Unit Handbook - Creative Platforms

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Creative PlatformsUnit Documentation and Resources

Unit Blog - http://creativeplatforms.posterous.com/

Claire Sambrook - CREATIVE PLATFORMS UNIT HANDBOOK [email protected]
mailto:[email protected]:[email protected]://creativeplatforms.posterous.com/http://creativeplatforms.posterous.com/


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Table of Contents

Learning Outcomes

Marking Criteria

CV Checklist

Skillset CV Guide

SWOT

Sketchbook Examples

Blog Examples

Contact Details

Blog Guide

Buzzwords

Student examples from previous years

IMPORTANT INFORMATION

THIS UNIT REQUIRES A FULLCOMMITMENT. YOU MUST DOCUMENT AS MUCH AS POSSIBLE AND

DEMONSTRATE COMMITMENT AND ENTHUSIASM THROUGHOUT.


Please send me a copy of your current CV as soon as possible.

I will be looking through these and giving you constructive feedback

over the beginning of the unit.

Email - [email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]


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Creative Platforms 2012/13

UNIT OUTLINE

This unit integrates negotiated professional projects with professional liaison and self-promotion

enabling the student to build from their body of work with direct relevance to their career aspirations.

Extensive collaborative work is encouraged enabling students to develop an advanced level of

experience and competence in promoting their skills. The curriculum content is based on thepremise that those seeking a career as design professionals and creatives in the industry require a

comprehensive understanding of its structure and the requirements for employment.

AIMS

1! To enable students to present a coherent account of their professional work and experience! enabling them to demonstrate their skills to prospective employers or other educational! establishments.2! To clarify the key elements of good layout, management of work and design.3 ! To develop students understanding of their project management processes for the unit.4! To introduce the element of documentation of processes in the form of sketchbooks and! blogs.LEARNING OUTCOMES

On successful completion of this unit, students will be expected at the threshold level, to be able to

1! Exhibit project management skills in the context of the unit - how to manage workload and! organise material effectively.2! Create a platform (in journals online/offline) showcasing their skills and examples of work.3 ! Evaluate the quality and effectiveness of their work with reflective reviews and evaluation.4! Document their processes for each assignment in a professional cohesive way.Learning and Teaching Strategy

Students will be introduced to the processes of presenting work through a variety of formats through

practical workshops. Students will develop their individual Showreels and CVs through a series of

show and tell sessions. Towards the end of the semester students will have a critical presentation

which will enable them to gauge reaction and evaluation from their peers.

Overall Assessment Strategy

Students individually will produce a CV and Showreel/Business Card in an agreed, pitched and

appropriate format to highly professional standards.

They will also be required to back up working processes in an accompanying journal.

ASSESSMENT PATTERN100% Coursework:

1"Artefact"70% Showreel/Working Journal - Individual students will produce a portfolio of work in anappropriate medium. This activity will be unsupervised and tutor assessed, this will assess learning

outcomes 1 and 2."2"Artefact"30%"CV/Business Card - Individual students will PRODUCE an industry pitched CV andBusiness Card intended for their career path after graduation. This will assess learning outcomes 1

and 2

The topics covered in the unit will include:

1"Strategies for enabling students to demonstrate their work in a Showreel."2"Strategy for shaping portfolios to meet the requirements of a variety of prospective employers."3"Strategy for presentations/packaging/other promotional material for prospective employers."4"Keeping journals/blogs.Claire Sambrook /HAND IN 18th MARCH - by 3pm CT ADMIN OFFICE, ELDON.


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CREATIVE PLATFORMSMARKING CRITERIA

100% COURSEWORK

High marks will be awarded for innovative overall design, production and

presentation of the Showreel, CV and Business Card.

ARTEFACT (SHOWREEL) / SUPPORTING JOURNAL (BLOG) 70%

Structure: Are the artefacts logical and relevant to the intended audience and are

they effectively ordered? (20)

Style: Is the content fluent, appropriate and free from repetition? Do the artefacts

have a consistent and professional appearance? (20)

Self Awareness: Do the artefacts present your strengths effectively? Is evidence

for these strengths presented through relevant examples? (20)

Quality of Presentation: Professional designed standard and pitched to the

intended audience (20)Journal/Blog Evidence - Does it reflect the working creative processes, key

concerns, issues and solutions of the artefacts? Evidence of appropriate

research for the intended audience? (20)

CV / BUSINESS CARD / SUPPORTING JOURNAL (BLOG) 30%

Structure: Are the artefacts logical and relevant to the intended audience and are

they effectively ordered? (20)

