Unit TwoUnit Two

New Horizon English CourseNew Horizon English Course

Section CSection C

Writing a Business Card

Unit TwoUnit Two

About Business Cards

Sample reading

Exercise

COCONTNTENTSENTS

Unit TwoUnit TwoAbout business cards

Please answer the following questions according to your life experience.

Question 1: What is a business card for?

Question 2: What information can you usually read on a business card?

Question 3: What is the obvious difference between an English business card and a Chinese one?

Unit TwoUnit TwoAbout business cards

Question 1:Question 1: What is a business card for? What is a business card for?

A business card is used for social communication and business affairs in an easy way.

A business card is used for social communication and business affairs in an easy way.

Unit TwoUnit TwoAbout business cards

Question 2: What information can you usually read on a business card?

On a business card we can often read the following information:The business nameThe holder’s nameHis or her title or positionThe address and postal code Telephone number and fax number E-mail address

Belonging to whom?

Personal particulars

Means of contact

Unit TwoUnit TwoAbout business cards

Question 3: What is the obvious difference between an English business card and a Chinese one?

The obvious difference between the English cards and

Chinese ones is the way in arranging the address elements. Generally speaking, the address in Chinese is arranged from the largest part to the smallest one, while the address in English is just the opposite (i.e. from the smallest element to the largest one).

Unit TwoUnit TwoSample reading

Sample 1 is a Chinese business card, and Sample 2 is its English translation. Sample 3 is an English business card. Usually, the business name is put right on the top or on the left-hand corner. The cardholder’s name is printed right in the middle, with the title or position below the name. Most cards have the companies’ logo printed on the left-hand corner above. Other information, such as the address, telephone number, fax number, and e-mail address, are written below the cardholder’s name and title. The address is usually written above the telephone and fax numbers. The postal code is normally put after the name of the city and/or country. Sometimes foreign business cards don’t have the postal code written.

Unit TwoUnit Two

（广州）雅芳有限公司 刘 东 采购助理地址 : 广州市白云区黄石路 422 号电话 : 020-86453599 邮编 : 510426

传真 : 020-86625598 电子邮件 : ld@sina.com.cn

（广州）雅芳有限公司 刘 东 采购助理地址 : 广州市白云区黄石路 422 号电话 : 020-86453599 邮编 : 510426

传真 : 020-86625598 电子邮件 : ld@sina.com.cn

Sample 1Sample 1

Unit TwoUnit Two

Sample 2Sample 2

Avon Company Limited (Guangzhou) Liu Dong Purchasing AssistantAddress: 422 Huangshi Road, Baiyun District, GuangzhouTel: 020-86453599 Postal code: 510426Fax: 020-86625598 E-mail: ld@sina.com.cn

Avon Company Limited (Guangzhou) Liu Dong Purchasing AssistantAddress: 422 Huangshi Road, Baiyun District, GuangzhouTel: 020-86453599 Postal code: 510426Fax: 020-86625598 E-mail: ld@sina.com.cn

Unit TwoUnit Two

Northern Michigan UniversityDepartment of Sociology and Social Work145 Gries Hall Rosemary Green ， Ph.D. Associate ProfessorNorthern Michigan University Tel: 906-227-11201401 Presque Isle Ave. Fax: 906-227-1212Marquette, MI 49855-5301 E-mail: rgreen@nmu.edu Website: www.nmu.edu

Northern Michigan UniversityDepartment of Sociology and Social Work145 Gries Hall Rosemary Green ， Ph.D. Associate ProfessorNorthern Michigan University Tel: 906-227-11201401 Presque Isle Ave. Fax: 906-227-1212Marquette, MI 49855-5301 E-mail: rgreen@nmu.edu Website: www.nmu.edu

名片持有人所属机构(Employment organization)

持有人姓名 (Card holder)职务 (Title/Position)

机构地址 (Address)邮政编码（ Postal code）

电话（ Telephone）传真号码（ Fax）

电子邮件地址（ E-mail）网址（Website）

Sample 3Sample 3

Unit TwoUnit Two

Exercise A Exercise A Directions: Complete the following chart in English with the information given by sample 1 and sample 2. The first has been done for you.

Employment organization Avon (Guangzhou) Company Limited

Card holder

Title/position

Address

Postal code

Fax

Telephone

E-mail

The Keys

Unit TwoUnit Two

Exercise A – the keysExercise A – the keys

Employment organization Avon (Guangzhou) Company Limited

Card holder

Title/position

Address

Postal code

Fax

Telephone

E-mail

Liu Dong

Purchasing Assistant

422 Huangshi Road, Baiyun District, Guangzhou

510426

020-86625598

020-86453599

ld@sina.com.cn

Unit TwoUnit Two

福建培生贸易公司

李 明华 经 理

地址 : 福建福州光明路 73 号 4 楼 电话 : 0591-7825957 邮编 : 350003

传真 : 0591-7817957

电子邮件 : lmh@cup.org.cn

福建培生贸易公司

李 明华 经 理

地址 : 福建福州光明路 73 号 4 楼 电话 : 0591-7825957 邮编 : 350003

传真 : 0591-7817957

电子邮件 : lmh@cup.org.cn

Directions: Study the Chinese card and then translate it into English.

Exercise BExercise B

Unit TwoUnit Two

（ 1 ） LI Minghua

（ 2 ）

Address ：（ 3 ） Tel: 0591-7825957 Postal code: 350003

Fax: 0591-7817957

（ 4 ） : lmh@cup.org.cn

（ 1 ） LI Minghua

（ 2 ）

Address ：（ 3 ） Tel: 0591-7825957 Postal code: 350003

Fax: 0591-7817957

（ 4 ） : lmh@cup.org.cn

Fujian Peisheng Trading Company

Manager

Floor 4 ， No.73 Guangming Road ， Fuzhou ， Fujian

E-mail

Exercise B — the keysExercise B — the keys

Unit TwoUnit Two

Tang Changhua works in Shanghai SEIYU Information Technology Co., Ltd. He is a software engineer in the Marketing Department. His telephone number is 021-62758447 and fax number is 021-62759999. His company is located at 2200 Yan’an Road West, Shanghai. The postal code is 200335. His e-mail address is tangchh@sina.com.

Directions: Write a business card in English according to the information given below. Some parts of it have been done for you.

Exercise CExercise C

Unit TwoUnit Two

Exercise C – the keyExercise C – the key

Shanghai SEIYU Information Technology Co., Ltd.

Tang Changhua

Software Engineer Marketing Department

____________________________________________

___________________ _____________________

___________________ _____________________

Shanghai SEIYU Information Technology Co., Ltd.

Tang Changhua

Software Engineer Marketing Department

____________________________________________

___________________ _____________________

___________________ _____________________

Address: 2200 Yan’an Road West, Shanghai

Postal code:200335

Tel: 021-62758447

Fax: 021-62759999

E-mail: tangchh@sina.com

Unit TwoUnit Two

THANK YOU

The End