Unit 1 The Yearbook & Yearbook Staff

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Yearbook The Course

Transcript of Unit 1 The Yearbook & Yearbook Staff

Page 1: Unit 1 The Yearbook & Yearbook Staff

YearbookThe Course

Page 2: Unit 1 The Yearbook & Yearbook Staff

Unit 1:The Staff as a TEAM

Editor in chief

Business Manager

Section Editors

Photo Editor


Copywriters and page designers

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Editor in chief

Overall production and promotion of a yearbook.

Delegates assignments to section editors and provides ideas on story angles, picture, content, etc.

Lead regular staff and editorial meetings to check on progress, give suggestions, simplify procedures and motivate editors. SHE ENFORCES DEADLINES.

With the help of the adviser, she plans the production schedule and organizes the ladder diagram.

Must be knowledgeable about trends and up-to-date on campus happenings and contact sources.

Keeps staff busy and enthused.

KEY to editor’s success; be a hard worker – but don’t do all the work.

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Business Manager

Plans and controls the budget with the editor and adviser.

Sets up advertising sales campaigns and trains his sales staff.

Supervises the creation of advertisements.

Keep track of invoices and accounts receivable and corresponding with delinquent accounts.

Promotes the yearbook through various promotion campaigns.

Supervises sales, keeps and updated list of students who have purchased books and related items, collects money and distributes receipts.

If necessary, he’ll be the one to contact parents by letter and verify their purchases by mailing receipts.

Organize additional fund-raising campaigns.

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Section Editors

Answer to the editor in chief and provide constant updates on deadlines and assignments.

Responsible for design and content of their sections and consult among each other for consistency and style.

Work closely with photo editor and assigned photographers. Request photographs and provide suggestions for picture, content, size and shape.

Must effectively communicate in assigning stories and setting various deadlines.

Serve as a working supervisor and contribute to copywriting and layout production.

Proof copy errors, consistency, photo choice and cropping.

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Photo Editor

Must be able to communicate ideas and delegate assignments to the photographers.

Organize files for negatives, digital images, contact sheets and caption information.

Consult with editors, to determine photo needs for each section of the yearbook.

Know good pictures from bad.

Set photographic deadlines, call for reshoots, control quality, regulate film and battery life, keep an eye on darkroom inventory and maintenance needs.

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Photographers Responsible for shooting scheduled events and for completing assignments on time.

Check with the photo editor for ideas and make certain they fully understand what’s expected of them.

Assignments are made by the photo editor but actually come from section editors.

Photographers should know which editor requested the pictures in case the photo editor is unavailable for questions.

Cameras must be carried whenever possible and photographers should try to capture the spontaneous excitement of the year.

Write down the names of those photographed for caption information. Can be done by a reporter if activities are covered by two-person teams.

Maintain negative and digital image filing systems established by the photo editor.

Be aware of inventory needs and recommend reordering when necessary but should never take supplies for personal use.

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Copywriters and page designers

It is critical that these two groups meet all deadlines to keep production moving.

All writers and designers report to section editors for assignments and direction.

Attend meetings and set up interviews to gather facts and quotes for stories.

Be familiar with the style sheet and write according to the guidelines stated.

Designers create rough layouts to be approved by the section editors.

All layouts should be checked for consistency and accuracy.

Copywriters and designers also help with advertising sales, book sales, fund-raisers, filing, proofing and other general staff duties.

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Organizational Structures