United Airlines' inflight magazine HEMISPHERES

Let’s Fly Together

Media Kit 2011

Connecting Companies with Travelers

mission

United Hemispheres onboard magazine symbolizes the lifestyle of both the business and leisure traveler of the world’s leading airline. Hemispheres is smart, urbane, elegant, and its goal is to impart a simple message to its readers: The world is bigger than you thought, but Hemispheres can bring it to you. With its sophisticated mix of news, technology, fashion, business, lifestyle and in-depth features—all executed by the best writers, photographers and designers in the business—Hemispheres offers an escape from the everyday that builds upon the best elements of the in-flight experience: the feeling of freedom, motion and liberation.

The World’s leading airline

United Continental Holdings, Inc. is the holding company for both United airlines and Continental airlines. Together with United Express, Continental Express and Continental Connection, these airlines operate approximately 5,800 flights a day to 371 airports throughout the americas, Europe, Asia and Africa from their hubs in Chicago, Cleveland, Denver, Guam, Houston, Los Angeles, New York/Newark Liberty, San Francisco, Tokyo and Washington, D.C. United and Continental are members of Star Alliance, which offers more than 21,200 daily flights to 1,172 airports in 181 countries worldwide through its 28 member airlines.

hemispheres monthly circulation - 685,000reaching over 12 million monthly passengers

Timelysophisticatedinspiring

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worldly The New Yorker of the Sky

demograPhiCsUnited Airlines, The World’s Leading Airline, is the top of mind air carrier for senior level executives and business professionals. Hemispheres speaks the business language and connects to millions of affluent and powerful travelers each month.

median age

44 Years

median Value of home

$324,112

monthly Passengers

12+ Million

readershipmale Female

59% 41%

median household income (hhi)

$110,228

median Personal income (iei)

$66,538

married

59.80%

educationassociate’s: 7.65%Bachelor’s: 34.84%Post-graduate: 23.5%

influentialThe New Yorker of the Sky


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Business Influence Hemispheres% Index

President/Vice President 6.98% 662

Top Management 11.07% 269

Owner/Partner 9.37% 150

CEO/CFO 1.29% 403

Lifestyle Hemispheres% Index

Spends $2,000+/mo on credit card 8.28% 257

Spends $2,000+/mo on debit card 3.64% 243

Purchased/Leased New Vehicle in past 12 months

26.45% 105

Spent $50,000+ on vehicle 5.50% 275

Domestic Travel Hemispheres% Index

7+ Nights Away 29.51% 163

9+ Round Trip This Year 7.59% 311

Spent $2,000-$5,000 on Trip 14.09% 171

Foreign Travel Hemispheres% Index

8-14 Nights Away 28.89% 287

15-29 Nights Away 10.75% 304

30+ Nights Away 4.57% 200

Visited Europe This Year 23.49% 313

Visited Asia This Year 10.62% 369

Flew 1st Class or Business Class 15.17 419

Spent $3,000-$6,000 on trip 14.26% 314

Stayed in Luxury/1st Class Hotels 5.12% 415

Source MRI 2010 Doublebase

facebook.com/UnitedHemispheresView the digital edition of United Hemispheres magazine online at www.hemispheresmagazine.com

ediTorial exCellenCeInk is the world’s leading publisher of onboard magazines, catalogs and IFE guides for more airlines than any other publisher in the world. Since being appointed the new publisher of United Airlines Hemispheres in March 2009, Ink has taken the magazine to new levels both creatively and commercially. Ink’s editorial and design team continues to impress readers every month with a magazine that is open-minded, whimsical and free-wheeling. Readers receive a simple message: The world is bigger than you thought. It’s more fascinating. More exciting. And yes, we can take you there!

United Hemispheres seeks to tap into the traveler in each of us, to heighten our need for adventure, possibility and new horizons.

