

Italy

Argentina

Singapore

Russia

Peru

Chile

Turkey

Hungary

South Africa

Mexico

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

85%

94%

93%

93%

93%

92%

92%

91%

90%

88%

87%

86%

86%

85%

85%

84%

84%

84%

84%

84%

81%

81%

79%

79%

79%

78%

78%

78%

59%

GOAL 2: Zero Hunger

Page 9: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

9Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Ensure healthy lives and promote

well-being for all at all ages

23%

43%

36%

41%

65%

36%

51%

49%

47%

44%

50%

48%

48%

52%

49%

51%

57%

51%

61%

47%

67%

69%

72%

71%

68%

70%

67%

65%

54%

37%

34%

41%

37%

14%

45%

30%

33%

36%

39%

33%

35%

35%

32%

36%

33%

28%

34%

25%

40%

22%

20%

18%

21%

23%

22%

25%

27%

30%

9%

11%

16%

5%

6%

17%

6%

10%

7%

9%

7%

9%

11%

7%

8%

6%

8%

5%

8%

8%

4%

5%

2%

4%

5%

4%

5%

4%

7%

4%

5%

3%

2%

2%

1%

1%

2%

1%

3%

1%

3%

2%

1%

2%

2%

1%

3%

3%

3%

1%

2%

1%

5%

1%

1%

2%

1%

2%

28%

7%

4%

14%

13%

1%

11%

7%

10%

6%

10%

5%

4%

8%

5%

7%

6%

7%

3%

3%

7%

3%

6%

1%

2%

4%

2%

3%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

South Korea

France

Brazil

China

Canada

Italy

Great Britain

Poland

Germany

Saudi Arabia

Malaysia

Netherlands

Belgium

United States

Spain

Australia

India

Singapore

Chile

Argentina

Hungary

Turkey

Mexico

Russia

Peru

South Africa

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

84%

92%

91%

91%

91%

91%

90%

89%

89%

87%

86%

85%

85%

85%

85%

84%

83%

83%

83%

83%

82%

82%

81%

81%

79%

79%

77%

77%

59%

GOAL 3: Good Health and Well-being

Page 10: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

10Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Ensure inclusive and equitable

quality education and promote

lifelong learning opportunities

for all

18%

42%

34%

26%

39%

46%

41%

44%

42%

46%

39%

50%

49%

46%

48%

57%

72%

58%

56%

64%

59%

68%

66%

64%

52%

68%

47%

67%

50%

36%

31%

41%

50%

36%

30%

37%

37%

39%

35%

43%

32%

34%

37%

35%

26%

13%

27%

31%

22%

28%

20%

22%

25%

39%

23%

46%

26%

32%

11%

15%

12%

17%

20%

8%

6%

8%

10%

9%

7%

9%

8%

7%

6%

8%

7%

6%

7%

7%

5%

5%

9%

7%

4%

5%

5%

5%

8%

2%

2%

2%

3%

4%

2%

5%

2%

3%

5%

1%

3%

2%

2%

2%

2%

3%

2%

2%

2%

2%

2%

2%

0%

2%

1%

1%

0%

2%

33%

10%

11%

5%

1%

14%

11%

10%

6%

5%

11%

7%

7%

9%

9%

7%

6%

8%

4%

4%

7%

6%

2%

4%

4%

3%

2%

2%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

Poland

South Korea

China

Germany

United States

Great Britain

Netherlands

Saudi Arabia

France

Belgium

Italy

Australia

Canada

Russia

Brazil

Spain

India

Peru

Hungary

Chile

Turkey

Argentina

Malaysia

Mexico

Singapore

South Africa

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

82%

93%

92%

91%

90%

89%

88%

87%

87%

87%

87%

85%

84%

83%

83%

83%

82%

82%

81%

81%

81%

80%

78%

77%

76%

75%

75%

73%

54%

GOAL 4: Quality Education

Page 11: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

11Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Achieve gender equality and

