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Transcript of Unit 5
Unit 5
Big Business
Vocabulary Link
International companies
These people are talking about their companies. Read what they say. Notice the words in blue.
Lesson B Big business
This company employs 500 people. We manage three offices in three different countries.
We produce millions of computer games and ship them to many countries.
Lesson A Success stories
Vocabulary Link
International companies
These people are talking about their companies. Read what they say. Notice the words in blue.
Lesson B Big business
Our customers want new products. To compete with other companies, we must work to develop new products first.
We advertise using TV commercials and the Internet. You can purchase our products in stores or online.
Lesson A Success stories
Vocabulary Link
Use the correct form of the words in blue from the pictures to complete the sentences below.
Keys
1. Starbucks ________ and sells bottled coffee drinks. They also ________ coffee from farmers and sell it in their stores. Starbucks has over 5,500 stores and ________ thousands of people worldwide.
produces
Lesson B Big business
International companies
2. Microsoft ________ software and Internet technology for computer users. They ____ their products to Europe, Asia, and Latin America. They ________ branch offices in more than 60 countries.
3. In 1971, Nike was a young company. Its owners paid a struggling designer only $35 for their famous “swoosh” logo. Today they use the logo to ________ their products and to _________ with other sports and fitness companies worldwide.
purchase
employs
developsship
manage
advertise compete
Lesson A Success stories
employ, manage, produce, ship, compete, develop, advertise, purchase
How to Avoid Bankruptcy 1. new words 2. listen to the dialog.Expressions: Have you any suggestions about how we can avoid bankruptcy? Downsizing would certainly reduce our operating costs. They are usually overstaffed. A fairly decent severance package Office computerization/ streamline/ eliminate
Speaking
Tell me about your company.
Talking about approximate amounts
Useful Expressions
Lesson B Big business
Approximately 400 employees work here.
The average worker earns about $20,000 per year.
We have a large number of opportunities to expand our business.
We spent nearly three months on the project.
Our profits will decline over two percent this year.
You can save up to 50% if you buy it now.
Talking about approximate amounts
Lesson A Success stories
So, welcome to our show. Why don’t you tell our listeners who you are and what you do.My name is Beverly Smith. I’m the CEO for TalkBack Communications.Can you tell us your company?Certainly. Our company was founded in 1995. We’re based in New York City.We have about 10,000 employees worldwide.What does your company do?We do business in fields, such as telecommunications and computers. Our main area of business is new cell phone technology.I hear your company is doing quite well.Well, we made five million dollars profit last year. Experts say our company will grow by 10% next year.
Speaking
Listen to this interview with a successful businesswoman. Underline the expressions she uses to talk about approximate amounts.
Host:
Woman:Host:Woman:
Host:Woman:
Host:Woman:
Tell me about your company.
about
a large number of _______________
over____
Lesson B Big business
up to ____ Keys
Lesson A Success stories
_____
So, welcome to our show. Why don’t you tell our listeners who you are and what you do.My name is Beverly Smith. I’m the CEO for TalkBack Communications.Can you tell us your company?Certainly. Our company was founded in 1995. We’re based in New York City.We have about 10,000 employees worldwide.What does your company do?We do business in fields, such as telecommunications and computers. Our main area of business is new cell phone technology.I hear your company is doing quite well.Well, we made five million dollars profit last year. Experts say our company will grow by 10% next year.
Speaking
Practice the conversation with a partner.
Host:
Woman:Host:Woman:
Host:Woman:
Host:Woman:
Tell me about your company.
about
a large number of
over
Lesson B Big business
up to
Lesson A Success stories
Speaking
Create your own company and complete a company profile for it.
Company Profile
Name of company: ___________________Location:___________________________Number of employees: ________________Fields you work in: __________________ __________________________________Main industry: ______________________Current projects:_____________________ __________________________________Profit/loss in past year: _______________Growth prospect for next year: _________ __________________________________
Lesson B Big business
Tell me about your company.
Lesson A Success stories
Speaking
Play the parts of a TV host and a business professional. Ask and answer questions about your companies. Use the Useful Expressions to help you.
Lesson B Big business
Tell me about your company.
Information for practice
What does your company do? Can you tell us about your company? Where are you based? How many employees does your company have? What was your profit last year? What’s your current project? What are you developing now? Is your company doing well? …
Questions the host may ask
Lesson A Success stories
Communication
Read this company profile.
MTV was launched on August1, 1981. A video called “Video Killed the Radio Star” was shown first. MTV was not very popular in the beginning. That changed, however, when Michael Jackson’s videos were played by the network.
Today MTV is a world wide success story. It still shows music videos. Other programs are broadcast by MTV as well. MTV is consistently voted one of the most popular TV stations by young TV viewers.
In 1985, MTV started a second video channel, VH1. In the 1990s, MTV Asia, MTV Latino, and MTV Russia were started.