No other airline magazine can boast such a heavyweight editorial & design team, and this is clear from the minute you open the magazine. miKe gUY, ediTor in ChieF Mike is a writer and former editor at Rolling Stone and Details, and contributes to Men’s Journal, Playboy and The New York Times Magazine. His writing appears in The Best American Sports Writing 2009 anthology. Joe Keohane, exeCUTiVe ediTor Before coming to Hemispheres, Joe worked as a writer-at-large and city columnist for Boston magazine. His stories, on everything from politics to business to the arts, have appeared in Slate.com, New York Magazine, Conde Nast Portfolio, The Boston Globe, The New York Times, The Washington Post, The Week, GQ.com and other publications.

ChrisTine BoWer-WrighT, arT direCTor Christine is an award winning art director and graphic designer with extensive editorial experience. Her work has contributed to the success of such brands as Rolling Stone, Art & Auction and most recently Billboard.

76 • JULY 2009 • UNITED.COM

CROSSING OVER // The author rides (slowly) across a rickety bridge spanning the Má River.

ON THE 50TH ANNIVERSARY OF VIETNAM’S HO CHI MINH TRAIL, THE JOURNEY BY MOTORBIKE FROM HANOI TO HUE

IS A REVELATORY EXPERIENCE. AS FOR THE RULES OF THE ROAD,

THERE’S REALLY JUST ONE: GO.

RIDING WITH MR. THONG

PHOTOGRAPHS BY AIDAN DOCKERYBY MIKE GUY

No.27735_Wellendorff_Gold_Creationen dps.indd 2-3 26/08/2010 10:16

hemispheres monthly features focus on fashion, shopping, technology, travel and trends.

Editorial CalendarJanuary 2011 // TechnologyFebruary 2011 // SpasMarch 2011 // Spring FashionMay 2011 // AdventureJuly 2011 // Road TripsSeptember 2011 // Fall FashionDecember 2011 // Gift Guide


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FeaTUres & PromoTionsThree Perfect Days - Hemispheres’ Signature Travel Feature3PD; Hemispheres’ signature travel feature, offers the reader an in-depth and remarkably detailed look at a United destination. Whether the interest is to traipse through the must-see tourist spots or the little-known nooks and crannies known only to local residents, the feature helps travelers make the most of their visit.

Our globe-trotting writers and photographers have traveled from New Orleans to Shanghai, earning kudos along the way from the North American Travel Journalists Association, which named Three Perfect Days “Best Travel Series” for 2009. From the stunning photography and witty tone, to the fresh research and up-to-the minute information, it is clear why 3PD is one of Hemispheres’ most admired and widely read features.

Three Perfect Days CalendarJanuary 2011 // Las VegasFebruary 2011 // Hong KongMarch 2011 // Belize April 2011 // San FranciscoMay 2011 // RomeJune 2011 // ChicagoJuly 2011 // DublinAugust 2011 // StockholmSeptember 2011 // BarcelonaOctober 2011 // New York CityNovember 2011 // Big Island, HawaiiDecember 2011 // Bangkok

Locations subject to change

hemisPheres PromoTionsAchieve stronger engagement and longer lasting recall with a Hemispheres promotion. Our custom designed promotions section offers you the ability to promote products or services within a specifically focused editorial environment pertinent to your business and your audience.

Promotion Benefits• Endorsed, Custom Messaging• Extension to Existing Marketing Campaign • Global Reach• Drive Call to Action• Capture Valuable Marketing Data• Print and Digital Exposure



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facebook.com/UnitedHemispheresView the digital edition of United Hemispheres magazine online at www.hemispheresmagazine.comfacebook.com/UnitedHemispheres

raTe CardAdvertising in Hemispheres allows you to do more than exemplify your product or services in an award-winning onboard magazine. You will reach an affluent, influential audience that is relaxed, captive, free from life’s distractions and receptive to advertising messages.