empower all women and girls

10%

26%

25%

21%

40%

37%

38%

35%

40%

29%

37%

43%

36%

50%

41%

42%

43%

44%

49%

56%

53%

38%

51%

51%

55%

52%

59%

58%

41%

34%

29%

41%

45%

27%

31%

31%

35%

31%

42%

34%

29%

35%

25%

35%

35%

35%

34%

31%

24%

28%

44%

31%

31%

32%

36%

30%

31%

33%

19%

26%

22%

25%

18%

17%

17%

13%

17%

23%

12%

10%

11%

11%

11%

9%

14%

9%

11%

11%

9%

16%

10%

12%

7%

9%

8%

8%

14%

5%

11%

5%

5%

7%

6%

5%

11%

4%

3%

5%

8%

5%

5%

3%

5%

3%

5%

4%

6%

4%

1%

4%

1%

5%

1%

2%

2%

5%

32%

8%

7%

5%

9%

10%

10%

6%

8%

3%

12%

10%

12%

10%

10%

8%

5%

8%

5%

3%

7%

2%

4%

5%

2%

2%

2%

1%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Russia

Malaysia

South Korea

Argentina

Netherlands

Germany

Saudi Arabia

Poland

China

Italy

United States

France

Brazil

Great Britain

Australia

Belgium

Canada

Hungary

Chile

Spain

Singapore

Sweden

Mexico

South Africa

Peru

India

Turkey

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

74%

89%

88%

88%

86%

82%

82%

82%

80%

80%

80%

78%

78%

77%

76%

74%

71%

71%

71%

70%

70%

70%

69%

68%

66%

66%

66%

55%

44%

GOAL 5: Gender Equality

Page 12: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

12Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Ensure availability and

sustainable management of

water and sanitation for all

30%

58%

56%

51%

53%

57%

63%

42%

50%

44%

55%

43%

58%

57%

60%

54%

58%

63%

58%

73%

68%

50%

72%

78%

79%

77%

70%

76%

59%

28%

16%

22%

28%

27%

24%

18%

40%

33%

38%

27%

41%

26%

27%

24%

31%

27%

23%

30%

15%

21%

40%

19%

13%

13%

15%

23%

17%

25%

12%

7%

11%

11%

9%

9%

8%

10%

3%

12%

4%

13%

5%

4%

5%

7%

8%

7%

7%

3%

5%

6%

5%

2%

4%

4%

5%

3%

7%

2%

9%

1%

2%

3%

3%

2%

1%

3%

2%

3%

3%

1%

2%

1%

3%

1%

1%

2%

1%

1%

1%

0%

1%

1%

1%

1%

3%

2%

29%

11%

9%

8%

7%

8%

10%

8%

12%

5%

11%

2%

10%

10%

10%

6%

6%

6%

4%

9%

5%

4%

3%

5%

3%

4%

2%

1%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

Germany

Netherlands

Saudi Arabia

Italy

Brazil

Malaysia

France

South Korea

United States

China

Great Britain

Australia

Canada

Belgium

Spain

Poland

India

Hungary

Russia

Singapore

Mexico

Chile

Argentina

South Africa

Peru

Turkey

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

84%

93%

92%

92%

92%

92%

92%

90%

89%

88%

87%

87%

86%

85%

84%

84%

84%

83%

83%

82%

82%

81%

81%

81%

80%

79%

79%

74%

57%

GOAL 6: Clean Water and Sanitation

Page 13: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

13Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Ensure access to affordable,

