MUSIC VIDEO

BTEC Level 3 Diploma - Creative Media

Production

Task 1 - Understand Requirements for a

specific media production

MUSIC VIDEOA Music video is a short film mixing image and music together, made for artistic or promotional use. A majority of modern music videos are used as marketing devices to promote the sales of the music themselves.

MTV was launched in 1981 and was the main source of watching/promoting music videos when they were first becoming popular in the early 1980s. Music Videos now use one of the widest range of film making techniques

MUSIC VIDEO

MUSIC VIDEOMusic videos can represent a storyline either based on the lyrics or based on a certain message, these videos can be entertaining to watch as you feel like a story is being told and a character or characters have meaning and grow throughout the video.

Eminem - Stan

MUSIC VIDEOMusic videos can be shown as artistic films to get a message across and to show individuality from the main stream and to set a band or artist apart. Hiring artistic directors can both make you more distinctive and bring you closer to your target audience

Mia Doi Todd "Open Your Heart" - directed by Michel Gondry

FINANCEA Music video can be financed in a variety of ways. If a band or artist is signed by a major record label then usually the record label will finance the music video and pay for everything such as camera equipment, booking of the area or studio.

Sony Music Entertainment the second-largest global recorded music company

MUSIC VIDEO FINANCEA Music video can be financed by the artist themselves if the artist is unsigned or in the process of being signed by a record label. If the artist produces and pays for their own music video it is usually low budget due to the price of professional equipment and the hiring of crew.

Little Comets - Adultery

This music video was uploaded on september 17th 2009. The band ‘little comets’ were signed in january 31st

2010 so this music video wasn’t funded by the record label, therefore being funded by the band themselves

FINANCEA music video can also be crowd funded, this is when supporters and fans pay for their artists music video. Using websites like ‘wefund’ anybody can donate money to a music artist or any other form of creative artists

Columbia - On The RunThis music video was funded through

wefund and has over 2000 veiws, which for an upcoming band is an achievement, for further details on

the funding follow this linkhttp://wefund.com/project/columbia-on-the-run/p11993/

Major Labels Finance for Band/Artist

MUSIC VIDEO FINANCE

Independent Labels Finance for Band/Artist

FINANCEThe music industry on average to create a successful artist spends about US$1 million, spread across on the artists advance, recording costs, video production and promotional work. The average price for 3 music videos alone costs US$200,000.

FINANCE: CASE STUDYSilvertip Films are an independent Video Production Service, Covering music video production through to the promotion. Silvertip provide a range of services such as Pre-production, kit hiring, casting and location scouting. Silvertip take care of the entire process for the band/artist.

FINANCEMusic Videos at Silvertip Films can cost from £1000 through to £10,000 sometimes even higher. Silvertip Films have been commissioned films to make for acts such as Woodzy, Chiedu, E.N.V, Some of which recieve thousands of ‘views’ on youtube everyday!

Silvertip Films Music Video Showreel

FINANCE: CASE STUDY - COST GUIDE

Half Day Shoots (Singers/Rappers) - From £1000 + Expenses •Shoot lasts 5 hours•1 day pre production•1 day edit

Full Day Shoots (Bands/Singers) - From £1500 + Expenses•Shoot lasts 10 hours•1 days pre-production•2 day edit

FINANCE: CASE STUDY - COST GUIDE

Two Day Shoots - From £2500 + Expenses•20 hour shoot•1 day pre-production•3 day edit

FINANCE: CASE STUDY - COST GUIDE

PROMOS

In Music videos a commissioner is somebody who works for a record label or is contracted by the label and commissions a music video on behalf of the label. The copyright of the video would then belong to the record company.

Once the copyright of the video belongs to the record label they decide when the delivery date of the video itself is. The Delivery Materials and Format refer to the different formats you have to deliver the music video in.

PROMOS

PROMOS

In Music Videos the record label would arrange for the artist to attend a shoot if needed. The record company will pay for the costs if the talent doesn’t attend at a scheduled time.

A record label and ‘talent’ will have the rights to be consulted and to approve the production of the music video. The Record label also have to pay the producer a production fee to cover production costs of a music video. The producer will have to get hold of clearances and licences for all the materials used in connection with the video.