2011 RATE CARD 1 X 3 X 6 X 12 X

US$ US$ US$ US$

Spread 103,950 98,753 93,815 89,124Full page 57,750 54,863 52,119 49,5132/3 page 40,525 38,499 36,574 34,7451/2 page 30,395 28,875 27,431 26,0601/3 page 20,265 19,252 18,289 17,3751/4 page 15,195 14,435 13,713 13,0281/6 page 10,131 9,624 9,143 8,686

1 X 3 X 6 X 12 X

US$ US$ US$ US$Inside front cover spread 144,375 137,156 130,298 123,784 Inside front cover page 72,188 68,578 65,149 61,892 First spread 128,350 121,933 115,836 110,044 First right-hand page 64,165 60,957 57,909 55,013 Inside back cover 64,165 60,957 57,909 55,013 Outside back cover 77,000 73,150 69,493 66,018 Gatefolds, tip-ons and other special formats on request

•Allratesreflect4colorbleed•Ratesaregrossandperinsertion•15%discounttorecognizedagencies•Guaranteedpositions:10%premiumaddedtoearnedrate.•BRCcards:(advertisersupplied/orprintedbypublisher)•Ratesonrequest.Purchaseofback-uppagerequiredforallBRCcards.

SPECIAL PoSITIonS


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1 X 3 X 6 X 12 X

US$ US$ US$ US$Inside front cover spread 144,375 137,156 130,298 123,784 Inside front cover page 72,188 68,578 65,149 61,892 First spread 128,350 121,933 115,836 110,044 First right-hand page 64,165 60,957 57,909 55,013 Inside back cover 64,165 60,957 57,909 55,013 Outside back cover 77,000 73,150 69,493 66,018 Gatefolds, tip-ons and other special formats on request

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facebook.com/UnitedHemispheres

Okayama

United / United Express Route

United Future Service

Continental Route

Continental Seasonal Service

Continental Future Service

United Hub (Red All Caps)

Continental Hub (Blue All Caps)

Cities served

Cities served by select airline partners

Time Zone Boundary

Legend

CITY

CITY

Bangalore

Trivandrum

Colombo

Chennai(Madras)