reliable, sustainable and modern

energy for all

16%

38%

32%

59%

39%

40%

48%

45%

52%

47%

38%

34%

37%

55%

45%

44%

44%

47%

63%

48%

62%

49%

65%

42%

64%

58%

63%

64%

48%

42%

35%

45%

19%

40%

39%

32%

35%

29%

34%

43%

49%

47%

29%

39%

41%

40%

39%

23%

39%

25%

39%

24%

48%

25%

33%

30%

29%

36%

10%

11%

16%

10%

7%

10%

7%

9%

8%

9%

8%

11%

13%

8%

10%

9%

5%

8%

5%

4%

10%

5%

5%

6%

6%

2%

4%

4%

8%

2%

4%

3%

3%

2%

2%

3%

2%

2%

1%

3%

2%

2%

3%

2%

1%

2%

2%

3%

1%

1%

1%

2%

3%

0%

2%

0%

0%

2%

31%

13%

4%

9%

13%

10%

10%

9%

9%

9%

8%

3%

1%

5%

4%

5%

9%

4%

6%

8%

2%

6%

3%

2%

4%

6%

4%

2%

7%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

South Korea

Brazil

France

Saudi Arabia

United States

Spain

Australia

Germany

Netherlands

Malaysia

China

Russia

India

Belgium

Great Britain

Italy

Argentina

Canada

Turkey

Poland

Mexico

Singapore

Chile

Hungary

South Africa

Peru

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

83%

94%

93%

90%

90%

89%

89%

89%

87%

87%

86%

86%

85%

85%

84%

84%

84%

83%

82%

81%

81%

81%

81%

79%

78%

78%

77%

73%

58%

GOAL 7: Affordable and Clean Energy

Page 14: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

14Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Promote sustained, inclusive and

sustainable economic growth,

full and productive employment

and decent work for all

16%

28%

43%

23%

37%

31%

65%

44%

41%

40%

49%

46%

42%

41%

43%

54%

43%

49%

56%

72%

56%

65%

55%

40%

62%

65%

72%

72%

48%

35%

46%

33%

53%

40%

46%

14%

35%

39%

40%

31%

35%

40%

42%

41%

30%

41%

35%

29%

14%

31%

23%

32%

48%

28%

28%

21%

22%

34%

11%

10%

7%

12%

8%

18%

12%

11%

8%

10%

9%

8%

7%

10%

7%

5%

9%

9%

3%

13%

5%

6%

5%

8%

4%

4%

5%

2%

8%

3%

3%

7%

3%

3%

4%

2%

3%

2%

4%

2%

3%

1%

3%

1%

1%

2%

1%

3%

2%

3%

3%

3%

0%

2%

1%

0%

0%

2%

35%

13%

10%

9%

13%

1%

8%

7%

11%

6%

9%

9%

10%

4%

9%

10%

6%

5%

9%

0%

5%

4%

5%

5%

5%

3%

3%

4%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

France

Sweden

Netherlands

Germany

China

Brazil

Saudi Arabia

Canada

Malaysia

Italy

United States

Great Britain

South Korea

Australia

Hungary

Belgium

Poland

Russia

Turkey

Spain

Argentina

India

Singapore

Chile

Peru

South Africa

Mexico

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

82%

94%

93%

92%

89%

88%

87%

87%

87%

86%

85%

85%

84%

84%

83%

83%

82%

81%

80%

80%

80%

79%

78%

77%

77%

76%

76%

73%

50%

GOAL 8: Decent Work and Economic Growth

Page 15: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

15Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Build resilient infrastructure,