PROMOS

EQUIPMENT HIRE

In order to film our music video we need to hire suitable equipment at the best price.My crew and i will need a professional HD video camera and a 3 headed lighting kit

EQUIPMENT HIRE

For a 1, 2 to 3 day shoot the lighting kit will cost a total of £62 , £124 to £186

Includes Dimmer Boxes and long extension cords

EQUIPMENT HIRE

To hire the necsasary equipment i contacted VMI at www.vmi.tv in order to get hold of the lighting equipment and camera equipment i needed

EQUIPMENT HIRE

For a 1, 2 to 3 day shoot the camera kit will cost a total of £90 , £180 to £270.

Panasonic AF-101

HD monitoring, industry standard audio inputs and monitoring.

EQUIPMENT HIRE

For 2 days editing in post production the editing facilities will cost a total of £400Including Final Cut 7 and grade 1 broadcast monitors

PROPSFor my music video i will be needing specific props to fit the mise-en-scene of my music video, to get these i will contact props hiring companys and find out quotes and hiring charges for the products i would like.These ‘Props’ are more technically called theatrical properties and is commonly used by actors on stage or on camera to further a plot and create the atmosphere of the piece.

PROPS LIST

International AM/FM Mini Headphone Radio

Game & Watch Multiscreen - Green HouseAkai AX80 - Analogue Synth

Olympus om20 Camera 70s Chopper bicycle

Retro Arcade Game Machine

Panasonic TV

Carrera 10 Dialatron

BT 'Jade' Mobile Phone

Here is an example of a list of the props i would be needing for my music video which will be based in the 80s and have a very retro feel.

DEADLINESUnit 29Task 1:

Deadline: Friday 21st September

A written essay that explains the purposes of

music videos.Task 2:Deadline: Friday 5th

OctoberA powerpoint that

accurately describes the style, conventions and techniques of music

videosTask 3:Deadline: Friday 26th

OctoberAn individual folder that

includes research.Task 4:

Final Deadline: Friday 9th November

Shoot and edit music video.

Pre-ProductionTask 1:

Deadline: Friday 28th September

Understand requirements for a specific media

productionTask 2:Deadline: Friday 12th

OctoberBe able to prepare a pre-

production documentation for a specific media

productionTask 3:

Final Deadline: Friday 26th October

Be able to apply pre-production planning for a specific media production

AVAILABILITY OF EQUIPMENT

At school we have access to a majority of the equipment we will need to make our music video. Our group will need to fill out a booking for signing our names on the form to get the equipment for an allotted time

Booking Forms

Our group will Book equipment such as a lighting kit, a HD video camera, tripod for recording the music video steadily and to make camera movement as smooth and clear as possible.

AVAILABILITY OF EQUIPMENT

The LEGRIA HF R28 camcorder has a full HD CMOS sensor, high resolution 7.5cm touch-screen LCD and a 28x zoom which makes the camera suitable for a low budget music video

Our group will also be able to use editing software on the Mac mini. Our group will need to fill out a booking for signing our names on the form to get the equipment for an allotted time

AVAILABILITY OF EQUIPMENT

IMovie processes HD videos from HDV camcorders for e.g the colleges LEGRIA HF R28. IMovie stores all the films made onto Quicktime player

AVAILABILITY OF PERSONNELThe size of my team will be 3 people (Myself, Kieren and Seb). I will be directing and shooting the music video, whilst Kieren writes the story and what happens in the music video, and Seb will be producing/assisting with equipment and such. Myself, Seb and Kieren have 12 years of media experience between us, and we all have strenghts in different areas that compliment eachother.

I did a years course in photography and have a good eye for framing and positioning of the camera and things within the frame. Kieren is a brilliant writer and has a broad imagination which helps in the writing of a music video. Seb has a natural talent for buying and hiring equipment/people for the best deal which will help when hiring key personel

AVAILABILITY OF PERSONNEL

AVAILABILITY OF PERSONNEL

Date

Group Membe

rs Neede

d

Time Location

week 1 -Wednesd

ay

MyselfSeb

Kieren

3.15pm

To Be Confirm

ed

week 2 - Tuesday

MyselfSeb

Kieren

3.15pm

To Be Confirm

ed

Film Schedule

TIMESCALE FOR CLEARANCES

I need to have all the unpaid collaboration contracts completed by the band. I also need to have a time scheduled with the band by November the 9th

COSTUMEFor my Music Video i will be needing set costumes for my characters, actors and talent to set a mood and represent the music video and band well.The term costume means your wardrobe and dress in general, it can also mean the individual style and dress of some people, a class or period.