Style: Is the content fluent, appropriate and free from repetition? Do the artefacts

have a consistent and professional appearance? (20)

Self Awareness: Do the artefacts present your strengths effectively? Is evidencefor these strengths presented through relevant examples? (20)

Quality of Presentation: Professional designed standard and pitched to the

intended audience (20)

Journal/Blog Evidence - Does it reflect the working creative processes, key

concerns, issues and solutions of the artefacts? Evidence of appropriate

research for the intended audience? (20)

Marker: Claire Sambrook

Moderator: Rod Jeffcote


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Helpline Numbers:(*Also available to callers from Northern Ireland)

England 08080 300 900* |Scotland 0808 100 8094 |Wales 0800 0121815

www.skillset.org/careers

7RITINGA#6for the creative media industries

-EDIACAREERSHINTS&tips

A CV is amarketing document. You can choose what to include and

WHATTOLEAVEOUTBUTITSHOULDREmECTYOURPERSONALITYANDSHOWYOUR

passion for the industry. Unlike other industries where personnel staff

are employed to filter applications, your CV could arrive directly on

the desk of the person with the power to give you a job. They will be

very busy and your CV will have only seconds to impress.

s 7RITEYOUR#6WITHTHEEMPLOYERINMIND5SEONLYTHEMOSTrelevant information about your career, education and skills

s 0ROVIDEANACCURATEPORTRAITOFYOURSELF2EMEMBER

overselling is as bad as underselling

s /NESTANDARD#6ISNOTENOUGH4AILORITTOTHEINDIVIDUALEMPLOYER

or at least to the type of employer you approach (eg broadcaster,

picture library, photographer, corporate sector, education sector).

-AKESURETHATYOUVETHOROUGHLYRESEARCHEDTHEEMPLOYERYOURE

targeting, so its clear to them that youre familiar with the types of

programmes or projects that they work on

s "EPOSITIVE

9OUR#6SHOULDBECONCISERELEVANTANDWELLLAIDOUT+EEPITSHORT

nTWOPAGESMAXIMUMnANDUSETHESPACEWISELYWHICHTAKES

THOUGHTANDPLANNING-AKESUREITLOOKSPROFESSIONAL

s )SITTYPED)SITONGOODQUALITYPAPER)STHESPELLINGAND

GRAMMARCORRECT$ONTJUSTRELYONSPELLCHECK

s )SITEASYTOREAD!VOIDLONGSENTENCES5SEACTIVEWORDS

eg developed, managed, researched, organised etc

s #HOOSEAMODERNFONTTOREmECTTHEIMAGEOFTHEJOBn!RIALISA

safe bet and dont use more than one font. Capitals, italics etc.

can be used for emphasis but be consistent and dont overdo

it. Leave plenty of space on the page

Employers will be looking for the following information, which should

be on the front page:

s 7HATYOUCANDOFORTHEM

s 7HATWORKYOUHAVEDONEOFTHEKINDTHATTHEYPRODUCEEGA46

or radio programme, a photo shoot, a game etc)

s )FYOUHAVENTWORKEDINTHISAREAWHATNEWIDEASANDSKILLSYOU

can bring from other areas you have worked in

s 7HOYOUHAVEWORKEDFORTHATTHEEMPLOYERKNOWSANDTRUSTS

s 7HETHERYOUWANTTOWORKFORTHISEMPLOYERORAREJUSTANXIOUSTO

get work generally

s 7HEREYOULIVE

s 7HETHERYOUCANBECONTACTEDEASILY

Your CV should always be sent with a covering letter.

This is an opportunity to speak directly to the employer, so it

ISWORTHSPENDINGTIMEGETTINGITRIGHT2EMEMBERITSHOULD

s BEADDRESSEDTOTHERIGHTPERSON2ESEARCHTHISTHOROUGHLY

beforehand

s BEBRIEFANDNOTREPEATINFORMATIONINTHE#6

s HAVETHREEPARTS

1. The reason for writing, eg I was very interested in the article

IN*ULYS;-!'!:).%4)4,%=ON;2%&%24/!24)#,%=v

2. 9OURSELLINGPOINTSORHOWYOUR#6MEETSTHISNEEDnmAGUP

the relevant points in your CV

3. A prompt for further action, eg Id welcome the chance to meet

you. And remember to follow up, striking a balance between

genuine interest and causing irritation.