promote inclusive and

sustainable industrialization,

and foster innovation

12%

30%

19%

24%

27%

23%

36%

37%

54%

29%

26%

32%

35%

33%

40%

35%

53%

40%

41%

47%

34%

45%

47%

51%

51%

56%

46%

69%

38%

40%

35%

48%

47%

46%

51%

40%

40%

23%

49%

51%

46%

43%

46%

40%

46%

28%

42%

41%

36%

50%

39%

39%

35%

36%

30%

41%

19%

40%

14%

16%

16%

18%

14%

17%

11%

8%

9%

14%

17%

11%

18%

9%

8%

9%

13%

13%

10%

7%

11%

7%

9%

9%

5%

7%

7%

4%

11%

1%

6%

3%

1%

1%

2%

2%

4%

3%

4%

0%

1%

2%

2%

4%

3%

2%

2%

3%

1%

2%

5%

2%

1%

2%

1%

3%

8%

3%

34%

13%

14%

10%

13%

8%

11%

12%

11%

5%

6%

10%

2%

10%

8%

8%

4%

3%

5%

9%

4%

4%

3%

4%

7%

5%

2%

0%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

France

Netherlands

Germany

Belgium

Australia

United States

Brazil

Poland

South Korea

Great Britain

China

Canada

Italy

Spain

Chile

Mexico

Malaysia

Hungary

Singapore

Saudi Arabia

India

South Africa

Argentina

Russia

Peru

Turkey

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

78%

88%

87%

87%

86%

86%

86%

84%

84%

83%

82%

82%

81%

80%

80%

79%

78%

78%

78%

77%

77%

76%

76%

73%

72%

71%

67%

65%

52%

GOAL 9: Industry, Innovation and Infrastructure

Page 16: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

16Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Reduce income inequality within

and among countries

12%

30%

36%

31%

37%

33%

30%

30%

38%

32%

39%

33%

32%

30%

47%

48%

52%

39%

46%

49%

64%

40%

60%

44%

64%

58%

63%

66%

42%

33%

34%

31%

37%

31%

36%

39%

41%

35%

41%

35%

41%

45%

48%

33%

32%

28%

41%

34%

32%

17%

42%

22%

41%

24%

31%

27%

24%

34%

18%

18%

13%

17%

15%

15%

14%

19%

14%

14%

8%

15%

19%

14%

9%

12%

13%

13%

14%

13%

8%

12%

11%

8%

8%

9%

5%

5%

13%

3%

6%

8%

5%

8%

3%

3%

3%

4%

2%

6%

4%

2%

4%

3%

3%

3%

2%

2%

4%

3%

3%

2%

1%

1%

2%

2%

1%

3%

34%

12%

11%

11%

9%

14%

13%

7%

10%

10%

13%

7%

2%

5%

8%

6%

5%

6%

4%

3%

9%

4%

4%

6%

2%

1%

3%

4%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

United States

Germany

Saudi Arabia

Great Britain

France

Netherlands

Australia

Poland

Canada

Belgium

China

South Korea

Spain

Argentina

Russia

Malaysia

India

South Africa

Brazil

Singapore

Chile

Italy

Mexico

Peru

Hungary

Turkey

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

76%

90%

90%

89%

88%

85%

82%

82%

81%

80%

80%

80%

80%

80%

79%

78%

77%

75%

74%

73%

72%

70%

70%

69%

68%

68%

67%

64%

45%

GOAL 10: Reduced Inequality

Page 17: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

17Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Make cities and human

settlements inclusive, safe,

resilient, and sustainable

14%

29%

29%

38%

32%

26%

26%

52%

48%

42%

41%

55%

40%

50%

47%

45%

44%

49%

47%

51%

43%

54%

53%

58%

46%

62%

62%

62%

44%

37%

43%

43%

36%

43%

49%

52%

25%

29%

37%

39%

26%

41%

32%

35%

36%

38%

34%

38%

34%

42%

31%

34%

30%

43%

27%

27%

29%

36%

14%

16%

16%

15%

11%

8%

16%

12%

6%

19%

10%

14%

10%

6%

8%

6%

7%

9%

8%

8%

8%

11%

9%

7%

8%

4%

4%

5%

10%

2%

3%

2%

3%

3%

3%

2%

2%

4%

2%

3%

4%

3%

3%

1%

2%

2%

2%

2%

2%

2%

1%

3%

2%

1%

0%

2%

1%

2%

33%

10%

9%

9%

11%

13%

5%

9%

13%

1%

7%

2%

6%

10%

10%

10%

9%

6%

6%

6%

5%

3%

1%

3%

2%

7%

5%

3%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Germany

Belgium

Sweden

Netherlands

France

South Korea

Brazil

United States

China

Poland

Turkey

Saudi Arabia

Hungary

Australia

Great Britain

Canada

Italy

Spain

Argentina

Malaysia

India

Peru

Chile

Singapore

Russia

Mexico

South Africa

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

81%

91%

89%

89%

88%

88%

87%

86%

85%

85%

85%

83%

82%

82%

81%

81%

81%

80%

80%

78%

78%

77%

77%

75%

75%

73%

73%

72%

51%

GOAL 11: Sustainable Cities and Communities

Page 18: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

18Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Ensure sustainable consumption