MUSIC VIDEO COSTUMEHire Rates

£26.00£26.00£26.00£26.00£42.00£42.00

Hire Price

Fairy Godmother average hire price starts at £26 but can go as high as £50 depending on the costumeCostumes cost £10 to deliver and will also cost £10 to send back to Fair Godmother via parcel force

MUSIC VIDEO COSTUMEHire Rates

Masquerade Costumes over 10,000 costumes starting at £10 but can go as high as £40 depending on the outfitCostumes range from £25 + Vat upwards where as Childrens costumes from £10 to £20. Shoes, wigs and other selected accessories are an additional hire fee starting at £10 + Vat per item.

PROPS HIRE & QUOTATIONS

This is an email i am sending to tvfilmprops and keeleyhire Requesting the quotes and hiring charges for the props for my period music video.

MICHAEL JACKSONS SCREAM MUSIC VIDEOMicheal Jacksons ‘Scream’ is in a league of its own when it comes to music videos, costing a total of $7,000,000.Designed by Tom Foden Who has designed music videos for the likes of Madonna, Nine inch Nails and Hanson. Fodens team was made up of Richard Berg, Jeff Hall, and Martin Mervel and assigned different sets to different people, describing it as a “military operation”

PRODUCTION OF MICHAEL JACKSONS SCREAM MUSIC VIDEOIn the making of the scream music video there were five Studios used, housing a minimum of ten sets each. The crew helping to create scream was massive, using Janets circle of people and Michaels they ended up with multiple choreographers, Janets being Sean Cheeseman and Tina Landon, Michaels being Travis Payne and Lavelle Smith.

CGI; RAVEYARD - REMEMBERDirected by Charles De Meyer and co at Chuck Electric, The music video itself took three months to post-produce, including the time for research and development. The music video had been shot long before any ideas for cgi had even been thought of, 2d and3d were both tried and tested on a high end software pack “Maya”. De Meyer experimented with its particle and fluid systems and uses them frequently in the video

I wrote an email to the independent music video production company ‘EP!K MUSIC VIDEOS’, asking what specialists and experts are involved in the production of music videos. This email is one of three that I sent to different music video production companies.

MUSIC VIDEO PRODUCTION COMPANY: EPIK

This is the second of three emails I sent to the independent music video production companies. This email was sent to ‘LondonMusicVideo’s producer/director, Claire Pearce, as the website/company itself does not have a direct email address

MUSIC VIDEO PRODUCTION COMPANY: LondonMusicVideo

This is the third of the three emails I had sent out, this email was sent to ‘Phink.tv’ regarding specialists and experts that are involves in music video production. Nethier ‘London Music Video’ nor ‘phink.tv’ had a direct adress to contact them, in this case I had to contact Mark A. Wilson

MUSIC VIDEO PRODUCTION COMPANY: Phink.tv

Driven by a collective will to succeed, the jar family have formed a distinctive style.

Phink.tv created a video for the jar family, for the song ‘In For a Penny’. Formed in 2010 the band is a collective of singer-songwriters max Bianco, Dali, Al Devon, Richie Docherty, Chris Hooks and Kieth Wilkinson

THE JAR FAMILY BIOGRAPHY

FILM LOCATION RECCE

Recce is a pre-filming term, meaning to visit a location to work out its suitability for shooting including access to necessary facilities and a health and safety overlook on the particular area.

Location Information Strengths Limitations

Nork ParkBanstead

The park with its big open spaces in fields

and such is perfect for an outdoor shoot but

there is also some wooded areas that

would look great on film

The park is big so we can film in a variety of places

instead of the same room/place which is more

aesthetically pleasing.

