Name: Andy PattersonCandidate Number: 4113Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Proposal

MUSIC 4 THE MIND

2nd Proposal

Connotations Behind both Titles• Music 4 the Mind – The reason for coming up with the idea with

this title is because I want my magazine to appeal to a younger yet modern audience than Q. The “4” is part of text language that teenagers use. I also want it to appeal to young adults because the content will be based on the same content that Q has that make it appealing to it’s own target audience.

• Pop! – The reason for choosing this magazine idea was because I wanted to create next incarnation of Smash Hits (published during 1978-2006) and I feel that there is a gap in the market for a magazine that a young audience, mainly teenage girls, will want to read. The title “Pop!” comes into my mind because it is appealing to it’s main genre, which is pop music. I also want it to have a very cartoon-style feel to it that teenage girls are into.

MUSIC 4 THE MIND

Rough Sketches (Front Cover)

Barcode

Story SeparationSeparates story from subject on front cover

Headline“How ‘X’ did better the Sam Smith, Coldplay and Paolo Nutini’s albums” is in bold and in black. The black in the ‘X’ is made to stand out as the album’s title. Black is made to match the colour on the album cover. The ‘3’ in “3 Page Read” is white so it stands out against the blue background.

MastheadThe denotation of the masthead is Music 4 the Mind and is above Ed Sheeran/Sam Smith’s head. The masthead is shown above his head so that he can be seen on the front cover.

Subject ShotConnotes that this is a close-up of Ed Sheeran, who is the artist from my survey that readers will want to see on the front cover.

Headline“When will his next No. 1 be?” is also in bold and black. Sam Smith’s name is in white and also bigger than the rest of the text because he is the subject on the front cover and the main feature in the magazine. The ‘5’ in “Page 5” is also bigger to show which page Sam Smith is featured in.

The colour scheme goes with the design because I said I would have it repeating throughout.

Rough Sketches (DPS)

8 9

Article Title‘The Man Who… What, exactly?’ connotes that this copy is based on the title of the Travis album ‘The Man Who’

Main ImageOne of the first pieces of a double page that is noticed by someone reading the magazine, connotes that the image of Fran Healy (of Travis) is the first thing to come to mind to a reader. The shot of the artist is going to be a mid-shot.

www.music4mind.co.uk

The CopyThe story from Fran Healy/Naughty Boy in detail by the editors for the purchaser to know the whole story about.

Page NumbersWebsite

Sentence StarterConnotes that this is where theContext begins in the DPS

Article Title‘At the hotel… Hotel Cabana’ connotes that this copy is based on the title of the Barry Manilow song ‘Copacabana’

The colour scheme goes with the design because I said I would have it repeating throughout.

Rough Sketches (Front Cover, Pop!)Masthead

Barcode

Promotion

MainHeadline

MainImage

Puff Promotion

CoverStories

Rough Sketches (DPS, Pop!)

Page Numbers

Website Address

MainImage

Issue 1

DPSImage

Promotion

Headline Title

Text Columns

First LetterBox

Graphic Layouts (Music 4 the Mind)

Graphic Layouts (Pop!)

House Style/Colour Scheme Comparisons (Music 4 the Mind)

• The colour scheme of Q is red, white and black but my magazine’s colour scheme will consist of blue, black and white to signify that it is a rival to Q.

• House Styles – The text on the magazine is still the same but the different fonts for example, the Masthead text in Q is Times New Roman while the text on Music 4 the Mind is Impact. The content of my magazine will be in Calibri compared to Q which is in Arial.

MUSIC 4 THE MIND

House Style/Colour Scheme Comparisons (Pop!)

• Pop! will have many different colour schemes which is what Smash Hits had over the years. The colour schemes will mainly consist of bright colours and white in places as it is aimed at teenage girls.

• House Style – Smash Hits’ masthead changed over the years, but I have chosen Kraash from dafont.com because of it’s cartoonish appearance and will be something to appeal to teenage girls.

Target Audience (Music 4 the Mind)

• My target audience is for teenagers and young adults and my magazine will have that appeal that is similar to Q.

• Q is mainly targeted for those aged 30-40, who are looking for a more sophisticated appeal and want to know more about the artist by what he/she does. My magazine is for those who are younger and will be interested in what the artist also does for example what they do while touring or what they secretly do that no-one would expect.

Target Audience (Pop!)

• My target audience is going to be teenagers and will have that similar appeal Smash Hits had.

• Smash Hits was a teenage magazine for those aged 13-18, who are student around about that age limit. My magazine is to make a reader feel captivated by who is featured in the magazine and what they do to appeal to that target audience.

Marketing for the Magazine

• The magazine is going to be a fortnightly, like Smash Hits was, however there are not many fortnightly music magazines on the market at the moment.

• I'm going to start selling it regionally in London as it is the best location as it has the greatest number of music venues such as the O2 and Wembley Arena, and it is a trendy location, therefore readers can remain updated every fortnight. If it is successful I will sell it throughout the rest of the country. I will also sell the magazine in high street shops and newsagents in the country.

• I currently think that sending it abroad is out of the question because it might not attract a bigger target audience like Music 4 the Mind.