and production patterns

14%

33%

32%

40%

32%

28%

40%

40%

41%

59%

22%

40%

32%

41%

38%

43%

38%

35%

42%

50%

51%

51%

57%

51%

46%

45%

53%

58%

41%

37%

34%

39%

34%

43%

47%

35%

36%

36%

19%

56%

38%

47%

40%

43%

39%

45%

48%

41%

34%

34%

33%

28%

35%

42%

45%

36%

31%

38%

11%

17%

14%

9%

9%

16%

12%

9%

10%

12%

14%

9%

17%

10%

12%

10%

11%

9%

10%

11%

10%

7%

8%

8%

5%

9%

6%

6%

10%

3%

4%

5%

4%

2%

2%

1%

3%

2%

2%

2%

2%

2%

2%

0%

2%

3%

2%

2%

1%

1%

2%

2%

3%

2%

1%

1%

4%

2%

35%

13%

9%

14%

15%

8%

12%

12%

11%

9%

7%

11%

2%

7%

6%

6%

4%

7%

6%

4%

6%

7%

5%

3%

5%

1%

3%

1%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

Netherlands

United States

France

Malaysia

Germany

Australia

Great Britain

Brazil

South Korea

Canada

China

Saudi Arabia

Belgium

Italy

Singapore

Poland

Spain

Chile

South Africa

Hungary

Russia

Argentina

India

Peru

Mexico

Turkey

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

79%

89%

89%

89%

88%

86%

85%

84%

84%

83%

83%

83%

82%

82%

81%

81%

79%

78%

78%

77%

76%

76%

75%

75%

74%

74%

72%

67%

51%

GOAL 12: Responsible Consumption and Production

Page 19: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

19Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Take urgent action to combat

climate change and its impacts

by regulating emissions and

promoting developments in

renewable energy

20%

43%

43%

52%

38%

46%

43%

48%

49%

56%

31%

62%

54%

49%

40%

43%

50%

55%

64%

55%

58%

72%

53%

46%

69%

57%

71%

72%

51%

36%

22%

27%

21%

37%

30%

33%

28%

28%

22%

47%

17%

25%

30%

39%

37%

31%

28%

20%

29%

26%

14%

34%

42%

19%

31%

20%

21%

28%

9%

19%

12%

12%

17%

9%

12%

14%

11%

12%

17%

10%

9%

7%

15%

12%

10%

7%

7%

9%

9%

7%

6%

9%

4%

8%

5%

5%

10%

3%

6%

8%

4%

4%

6%

6%

3%

4%

3%

2%

10%

3%

2%

2%

2%

1%

2%

1%

2%

1%

1%

1%

1%

2%

0%

2%

1%

3%

33%

10%

10%

11%

5%

9%

7%

6%

9%

7%

3%

2%

10%

12%

4%

7%

9%

8%

9%

6%

6%

5%

6%

2%

6%

3%

3%

2%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

United States

Germany

Saudi Arabia

Australia

Netherlands

Belgium

Canada

Brazil

China

Turkey

Great Britain

France

South Korea

Malaysia

Italy

Spain

Argentina

Russia

India

Chile

Poland

Singapore

Hungary

South Africa

Mexico

Peru

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

80%

93%

91%

89%

88%

88%

87%

87%

84%

83%

83%

83%

80%

80%

79%

79%

79%

78%

78%

78%

77%

76%

76%

76%

75%

73%

70%

65%

55%

GOAL 13: Climate Action

Page 20: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

20Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Conserve and sustainably use the