CochinKozhikode Coimbatore

Mangalore

East London

AccraAbidjan Malabo

DoualaYaounde

Libreville Entebbe/KampalaSao Tome

Luanda

Johannesburg

PortElizabeth

Mahé

Windhoek

HarareLusaka

Lubumbashi

Maseru

ManziniMaputo

Durban

Kigali

Bujumbura

Nairobi

Dar Es Salaam

Gaborone

Kinshasa

Lilongwe

Cotonou

Ouagadougou

ConakryAbuja

LagosMonrovia

Freetown

Bissau

Khartoum

Cape Town

Dakar

Sal

Banjul Asmara

Addis Ababa

Sanaa

Kolkata

Shamshabad

Bhubaneswar

Dhaka

Kathmandu

Lucknow

Guwahati

HyderabadPune

NagpurRaipurAhmedabad

Indore Ranchi

Peshawar

KarachiMuscat

Islamabad

Lahore

Jaipur

Chandigarh

Goa

TbilisiBaku

Ashgabat

Krasnodar

Rostov

Yerevan

Erbil

Alma-AtaBishkek

Tashkent

Dushanbe

AmmanCairo

Luxor

Jeddah

Riyadh DohaAbu Dhabi

TehranBagdad

LarnacaBeirut

Damascus

IstanbulAnkara

IzmirTirana

Tromso

KristiansundTrondheim

Oulu

Vaasa

Turku Helsinki

Tallinn

GdanskMalmo

Warsaw

Krakow

St. Petersburg

VilniusMinsk

KievKosice

Chisinau

BucharestSofia

NaplesSkopje

Malta

Tripoli

CataniaAlgiers

GranadaFaro

Casablanca

Funchal

Tunis

Ekaterinburg

Reykjavik

Ponce

Baranquilla

Cartagena

Guayaquil

Medellin Bucaramanga

Cali

Maracaibo Valencia

Santa Cruz CampoGrande

Cordoba

Iguassu Falls

CuzcoBrasilia

Fortaleza

Salvador

Recife

Belo Horizonte

Curitiba

Santiago

Porto Alegre

Montevideo

Manaus

Natal

Florianopolis

Hakodate

Toyama

Kota Kinabalu

Harbin

ChangchunShenyang

Dalian

QingdaoLanzhouZhengzhou

Nanning

OkinawaMiyako Jima

Kuala Lumpur

Ulaanbataar

Hohhot

Tianjin

ChongqingChangsha

Guangzhou

Hangzhou

FuzhouXiamen

NanjingChengdu Wuhan

WenzhouGuiyang

Kunming

ShenzhenMacauHanoi

VientianeChiang MaiYangon

Phuket

Phnom Penh

Penang

Jakarta

Denpasar Bali

Luzon Island

Miyazaki

Pusan

KumamotoKagoshima

Nagasaki

MatsuyamaOita

Ishigaki

Pyongyang

Kochi

Kitakyushu

Cheju

Baotou

Rarotonga

Rotorua

Brisbane

GladstoneRockhamptonMackay

Townsville

Queenstown

Wellington

Auckland

ChristchurchDunedin

Perth

Darwin

Karratha

Alice SpringsAyers Rock

Coffs HarborPort Macquarie

Canberra

WaggaWagga

Adelaide

HobartDevonport

Tamworth

Palmerstown NorthNapier-Hastings

BlenheimNelson

NorfolkIsland

Noumea

Port Vila

Nuku’ Alofa

Apia

Niue

Pago Pago

Komatsu

TenerifeLas Palmas

Riga

Belgrade

Marseille

Kuwait

Bahrain

Hiroshima

Fukuoka Nagoya

Sendai

Sapporo

Fukuoka

Niigata

Osaka

Saipan

Majuro

GUAM

Yap

Palau Chuuk (Truk)Pohnpei

Kosrae

Kwajalein

Manilla

Nadi

Kahului

Anchorage

NEW YORK(NEWARK)

HOUSTON(INTERCONTINENTAL)

OrangeCounty

CLEVELAND

Nassau

Chihuahua

Torreon

Durango

SaltilloMonterrey

TampicoAguascalientes

Manzanillo

Ixtapa/Zihuatanejo

Oaxaca

Acapulco

Toluca

Puebla

HuatulcoVillahermosa

Veracruz

Queretaro

Belize

Guatemala CitySan Salvador

San Pedro Sula

ManaguaLiberia

Roatan

Ciudad delCarmen

Tegucigalpa

Montego Bay

Grand Cayman

Bermuda

Punta Cana

Santo DomingoAguadilla

San JuanSt. Thomas

AntiguaSt. Maarten

Caracas

BonairePort-of-Spain

PuertoPlata

Aruba

Lima

PanamaCity

Quito

Copenhagen

Madrid

Stockholm

Shannon

Lisbon

DublinBelfast

Manchester

BirminghamBristol

Barcelona

EdinburghGlasgow

Hamburg

Oslo

Milan

Berlin

Athens

Mumbai

Delhi

New York (La Guardia)

Tel Aviv

Morelia

Seattle

Shanghai

Beijing

Hong Kong

Tokyo

Cairns

Rio de Janeiro

Buenos Aires

FrankfurtParis

Munich

Amsterdam

London

Brussels

Rome

Geneva

HonoluluPuerto Vallarta

Mexico City

Los Cabos

Cozumel

Shanghai

Beijing

TokyoSeoul

Hong Kong

Ho Chi Minh City(Saigon)

Bangkok

Singapore

Taipei

Honolulu

SAN FRANCISCO

LOS ANGELES

CHICAGO(O’HARE)

Seattle

DENVER WASHINGTON, DC(DULLES)

Puerto Vallarta

Los Cabos

CozumelMexico City

Rio de Janeiro

Buenos Aires

FrankfurtParis

Kuwait

Munich

Rome

Amsterdam

London

Dubai

Brussels

Bahrain

Geneva

Moscow

Sydney

Melbourne

Aruba

TuxtlaGutiérrez

Guadalajara

Faro

Toulouse

GranadaSevilla

La Coruna

Malmo

PalmaIbiza

Catania

HofLondon(Gatwick)