Lesson B Big business
Company profiles
Lesson A Success stories
Communication
Make notes about MTV. Divide your notes into the history of MTV, and MTV today.
Lesson B Big business
Company profiles
does music videos and other programs
was launched in 1981
Lesson A Success stories
History of MTV MTV Today
THE COMPANY TODAY This company’s (6) destination is visited by (7) people worldwide. It is used to find (8) . Free (9) are offered, too. Most of its (10) is provided by advertising. Its main offices are found in California.
Communication
Fill in the blanks with the information you hear.
Lesson B Big business
Company profiles
HISTORY OF THE COMPANY This company was originally started as (1) by two (2) in 1994. In the beginning it was called “(3) to the World Wide Web.” Their product was placed on two (4) . The computers were named after two sumo wrestlers. The company (5) . Many stories were broadcast about it in the 1990s.
a hobby students Jerry and David’s Guide
computers
Internet
grew quickly
millionsinformation e-mail services
profit
Keys
Lesson A Success stories
Develop the profile of the company you created in the previous activity. Include some information about its past. Then tell your partner about your company’s history and what it does today.
Communication
Lesson B Big business
History of the Company________________________________ ________________________________
________________________________
________________________________
________________________________
The Company Today ________________________________
________________________________
________________________________
________________________________
________________________________
Company profiles
Lesson A Success stories
Global Viewpoints
Companies and advertising
Before You Watch
Words and phrasesshelter management consulting firm executive brochure smoothie hand outflyer advert janitorial service after hours
Language Notes
Lesson A Success stories Lesson B Big business
Global Viewpoints
While You Watch
What companies does each person describe? Watch the interviews and match the names with the information.
Lesson A Success stories Lesson B Big business
Keys
Global Viewpoints
1. Catherine ___
2. Gian ___
3. Kevin ___
4. Malinda ___
5. Calum ___
6. Dave ___
While You Watch
■
What companies does each person describe? Watch the interviews and match the names with the information.
a. a smoothie business that was founded by college students
b. a company that helps get housing, food, and shelter
c. a successful janitorial business
d. a company that produces complex, easy-to-remember ads
e. a company that offers training programs
f. a company that employs about thirty people
b
e
a
f
d
c
Lesson A Success stories Lesson B Big business
Global Viewpoints
While You Watch
Watch the interviews again and fill in the blanks.
Lesson A Success stories Lesson B Big business
My company is a management consulting firm. We do education for (1) . I make (2) that I send out to many executives throughout the United States. We invite those people to come to our trainings. My friends and I founded a (3) business back in college. We advertise by (4) and we also hand out (5) to students on campus. My friend’s dad’s business is a (6) . And businesses call him and he has people come in and clean the building, after hours. The business is successful because he’s a very hard worker.
Global Viewpoints
While You Watch
■
Watch the interviews again and fill in the blanks.
Gian:
Kevin:
David:
executives
Keys
brochures
smoothieword of mouth flyers
a janitorial service
Lesson A Success stories Lesson B Big business
City Living
Main characters
“Furniture Showroom” – Take one
Tara GreeneMike JohnsonTakeshi Mifune John Howard
Lesson A Success stories Lesson B Big business
City Living
In this episode, Takeshi films his first TV commercial with a little help from Mike.
Takeshi gets his first “real” job filming a commercial for a furniture store, but there’s a
problem.
Preview
I can’t believe Tara got sick! And on the day of my first real commercial shoot.
Lesson A Success stories Lesson B Big business
City Living
In this episode, Takeshi films his first TV commercial with a little help from Mike.
But not to worry, Mike takes Tara’s place as Takeshi’s assistant for the commercial.
Preview
Hello there. My name is John Howard, president of Furniture Showroom …
Lesson A Success stories Lesson B Big business
City Living
In this episode, Takeshi films his first TV commercial with a little help from Mike.
Preview
All our loungers are covered in 100% genuine leather …
Lesson A Success stories Lesson B Big business
The filming goes very well and Mike does a great job showing off the furniture while Mr. Howard speaks.
City Living
In this episode, Takeshi films his first TV commercial with a little help from Mike.
But then, something unexpected happens during the shoot and Takeshi doesn’t know what to do.
Preview
Lesson A Success stories Lesson B Big business
City Living
In this episode, Takeshi films his first TV commercial with a little help from Mike.
Later, Tara asks about the commercial, and Takeshi’s not too sure about it. However, his opinion soon changes …
Preview
Who know what’ll happen …
Lesson A Success stories Lesson B Big business
Look at the photos. Then match the information to make true sentences.
City Living
I can’t believe Tara got sick! And on the day of my first real commercial shoot.
Preview
1. Takeshi is making _____2. The commercial is about _____3. Mike helps Takeshi _____4. Mr. Howard is _____5. In the commercial, Mr. Howard talks about _____ 6. Tara wants to know _____
a. the president of Furniture Showroom.
b. make the commercial.c. a leather chair.d. about the commercial.e. a furniture store.f. his first TV commercial.