oceans, seas and marine

resources for sustainable

development

17%

56%

47%

60%

44%

30%

58%

44%

56%

55%

37%

40%

61%

54%

58%

54%

60%

60%

66%

53%

53%

61%

71%

45%

66%

69%

75%

78%

54%

36%

20%

31%

20%

35%

50%

23%

37%

25%

27%

44%

42%

21%

28%

25%

29%

24%

24%

18%

32%

33%

26%

17%

44%

23%

20%

16%

16%

28%

12%

12%

6%

8%

9%

13%

12%

12%

5%

6%

15%

9%

9%

7%

7%

4%

7%

9%

6%

9%

7%

4%

4%

8%

4%

6%

3%

3%

8%

2%

4%

3%

2%

2%

1%

5%

2%

3%

2%

3%

3%

1%

1%

3%

2%

2%

1%

2%

2%

2%

1%

2%

2%

1%

0%

3%

2%

2%

34%

9%

13%

11%

10%

5%

3%

6%

11%

11%

1%

6%

8%

10%

7%

11%

8%

6%

8%

4%

5%

8%

6%

2%

6%

5%

4%

2%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Sweden

United States

Brazil

Netherlands

South Korea

Turkey

Saudi Arabia

France

Canada

China

Malaysia

Russia

Australia

Poland

Great Britain

Germany

Italy

Argentina

Belgium

India

Spain

Hungary

Singapore

South Africa

Mexico

Chile

Peru

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

83%

94%

90%

89%

89%

88%

88%

87%

86%

85%

85%

84%

83%

83%

83%

82%

82%

82%

82%

81%

81%

81%

81%

80%

79%

79%

78%

76%

52%

GOAL 14: Life Below Water

Page 21: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

21Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Protect, restore and promote

sustainable use of terrestrial

ecosystems, sustainably manage

forests, combat desertification,

and halt and reverse land

degradation and halt biodiversity

loss

19%

47%

52%

44%

46%

49%

49%

50%

63%

51%

45%

56%

56%

49%

52%

48%

38%

57%

45%

64%

49%

65%

61%

64%

71%

71%

74%

67%

54%

39%

26%

25%

33%

32%

31%

31%

30%

18%

31%

37%

26%

27%

34%

31%

35%

45%

27%

39%

22%

37%

22%

26%

23%

18%

21%

19%

27%

29%

10%

13%

8%

7%

10%

7%

6%

9%

7%

5%

15%

9%

9%

7%

7%

8%

10%

13%

11%

5%

7%

9%

7%

5%

4%

3%

4%

5%

8%

2%

2%

3%

5%

5%

3%

2%

3%

2%

1%

2%

2%

2%

4%

1%

4%

1%

2%

1%

3%

2%

2%

2%

1%

1%

2%

0%

0%

2%

31%

12%

12%

12%

7%

10%

13%

9%

10%

12%

1%

7%

6%

7%

9%

5%

5%

2%

4%

8%

5%

4%

5%

6%

5%

3%

3%

1%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

Netherlands

Sweden

United States

Saudi Arabia

Australia

France

Germany

Brazil

Canada

China

Italy

Spain

Belgium

Great Britain

Poland

South Korea

Turkey

Singapore

Argentina

Malaysia

South Africa

India

Russia

Hungary

Chile

Mexico

Peru

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

83%

93%

93%

92%

90%

87%

87%

86%

86%

85%

85%

84%

84%

83%

83%

83%

83%

82%

82%

82%

81%

80%

80%

79%

78%

77%

76%

73%

57%

GOAL 15: Life on Land

Page 22: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

22Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public |

Q2. In 2015, world leaders agreed

to 17 goals for a better world by

2030. These goals called have the

power to end poverty, fight

inequality and stop climate

change. They are referred to as

the United Nations' Sustainable

Development Goals (SDGs). They

require the partnership of

governments, private sector, civil

society and citizens to make sure

we leave a better planet for

future generations. Below are

some of these 17 goals. How

important is each one of them to

you?

