Sports & Entertainment Marketing II
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Transcript of Sports & Entertainment Marketing II
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Objective 1.03 Illustrate the use Objective 1.03 Illustrate the use of the marketing mix in sports of the marketing mix in sports and entertainment marketing.and entertainment marketing.
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Marketing
The process of developing, promoting, pricing, and distributing products in order to satisfy customers’ needs and wants.
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Marketing FunctionsProduct/service management
Pricing
Marketing Information Management (MIM)
Selling
Promotion
Distribution
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Marketing MixA combination of decisions a business makes in order to
best reach its target market. Known as the four Ps (product, price, place, promotion).
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Marketing Mix (4 Ps)Product - Businesses must decide which products to
offer customers.
Price - The amount a business charges customers for a product.
Place - Having the product available at the right time and location. Also known as distribution.
Promotion - Informing and reminding customers of the products available to them and persuading them to purchase. Promotion includes advertising, personal selling, sales
promotion, and publicity.
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ProductsInclude both goods
and services
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GoodsGoods are tangible
objects that are useful to consumers.
Examples: tennis rackets, soccer balls, uniforms.
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Services
Services are intangible and include tasks or acts performed for a customer for a price or fee.
Examples: Going to a Broadway play or to a NASCAR race.
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Sports MarketingThe involvement of sports to develop, promote and
distribute goods and/or services to satisfy the wants and needs of consumers.
Includes sponsorship, endorsements, promotion, and fan clubs.
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Professional TeamsBasketball: Charlotte Bobcats
Football: Carolina Panthers
Hockey: Carolina Hurricanes
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Collegiate and Scholastic TeamsUNC – University of North
Carolina
Duke University
University of Okalahoma
Ohio State University
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Venues: Arenas, Stadiums, Coliseums, Speedways
Time Warner Cable Arena
Lowe’s Motor Speedway
Bojangles Arena
Staples Center
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Commercial FacilitiesMarina Boat Land
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Health ClubsGold’s Gym
YMCA
Planet Fitness
Ladies Fitness and Wellness
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RecreationAerobics
Soccer
Basketball
Swimming
Area parks
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CampsTennis Camp
Basketball Camp
Soccer Camp
Camp Thunderbird
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Professional Individual SportsPGA
World Tennis Association
PBA
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Professional Individual Sports Running
Swimming
Golf
Bowling
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Amateur SportsAAU-Amateur Athletic Union
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AgenciesMLB-Major League Baseball
NBA-National Basketball Association
NFL-National Football League
NCAA-National College Athletic Association
SEC
ACC
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Sport Support ServicesNASCAR Winston Cup Racing Wives Auxiliary
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Sporting Goods IndustryNike
Adidas
Under Amour
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Sport SponsorsNASCAR Sprint Cup Series
Cadillac sponsoring the PGA Tour
Wachovia Cup Tournament at Quail Hollow Country Club
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Sports MediaESPN
Fox Sports Net
Sports Illustrated
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Entertainment MarketingInvolves the use of entertainment to
develop, promote and distribute goods and/or services to satisfy the wants and needs of customers.
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Music IndustryCapitol Records
Bad Boy Entertainment
Roc-a-fella Records
J Records
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Movie IndustryWarner Brothers
Disney
Actors
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Theme ParksWalt Disney World
Carowinds
Cedar Point
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Radio IndustryFM
AM
Country
Rap
Hip-hop
Jazz
Sirius satellite radio
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Film IndustrySundance Film Festival
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Television IndustryNBC
ABC
CBS
Cable TV
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Dramatic Arts IndustryChildren’s Theatre
Broadway
Belk Theatre
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Video Game Industry
X-Box 360
Nintendo Wii
Sony Playstation 3
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Fine Arts and Science Industry
Smithsonian Museum
Mint Museum
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Night Club IndustryClub Ice
40/40 Club
Rain
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Literacy IndustryLibrary
Internet
Books
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Casinos IndustryLas Vegas
Reno
Atlantic City
Harrah’s Cherokee Casino
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Hobbies/Craft Industry
Southern Christmas Show
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Trends in Sports & Entertainment Sports:
Naming Rights X-Games Sport Specific
Channels
Entertainment Internet Web Casts MP3’s DVD’s