The Marketing Functions Sports, Entertainment and Recreation Marketing.
Unit 1.00 Explain the components of the sports and entertainment marketing course. Objective 1.02...
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Transcript of Unit 1.00 Explain the components of the sports and entertainment marketing course. Objective 1.02...
Unit 1.00 Explain the Unit 1.00 Explain the components of the sports and components of the sports and
entertainment marketing course.entertainment marketing course.
Objective 1.02 Discuss the Objective 1.02 Discuss the impact of sports and impact of sports and
entertainment marketing on the entertainment marketing on the economy.economy.
MarketingMarketing
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
ProductsProducts
Include both goods and services
GoodsGoodsGoods are
tangible objects that are useful to consumers.
Examples: tennis rackets, soccer balls, uniforms.
ServicesServices
Services are intangible and include tasks or acts performed for a customer for a price or fee.
Examples: Going to a Broadway play or to a NASCAR race.
Sports MarketingSports MarketingThe involvement of sports to
develop, promote and distribute goods and/or services to satisfy the wants and needs of consumers.
Includes sponsorship, endorsements, promotion, and fan clubs.
Professional TeamsProfessional Teams
Basketball: Charlotte BobcatsFootball: Carolina PanthersHockey: Carolina Hurricanes
Collegiate and Scholastic Collegiate and Scholastic TeamsTeams
UNC – University of North Carolina Duke University University of Okalahoma Ohio State University
Venues: Arenas, Stadiums, Venues: Arenas, Stadiums, Coliseums, SpeedwaysColiseums, Speedways
Time Warner Cable Arena Lowe’s Motor Speedway Bojangles Arena Staples Center
Commercial FacilitiesCommercial FacilitiesMarina Boat Land
Health ClubsHealth Clubs
Gold’s GymYMCAPlanet FitnessLadies Fitness and Wellness
RecreationRecreationAerobicsSoccerBasketballSwimmingArea parks
CampsCampsTennis CampBasketball CampSoccer CampCamp Thunderbird
Professional Individual Professional Individual SportsSports
PGAWorld Tennis AssociationPBA
Professional Individual Professional Individual SportsSports
Running Swimming Golf Bowling
Amateur SportsAmateur Sports
AAU-Amateur Athletic Union
AgenciesAgenciesMLB-Major League BaseballNBA-National Basketball
AssociationNFL-National Football LeagueNCAA-National College Athletic
AssociationSECACC
Sport Support ServicesSport Support Services
NASCAR Winston Cup Racing Wives Auxiliary
Sporting Goods IndustrySporting Goods Industry
NikeAdidasUnder Amour
Sport SponsorsSport Sponsors NASCAR Sprint Cup Series Cadillac sponsoring the PGA
Tour Wachovia Cup Tournament at
Quail Hollow Country Club
Sports MediaSports MediaESPNFox Sports NetSports Illustrated
Entertainment MarketingEntertainment MarketingInvolves the use of entertainment
to develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.
Music IndustryMusic IndustryCapitol RecordsBad Boy EntertainmentRoc-a-fella RecordsJ Records
Movie IndustryMovie IndustryWarner BrothersDisneyActors
Theme ParksTheme ParksWalt Disney WorldCarowindsCedar Point
Radio IndustryRadio IndustryFMAMCountryRapHip-hopJazzSirius satellite radio
Film IndustryFilm IndustrySundance Film Festival
Television IndustryTelevision IndustryNBCABCCBSCable TV
Dramatic Arts IndustryDramatic Arts IndustryChildren’s TheatreBroadwayBelk Theatre
Video Game IndustryVideo Game IndustryX-Box 360Nintendo WiiSony Playstation 3
Fine Arts and Science Fine Arts and Science IndustryIndustry
Smithsonian Museum
Mint Museum
Night Club IndustryNight Club Industry
Club Ice40/40 ClubRain
Literacy IndustryLiteracy IndustryLibraryInternetBooks
Casinos IndustryCasinos Industry Las Vegas Reno Atlantic City Harrah’s Cherokee Casino
Hobbies/Craft IndustryHobbies/Craft Industry
Southern Christmas Show
Trends in Sports & Trends in Sports & EntertainmentEntertainment
Sports:– Naming Rights– X-Games– Sport Specific
Channels
Entertainment– Internet Web
Casts– MP3’s– DVD’s
Importance of Sports and Importance of Sports and EntertainmentEntertainment
How much revenue does sports and entertainment generate?
Approximately 93.2 million people viewed the 2009 Super Bowl.
The average attendance per NFL game is 70,000.
Importance of Sports and Importance of Sports and EntertainmentEntertainment
In 2009, approximately 17,341,012 people watched a NFL game.
How much revenue does television generate for the NFL.
How many people attended NBA games per year.
How many people attended MLB games last year.
Importance of Sports and Importance of Sports and EntertainmentEntertainment
In 2008 17,063,000 people visited Walt Disney World.
The Titanic, the movie, grossed almost $1 billion in global ticket sales.
Importance of Sports and Importance of Sports and EntertainmentEntertainment
81.2% of US Households have a DVD player.
67% of Americans subscribe to cable TV.