Keys
fe
ba
cd
Lesson A Success stories Lesson B Big business
Hello there. My name is John Howard, president of Furniture Showroom …
All our loungers are covered in 100% genuine leather…
Who know what’ll happen …
While You Watch
What’s the story? Watch the video and check (√) True or False. Correct the false sentences.
City Living
Lesson A Success stories Lesson B Big business
1. Mike is helping Takeshi shoot a film school project.
2. Tara was originally scheduled to help Takeshi.3. Tara had to study, so Mike agreed to help out.4. During the shoot, Mike falls a sleep on the sofa.5. At first, Takeshi is unsure about how Mr. Howard feels
about the tape.6. Mr. Howard calls and says the tape was unsatisfactory.7. Mr. Howard says his company wants Takeshi to remake the
tape.8. Takeshi says he’s sorry that he got angry at Mike.
City Living
While You Watch
Keys
What’s the story? Watch the video and check (√) True or False. Correct the false sentences.
True False
commercial
■
√
Lesson A Success stories Lesson B Big business
1. Mike is helping Takeshi shoot a film school project.
2. Tara was originally scheduled to help Takeshi.3. Tara had to study, so Mike agreed to help out.
4. During the shoot, Mike falls a sleep on the sofa.5. At first, Takeshi is unsure about how Mr. Howard feels about the
tape.
6. Mr. Howard calls and says the tape was unsatisfactory.
7. Mr. Howard says his company wants Takeshi to remake the tape.
8. Takeshi says he’s sorry that he got angry at Mike.
While You Watch
City Living
While You Watch
was sick
satisfactory
make more tapes
True False
√
√
√
√
commercial√
√
√
√
Lesson A Success stories Lesson B Big business
What’s the story? Watch the video and check (√) True or False. Correct the false sentences.
Here are some useful expressions from the video.
Everyday English Describing business positively
talk about …Check!Hello there! folksThat should do it. encorewhy
the most successful excellent quality great design 100% genuine most comfortable the best product the right price affordable prices stylish
City Living
While You Watch
Lesson A Success stories Lesson B Big business
Check
Don’t worry about it. It’s going to be great ... especially since you have a “lovely assistant” like me. Right ... there, (1) ______________. Got your signs? (2) ______!Ready, Mr. Howard? And rolling … OK … “Furniture Showroom” commercial — take one.
Watch the video again and fill in the blanks with the information you hear.
that should do it
Keys
City Living
While You Watch
Mike:
Takeshi: Mike: Takeshi:
Lesson A Success stories Lesson B Big business
(3)__________! My name is John Howard, president of Furniture Showroom,
and I’m here to tell you why we’re one of (4) ________________ furniture stores around. The keys to our success are: (5) ______________, (6) ___________ , and (7)______________ . And who are these keys for? (8) ____ for you — our customers! And that’s why I’m here today to show you some of our premier pieces. Like this sleek and (9) _____ lounge chair. All our loungers are covered in (10) ____________ leather, and built with solid steel-frame construction. Take a look at that — (11) ________ well-made. Or take a look at … See for yourself ! You know, (12) ____ , Furniture Showroom is not one of those fly-by-night operations —“here today, gone tomorrow.”… we really pride ourselves in giving you (13) _____________ , at (14)_____________ ! So come on down to Furniture Showroom and take a look at our ...
great design
Watch the video again and fill in the blanks with the information you hear.
excellent quality
Keys
City Living
affordable prices
Mr. Howard: Hello there the most successful
Why
stylish100% genuine
talk about
folks
the best product the right price
Lesson A Success stories Lesson B Big business
While You Watch
Mike:
Takeshi: Mike:
Keys
City Living
While You Watch
encore
Watch the video again and fill in the blanks with the information you hear.
Well, you know what this calls for, don’t you? Yeah … an apology. No, an (15) ______ !
… … … … … …
… … … … … …
Lesson A Success stories Lesson B Big business
City Living
After You Watch
Read these popular advertising slogans. Complete each one with a word from the box. What kind of product or service do you think each one was used for?
driving flowers milk news skies world
1.“Got ____?”
2. “Say it with _______.”
3. “Fly the friendly _____.”
Keys
milk
4.“All the _____ that’s fit to print.”
5. “The ultimate ______ machine.”
6. “Give us 20 minutes and we’ll give you the _____.”
flowers
skies
news driving
world
Lesson A Success stories Lesson B Big business
Present your ad to the group. Your classmates will use the checklist below to rate your ad.
City Living
After You Watch
1. Is the slogan easy to remember?2. Is the ad eye-catching?3. Is the message positive?4. Is the design simple and clean?5. Is the ad original?6. What do you like most about this ad? _____________________7. Would you buy this product? Why or why not? _____________ ____________________________________________________
Yes No
Lesson A Success stories Lesson B Big business