Newcastle

Aalborg

AarhusBillund

Groningen

Luxembourg

ZagrebLjubljana

Podgorica

Valencia

Bilbao

Lisbon

Porto

Turin

Lyon Geneva

Paris

London

Oslo

Copenhagen

Hamburg

Brussels

Hannover

FrankfurtNuremberg

MilanVenice

Pisa

RomeNaples

Trieste

Istanbul

Bucharest

ViennaMunich

Prague

Warsaw

Helsinki

Luga

BerlinBremen

GrazInnsbruck Klagenfurt

LinzSalzburg

SofiaSarajevo

Cologne

Dresden

Verona

Vilnius

Katowice

Marseille Nice

Stuttgart

Riga

Stavanger

Ancona

Dublin

BolognaFlorenceGenoa

Stockholm

Amsterdam

Basel

Aberdeen

Edinburgh

Belfast

Birmingham

Bergen

Glasgow

Manchester

Skopje

Belgrade

ShannonCork

Izmir

Leipzig

Budapest

Gdansk

TobagoGrenada

BarbadosSt. Lucia

Pointe a PitreSt. Kitts

St. Croix

Providenciales

Santiago

Port-au-PrinceKingston

San AndresIsland

Havana

Guaymas

Hermosillo

TobagoGrenada

BarbadosSt. Lucia

Pointe a PitreSt. Kitts

St. Croix

Providenciales

Santiago

Port-au-PrinceKingston

San AndresIsland

Havana

Aruba

Belize


TegucigalpaSan Pedro Sula

ManaguaLiberia

Panama City

Roatan

MontegoBay

Grand Cayman

Punta Cana

Aguadilla

St. Thomas

AntiguaSt. Maarten

Caracas

Bonaire

Port-of-Spain

PuertoPlata

Nassau

toNew York(Newark)

toCleveland

toNew York

(La Guardia)

toChicago(O’hare)

toDenver

toSan Francisco

toLos Angeles

Aruba

Belize



TegucigalpaSan Pedro Sula

ManaguaLiberia

Panama City

Roatan

MontegoBay

Grand Cayman

Punta Cana

Aguadilla

St. Thomas

AntiguaSt. Maarten

Caracas

Bonaire

Port-of-Spain

PuertoPlata

Nassau

toWashington

(Dulles)

Veracruz

Queretaro

Manzanillo

Ixtapa/Zihuatanejo

Monterrey

Puerto Vallarta

Los Cabos

Guadalajara

Chihuahua

Cozumel

Torreon

Oaxaca


Acapulco

Durango

Saltillo

Toluca

Puebla

Morelia

Ciudad delCarmen

Mexico CityVeracruz

Queretaro

Manzanillo

Ixtapa/Zihuatanejo

Monterrey

Puerto Vallarta

Los Cabos

Guadalajara

Chihuahua

Cozumel

Villahermosa

Torreon

Oaxaca


Acapulco

Durango

Saltillo

Toluca

Puebla

Morelia

Ciudad delCarmen

Huatulco

Mexico City

Santo Domingo

Bermuda

San Juan

toNew York(Newark)