The park is public and therefore permission is not

needed if i wish to film there

The weather is unreliable and as it is a public

space it would be easy to accidentally get

members of public in shot

Drama Studio (Beacon School)

The Drama Studio is equipped with all the

lighting equipment and staging that we would

need for the video

At the Drama Studio we have access to all the

lighting equipment and staging that we would

need.

The drama studio is close to the media department where we we would be

getting our camera equipment

There are alot of wires which myself or team

could easily trip over in the drama studio

the video is secluded to one space

Neither myself nor team do not have the training

to use the lighting equipment provided

correctly

LOCATION BREAKDOWN

Production Title: Music VideoProduction Title: Music Video Location Manager: N/ALocation Manager: N/A

RECCE FORMDate Scouted: 22nd Nov 2012Date Scouted: 22nd Nov 2012

Location: Nork Park BansteadLocation: Nork Park Banstead

Very easy Very easy accessibleaccessible

If it had been raining If it had been raining recently or raining it recently or raining it

would be dangerous to would be dangerous to bring out electrical bring out electrical

equipment and or people equipment and or people can fall overcan fall over

N/AN/A

Accessibility Health & SafetyElectrics

This area would be This area would be deemed safe to film in if deemed safe to film in if

the ground is dry and it is the ground is dry and it is not raining, therefore this not raining, therefore this area is available to film if area is available to film if need be. the sound can need be. the sound can

be distorted by windbe distorted by wind

Evaluation

Availability: Yes / No / PendingAvailability: Yes / No / Pending

Dates:Dates:

Hours:Hours:

Permission: Yes / No / Permission: Yes / No / PendingPending

Granted by:Granted by:

Date:Date:

Production Title: Music VideoProduction Title: Music Video Location Manager: Ms CroakLocation Manager: Ms Croak

RECCE FORMDate Scouted: 22nd Nov 2012Date Scouted: 22nd Nov 2012

Location: Drama StudioLocation: Drama Studio

Very easy Very easy accessibleaccessible

My crew could easily trip My crew could easily trip over loose wires on the over loose wires on the

floor and the lights need floor and the lights need to be checked they are to be checked they are

correctly and tightly correctly and tightly fastened in place to avoid fastened in place to avoid

risk of falling.risk of falling.

Studio Lighting Studio Lighting & Screen wires& Screen wires

Accessibility Health & SafetyElectrics

This area would be safe This area would be safe to film and produce a to film and produce a music video, it has the music video, it has the

correct amount of space correct amount of space needed and the lighting needed and the lighting

and sound is perfectand sound is perfect

Evaluation

Availability: Yes / No / PendingAvailability: Yes / No / Pending

Dates:Dates:

Hours:Hours:

Permission: Yes / No / Permission: Yes / No / PendingPending

Granted by:Granted by:

Date:Date:

MECHANICAL COPYRIGHT PROTECTION SOCIETY

Mechanical Copyright Protection society is a UK collection society undertaking collective rights management for musical works. I would need to contact the society to become a copyright holder of my particular piece of work so that nobody else can “copy” what i have done

COPYRIGHTCopyright is a legal concept giving legal ownership over an original piece of work, holding exclusive rights over the piece. This gives the copyright holder the right to be credited for the workI would contact a copyright agency in order to assure nobody would use my music video without crediting myself/crew or band.

Public liability is part of law of tort which focus’s on civil wrongs.If a person is injured they are eligable to sue the owner or occupier based on the negligence and or damages that had’nt been treated. Ethier myself or crew would use the public liability law if the are in which we are we are filming causes me or the talent to harm themselves

PUBLIC LIABILITY

The british board of film classification is a non governmental organisation funded by the film industry and responsible for the national classification and censorship of films within the UK I would need to contact the bbfc to find out the rating and if my music video would need any censoring

BRITISH BOARD OF FILM CLASSIFICATION

BECTU

The Broadcasting, Entertainment, Cinematograph and Theatre Union is a trade union in the UK BECTU is financed entirely by individual subscriptions from members.

Element Details Of Costs Total Cost

Materials

EquipmentHiring Camera for 2 Days - £180 Hiring lighting kit for 2 Days - £124Editing facilities for 2 Days - £400

£704

Personnel

Talent

Post-production

Marketing

Distribution

Travel

Contingency

Other

PRODUCTION BUDGET