Style of Language (On the magazine)

The first sign that NME is following the traditional actions of a rock/indie music fan is that it is being rebellious and do not worry who is going to see what they say. On this front cover just below the masthead in a red circle it states “Did his f*cking cat direct his new video?” This has set the tone for the reader already on what the language is going to be like inside the magazine especially at the double page spread.

Style of Language (Inside the magazine)

Further more the tone of language inside the magazine follows on from the front cover however the explicit words do not miss any letters or covered up by the *. For example on the double page spread of the issue the pull quote is “Its nice to know we didn’t f*ck anything up last year”-Simon Neal. By using these aggressive and informal words it shows that NME produce exactly what the band or artist is saying. Additionally NME also do not have grammatically correct English they start sentences with “And”. Finally the image caption includes “Oh wait a minute” as the picture was being taken suggests that it was unorganised and both photographer and band (Biffy Clyro) were going along with it as it was taking place.

Website Analysis

Following on their menu bar at the top of their age they have a video button which enables the reader to have an interaction with the magazine they will never be able to have in a hard copy of the magazine. This has interviews live sets and adverts about the latest content competitions and news regarding the indie/rock genre. To do this they use cross media convergence to their YouTube where all of the content is uploaded.

Website Analysis

NME use the website another way to sell their magazine via a subscription link which they clearly show how you would like to receive the weekly issue. As shown below they are able to send the weekly subscription in print copy, Tablet or Desktop. By accommodating the magazine to the readers needs and person preferences it gives the potential subscription reader a higher chance to purchase the magazine because it is available on a variety of mediums so they can keep up to date with the weekly issue.

Website Analysis

Additionally at the bottom of each page NME have an opportunity to sign up to the newsletter that is released every week via an email. To sign up to the newsletter all you have to do is simply type in your email address and click the submit button. By having fans of the indie/rock genre signed up to the newsletter and do not purchase the magazine it is a way of keeping them in touch with the latest news and a taster what will be in next weeks issue which could potentially make them go and buy and copy or subscription if they like the content in the magazine.