0 50 100 150 Miles

0 50 100 150 200 Kilometers

0 100 200 300 400 Miles

0 100 200 300 400 500 600 Kilometers

Mont Tremblant

MonctonPresque Isle

Sand Spit

Prince RupertTerrace

Smithers

Fort St. John

Fort McMurrayPrince George

Kamloops

KelownaNanaimo

Penticton

CastlegarCranbrook

LethbridgeMedicine Hat

Thunder Bay

Sault Ste.Marie

North Bay

Sarnia

Grande Prairie

Sudbury

TimminsRouyn-Noranda

Kingston

Baie-Comeau

Wabush

Mont-Joli

Gaspe

Charlottetown

Bathurst

Fredericton

Saint John

Sydney

Goose Bay

Deer LakeGander

Îles de la Madeliene

Windsor

Vancouver

Toronto

Edmonton

Calgary

Winnipeg

Halifax

Ottawa

Victoria

London

City

Regina

Saskatoon

Miami

Orlando

West Palm Beach

Portland

Seattle

Boise

San Jose

Las Vegas

LOS ANGELES

San Diego

SAN FRANCISCO Oakland

DENVER

Sacramento

Salt Lake City

Tucson

Phoenix/ScottsdaleAlbuquerque

Charleston

Colorado Springs

Greenville/Spartanburg

Savannah

Baltimore

Birmingham


Louisville

Memphis

Milwaukee

Philadelphia

San Antonio

St. Louis

Tampa/St. Petersburg

Charlotte

CLEVELAND

Dallas/Fort Worth

Detroit

Jacksonville

Kansas City

NewOrleans

New York (La Guardia) (J.F. Kennedy)

Norfolk/Virginia Beach

Omaha

Albany

Atlanta

Austin

Boston

Columbia

Columbus

NashvilleOklahoma City

Raleigh/Durham

Richmond

WASHINGTON, DC (DULLES)

Hartford/Springfield

Cincinnati

Bozeman

Orange County

Portland

Providence

NEW YORK (NEWARK)

Greensboro/High Point/Winston-Salem

Lexington

GrandRapids

Ft. Lauderdale/Hollywood

Syracuse

Buffalo/Niagara Falls

KnoxvilleTulsa

El Paso

Honolulu

Manchester

Ft. Myers

Kahului

Indianapolis

Minneapolis

Dayton

Allentown

Madison

Pittsburgh

Appleton/Fox Cities

Burlington

CedarRapids/Iowa City

Wausau

DesMoines

Ft.Wayne

Green Bay

WhitePlains

Lansing

Moline

Rochester

SouthBend/Elkhart/Mishawaka

Springfield

Spokane

Wichita

Lincoln

Missoula

Rapid City

Reno/Tahoe

Charleston

Traverse City

Akron/Canton StateCollege

Jackson Hole

Kona

Burbank

Gunnison/CrestedButte

Hayden/SteamboatSprings

Montrose

Vail/Eagle

Fargo

Gillette

Rock Springs

Crescent City

Eureka

Aspen

Wilkes Barre/Scranton

Bakersfield

Charlottesville

Chico

Carlsbad

Cody/Yellowstone

Casper

Eugene

Fresno

SiouxFalls

GrandJunction

Medford

Pasco

Palm Springs

Santa Barbara

Roanoke

Imperial

Inyokern

Monterey

San Luis Obispo

Santa Maria

Yuma

Modesto

Springfield

Redmond

Redding

(Reagan National)

Bismarck

Peoria

Asheville

Augusta

Pensacola

Myrtle Beach

Fayetteville/Ft. Bragg

Gainesville

Hilton Head Island

Huntsville/Decatur

Jacksonville

Long Island/Islip

New Bern

Tri-Cities Regional

Wilmington

Newport News/Williamsburg

GreenvilleNorthwestArkansas

Great Falls

LittleRock

Billings

AltoonaJohnstown

Beckley

ShenandoahValley

ClarksburgMorgantown

Helena

KlamathFalls

North Bend

Hamilton

Midland/Odessa

Chattanooga

Gulfport/Biloxi

Huntington

New Haven

Williamsport

Jackson Montgomery

Mobile

Salisbury

Newburgh

Ft. WaltonBeach

Florence

Durango

Paducah

Brownsville

BatonRouge

Corpus Christi

Harlingen

Laredo

McAllen

Daytona

Lubbock

Amarillo

Dallas (Love Field)