Promote peaceful and inclusive

societies for sustainable

development, provide access to

justice for all and build effective,

accountable and inclusive

institutions at all levels

10%

29%

34%

43%

24%

35%

43%

44%

40%

41%

43%

42%

45%

54%

35%

53%

45%

49%

49%

55%

48%

67%

42%

56%

56%

64%

54%

59%

45%

39%

40%

39%

31%

50%

40%

32%

32%

36%

35%

35%

37%

34%

25%

44%

28%

36%

35%

36%

30%

38%

19%

44%

32%

31%

24%

35%

30%

35%

12%

11%

13%

8%

18%

15%

8%

8%

10%

11%

9%

10%

12%

7%

17%

8%

11%

8%

10%

8%

9%

5%

9%

7%

9%

7%

6%

6%

10%

2%

3%

4%

6%

2%

4%

4%

5%

4%

4%

2%

2%

3%

3%

1%

2%

1%

1%

1%

2%

1%

9%

2%

1%

2%

2%

1%

2%

3%

37%

17%

11%

12%

5%

6%

13%

11%

10%

8%

11%

10%

7%

11%

3%

10%

7%

7%

5%

5%

4%

1%

3%

5%

2%

4%

5%

4%

8%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Japan

France

Netherlands

Sweden

South Korea

Belgium

United States

Canada

Russia

Italy

Australia

Great Britain

Saudi Arabia

Brazil

China

Germany

Poland

India

Spain

Mexico

Malaysia

Turkey

Singapore

Hungary

Peru

South Africa

Argentina

Chile

Total

Very important Somewhat important Not very important Not at all important Not sure

Global Average

Base: 19,517 online adults aged 16-74 across 28 countries

Total important

79%

89%

88%

88%

87%

87%

87%

86%

85%

85%

85%

84%

81%

81%

79%

79%

79%

79%

78%

77%

77%

76%

76%

75%

75%

74%

72%

69%

49%

GOAL 16: Peace and Justice Strong Institutions

Page 23: United Nations Sustainable Development Goals · India (89%) along with Brazil, Malaysia and Sweden (87% in all three). However, it is the case of about half of all adults in Japan

www.ipsos.com

Familiarity with and Perceived Importance of UN SDGs among the Global Public August 2019 | Version 1 | Public | 23

• These are the results of a survey conducted by Ipsos for the

World Economic Forum.

• Ipsos interviewed a total of 19,517 adults aged 18-74 in the

United States, Canada, Malaysia, South Africa, and Turkey,

21-74 in Singapore, and 16-74 in 22 other countries on its

Global Advisor online survey platform between July 26 and

August 9, 2019.

• The sample consists of approximately 1,000 individuals in

each of Australia, Brazil, Canada, China (mainland), France,

Germany, Italy, Japan, Spain, Great Britain and the U.S., and

500 individuals in each of Argentina, Belgium, Chile,

Hungary, India, Malaysia, Mexico, the Netherlands, Peru

Poland, Russia, Saudi Arabia, Singapore, South Africa, South

Korea, Sweden and Turkey.

• The samples in Argentina, Australia, Belgium, Canada,

France, Germany, Great Britain, Hungary, Italy, Japan, the

Netherlands, Poland, Singapore, South Korea, Spain,

Sweden, and the U.S. can be taken as representative of these

countries’ general adult population under the age of 75.

• The samples in Brazil, Chile, China (mainland), India,

Malaysia, Mexico, Peru, Russia, Saudi Arabia, South Africa

and Turkey are more urban, more educated, and/or more

affluent than the general population. The survey results for

these countries should be viewed as reflecting the views of

the more “connected” segment of these population.

• The data is weighted so that each country’s sample

composition best reflects the demographic profile of the

adult population according to the most recent census data.

• Where results do not sum to 100 or the ‘difference’ appears

to be+-1 more/less than the actual, this may be due to

rounding, multiple responses or the exclusion of don't

knows or not stated responses.

• The precision of Ipsos online polls are calculated using a

credibility interval with a poll of 1,000 accurate to +/- 3.5

percentage points and of 500 accurate to +/- 4.8 percentage

points. For more information on the Ipsos use of credibility

intervals, please visit the Ipsos website.