Overleaf are some suggested headings for your CV.4HESENOTESAREINTENDEDASAGUIDENOTlXEDRULES

mailto:[email protected]:[email protected]


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Creative Platforms Sketchbook Examples

Creative Platforms Blog and Showreel Examples


SWOT Analysis Questions

These questions are designed to help you with your career SWOT analysis

Strengths What are your advantages? What do you do well? Why did you decide to enter the field you will enter upon graduation? What were the motivating factors and influences? Do these factors still represent some of your inherent strengths? What need do you expect to fill? What have been your most notable achievements? To what do you attribute your success? How do you measure your success? What knowledge or expertise will you bring to the company you join

that may not have been available to the organisation before? What is your greatest asset?

Weaknesses What could be improved? What do you do badly? What should you avoid? What are your professional weaknesses? How do they affect your job performance? (These might include

weakness in technical skill areas or in leadership or interpersonal skills.) Think about your most unpleasant experiences in school or in past jobs

and consider whether some aspect of your personal or professional life

could be a root cause.

Opportunities Where are the promising prospects facing you? What is the "state of the art" in your particular area of expertise? Are you doing everything you can to enhance your exposure to this area? What formal training and education can you add to your credentials that might position

you appropriately for more opportunities? Would an MSc/MA or another graduate degree add to your advantage? How quickly are you likely to advance in your chosen career? Useful opportunities can come from such things as:

o Changes in technology and markets on both a broad and industry-specificscale

o Changes in government policy related to your fieldo Changes in social patterns, population profiles, lifestyle changes, etc.

Threats What obstacles do you face? Are the requirements for your desired job field changing? Does changing technology threaten your prospective position? What is the current trend line for your personal area of expertise? Could your area of interest be fading in comparison with more emergent fields? Is your chosen field subject to internal politics that will lead to conflict? Is there any way to change the politics or to perhaps defuse your involvement in

potential disputes? How might the economy negatively affect your future company and your work group? Will your future company provide enough access to new challenges to keep you sharp

-- and marketable -- in the event of sudden unemployment?

Complete as much of this as you can

and be prepared to present it in

class before the Christmas break


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Showreels 2011



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Blogs from 2010


Blog Examples from Creative Platforms


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MY FULL CONTACT DETAILS ARE:

Claire SambrookSenior LecturerUniversity of PortsmouthFaculty of Creative and Cultural Industries (CCI)School of Creative TechnologiesEldon Building, 2nd FloorWinston Churchill Avenue

PortsmouthP01 2DJ

Tel- 023 92845481Mobile: 07843057897Email [email protected]

There is also a Unit Blog which will be updated on a weekly basis with content and resources to helpyou on this unit at: http://creativeplatforms.posterous.com/

Best way to contact me initially is by email.

Please try to come to the sessions as my time is limitedout of class hours.

mailto:[email protected]:[email protected]:[email protected]://creativeplatforms.posterous.com/http://creativeplatforms.posterous.com/mailto:[email protected]:[email protected]


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INDUSTRY BUZZWORDS

Sell yourself on you CV

Created Instructed NegotiatedPlanned Sold Completed

Designed Consulted EvaluatedCalculated Identified PerformedImproved Obtained InstructedCounselled Distributed Arranged

Developed Edited WroteAnalysed Produced ConductedDelivered Assisted Increased

Trained Supplied Maintained

Advised Installed CorrespondedAudited Co-ordinated ResearchedImplemented Presented InstitutedDirected Managed ProvidedSolved Determined CollectedReferred Served NetworkedObserved Studied ImprovedConsolidated Ordered Invented

Diagnosed Examined LecturedProcessed Reviewed TranslatedPrescribed Charted RepresentedPromoted Recorded OperatedSupervised Organised ExpandedDevised Prepared InterpretedInterviewed Discovered Assembled


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The Creative CV Guideis packed with new approaches, ideas and new material for today'semerging creative professionals.

focuses on the reasons for sending the CV and the sector at which it

is aimed - from interior design and graphics, to fashion, photography

and architecture - to help students determine the content, style and

tone.

containsreal examples of creative CVs fromstudents and graduatesalong with sample cover letters, emails and websites.Thestudent workbrings the Creative CV Guide alive withcontemporary ideas and relevance to future students in

the creative arts.

Portsmouth University Library has copies of this and

also the Careers Department in Purple Door.


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Examples of Showreels



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2012



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2012



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mailto:[email protected]

Unit Handbook - Creative Platforms

Documents

Transcript of Unit Handbook - Creative Platforms