Waco

College Station

Lafayette

Alexandria

LakeCharles

Shreveport

Beaumont/Pt. Arthur

Tyler

Monroe

Victoria

Erie

LiberalDodge City

Great BendGarden City

Hays Salina

Prescott

Hilo

Flint

MosesLake

Oxnard

Santa Rosa

Long BeachFlagstaff

St. George

Midland/Saginaw

Parkersburg

Lynchburg

Elmira

Hyannis

Bar HarborAugusta

Presque Isle

Nassau

Tallahassee

Treasure Cay

Nantucket

LOS ANGELES

SAN FRANCISCO

DENVER

Toronto


Honolulu

Ontario

Kahului

HarrisburgLincoln

Kona

Burbank

Fargo

Casper SiouxFalls

Bismarck

Ithaca/Corning

Binghamton

Idaho Falls

Kalispell

Billings

Hamilton

Duluth

Jackson

Salisbury

Muskegon

Brownsville

Corpus Christi

Harlingen

Laredo

McAllen

Eau Claire

Houghton

Minot

Pierre

Alliance

Chadron

Scottsbluff

Liberal

Kearney

Laramie

Huron

McCook

Dodge CityGreat Bend

Hays Salina

AlamosaPuebloCortez

Farmington

TelluridePage/Lake Powell

Show LowPrescott

Moab

Worland

Sheridan

DickinsonMiles City

Sidney

WillistonGlasgow

Lewistown

Merced

Visalia

Hilo

Kapalua

Key West

GrandIsland

Vernal

Waynesville

Burlington

North PlatteCheyenne

Riverton

LOS ANGELES

SAN FRANCISCO

DENVER


to Anchorage

Bimini

Freeport

George Town

North EleutheraGovernors Harbour

Marsh Harbour

Jamestown

Dubois

BradfordFranklin

Lewisburg

Killeen

Del Rio

United / United Express Route

Continental Route

Continental Seasonal Service

United Hub (Red All Caps)

Continental Hub (Blue All Caps)

Cities served

Cities served by select airline partners

Time Zone Boundary

Legend

CITY

CITY

New York (Penn Station)

Boston

Newark(Liberty)

New Haven

Philadelphia

Washington, DC

Stamford

Wilmington

Train RoutesCodeshare / OnePass ServiceOnePass Eligible Service

to Denver

to San Francisco

WASHINGTON, DC (DULLES)to Houston

City

Halifax

Toronto

Ottawa

London

CLEVELAND

Mont Tremblant

Moncton

NEW YORK (NEWARK)

Presque IsleThunder Bay

Sault Ste.Marie

North Bay

Sarnia

Sudbury

TimminsRouyn-Noranda

Kingston

Baie-ComeauMont-Joli

Gaspe

CharlottetownBathurst

Fredericton

Saint John

Sydney

Deer Lake Gander

Îles de la Madeliene

Windsor

Bagotville

World-Class gloBal neTWorK

ComPrehensiVe domesTiC neTWorK

144 Million Passengers per year

5,800 Flights per day

371 destinations(airports served)

59 Countries served

10 HubsChicago Cleveland denver guamhouston los angeles newark liberty san Francisco Tokyo Washington, d.C.

World’s mosT ComPrehensiVe roUTe neTWorK


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2011 PUBlishing sChedUle

hemispheres is published monthly on behalf of United Airlines by Ink.


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advertising Contacts:

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singapore: 97B Amoy Street, Singapore 069917 Tel: +65 6324 2386 Fax: +65 6491 5261

issUe sPaCe reserVaTion deadline

CoPY / arT deadline onBoard daTe

January 11/19/2010 12/1/2010 1/1/2011

February 12/17/2010 1/3/2011 2/1/2011

March 1/21/2011 2/1/2011 3/1/2011

April 2/18/2011 3/1/2011 4/1/2011

May 3/18/2011 4/1/2011 5/1/2011

June 4/15/2011 5/2/2011 6/1/2011

July 5/20/2011 6/1/2011 7/1/2011

August 6/17/2011 7/1/2011 8/1/2011

September 7/15/2011 8/1/2011 9/1/2011

October 8/19/2011 9/1/2011 10/1/2011

November 9/16/2011 10/3/2011 11/1/2011

December 10/21/2011 11/1/2011 12/1/2011


Double Page Spreadwith bleed

Double Page Spreadwithout bleed

Full Pagewith bleed

Full Pagewithout bleed

2/3

Ver

tica

l

1/3

Ver

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l

1/2

Ver

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1/4

Ver

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1/2 Horizontal

1/3 Square

1/6

Ver

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SIzE BLEED ( WIDTH x HEIGHT ) TRIM ( WIDTH x HEIGHT ) DPS 16.25” x 10.75” 16” x 10.5”

Full Page 8.25” x 10.75” 8” x 10.5”

2/3 Page (Vertical only) NO BLEED 4.562” x 9.75”

1/2 Page (Vertical) NO BLEED 3.375” x 9.75”

1/2 Page (Horizontal) NO BLEED 7” x 4.75”

1/3 Page (Square) NO BLEED 4.562” x 4.75”


1/4 Page (Vertical only) NO BLEED 3.375” x 4.75”


Crossword & Sudoku Banners NO BLEED 7” x 1.375”

Pleasenotethatallimportantelements(text,logos,etc)mustbekeptatleast.375”fromthetrimsizeofafullpage-bleedad(sameas.5”fromtheedgeofthebleed)toensurethattheadprintsproperly.

If you have questions or need additional information, please contact the Ink Production Manager: Joe Massey: [email protected] or call 678.553.8091.

Art Specifications continued on next page

arT sPeCiFiCaTions

Influential

Elegant



influentialElegant


facebook.com/UnitedHemispheres


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arT sPeCiFiCaTions

Artwork & Supply MethodWe advise that artwork is generated only in the following design programs: Photoshop, Illustrator, Quark Xpress and Acrobat in CMYK. We cannot accept responsibility for any unwanted results from artwork originally generated in any other programs, especially programs such as Microsoft Word and Powerpoint. We do not accept Corel Draw or Freehand Files.

All nonvector artwork should be supplied at a minimum of 300dpi. Any artwork supplied lower than 300dpi will print blurred. EPS and Illustrator files should have their final output set to 2540. PDFs should be set as follows: overall resolution of 2540, individual line art resolution of 1200dpi and individual bitmap resolution of 300dpi. An Out of Hand alternative to Acrobat Distiller’s Press settings is available onrequest;thisissetexactlyasrequiredtoachievebestpossibleresults.

Please save all Photoshop files as either uncompressed TIFF files or Photoshop EPS files. All Photoshop files must be flattened prior to saving.

Re-supplying ArtworkWe aim to check and prepare for print all artwork as soon as it received. If you need to amend your artwork and re-supply it, you must phone the office to arrange this. We cannot accept any responsibility if incorrect versions are printed when multiple versions have been supplied and no phoned instructions have been given.

Artwork should be saved in PDF, EPS, TIFF or JPEG format. Alternatively a Mac-generated open applicationfilecanbesuppliedusingoneofthefollowingapplications(andpreviousversions).Pleaseremembertoincludeallfontsandimagesrequired.

CDs will not be returned unless specifically requested. All artwork must be supplied with a color proof. We cannot accept responsibility for any printing errors if no proof is supplied.

Media Labeling RequirementsIssue Date, Agency Name, Phone Number, Vendor Contact, Advertiser, Contact Person, File Name/Number.

Electronic DeliveryAds can be supplied by email, FTP, ISDN or CD-ROM. For full electronic delivery instructions and file uploading interface see: ftp.ny.esubstance.com/Username: unitedad/Password: rumen59dasd

online Banners (hemispheresmagazine.com)Dimensions & Positioning• Side Button: 125 x 125 pixels • Side Banner: 300 x 250 pixels

Type/Format:Static(JPEG)orFlash(SWF)• Banner should follow the standard web resolution of 72dpi• Banner should have a file size less that 20Kb (50Kb for flash)• Flash banner must have link programmed into the banner• Please provide URL when submitting banner• Banner creative due 15 days prior to the 1st of the advertising month Typesetting / Ad Creation ServiceInk Publishing offers a typesetting service and can create an advertisement for you if you provide us with pictures, logos and text of what the ad should say. Please note that this will incur additional charges:

Full page: $400Double Page Spread: $7502/3 Page: $2201/2 Page: $2201/3 Page: $1601/4 Page: $1601/6 Page: $90Changes: $30

United Airlines' inflight magazine HEMISPHERES

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