Unit 1 The Yearbook & Yearbook Staff

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Transcript of Unit 1 The Yearbook & Yearbook Staff

  • 1.Yearbook The Course

2. Unit 1:The Staff as a TEAM

  • Editor in chief
  • Business Manager
  • Section Editors
  • Photo Editor
  • Photographers
  • Copywriters and page designers

3. Editor in chief

  • Overall production and promotion of a yearbook.
  • Delegates assignments to section editors and provides ideas on story angles, picture, content, etc.
  • Lead regular staff and editorial meetings to check on progress, give suggestions, simplify procedures and motivate editors. SHE ENFORCES DEADLINES.
  • With the help of the adviser, she plans the production schedule and organizes the ladder diagram.
  • Must be knowledgeable about trends and up-to-date on campus happenings and contact sources.
  • Keeps staff busy and enthused.
  • KEY to editors success; be a hard worker but dont do all the work.

to be announced 4. Business Manager

  • Plans and controls the budget with the editor and adviser.
  • Sets up advertising sales campaigns and trains his sales staff.
  • Supervises the creation of advertisements.
  • Keep track of invoices and accounts receivable and corresponding with delinquent accounts.
  • Promotes the yearbook through various promotion campaigns.
  • Supervises sales, keeps and updated list of students who have purchased books and related items, collects money and distributes receipts.
  • If necessary, hell be the one to contact parents by letter and verify their purchases by mailing receipts.
  • Organize additional fund-raising campaigns.

5. Section Editors

  • Answer to the editor in chief and provide constant updates on deadlines and assignments.
  • Responsible for design and content of their sections and consult among each other for consistency and style.
  • Work closely with photo editor and assigned photographers. Request photographs and provide suggestions for picture, content, size and shape.
  • Must effectively communicate in assigning stories and setting various deadlines.
  • Serve as a working supervisor and contribute to copywriting and layout production.
  • Proof copy errors, consistency, photo choice and cropping.


  • Must be able to communicate ideas and delegate assignments to the photographers.
  • Organize files for negatives, digital images, contact sheets and caption information.
  • Consult with editors, to determine photo needs for each section of the yearbook.
  • Know good pictures from bad.
  • Set photographic deadlines, call for reshoots, control quality, regulate film and battery life, keep an eye on darkroom inventory and maintenance needs.

7. Photographers

  • Responsible for shooting scheduled events and for completing assignments on time.
  • Check with the photo editor for ideas and make certain they fully understand whats expected of them.
  • Assignments are made by the photo editor but actually come from section editors.
  • Photographers should know which editor requested the pictures in case the photo editor is unavailable for questions.
  • Cameras must be carried whenever possible and photographers should try to capture the spontaneous excitement of the year.
  • Write down the names of those photographed for caption information.Can be done by a reporter if activities are covered by two-person teams.
  • Maintain negative and digital image filing systems established by the photo editor.
  • Be aware of inventory needs and recommend reordering when necessary but should never take supplies for personal use.

8. Copywriters andpage designers

  • It is critical that these two groups meet all deadlines to keep production moving.
  • All writers and designers report to section editors for assignments and direction.
  • Attend meetings and set up interviews to gather facts and quotes for stories.
  • Be familiar with the style sheet and write according to the guidelines stated.
  • Designers create rough layouts to be approved by the section editors.
  • All layouts should be checked for consistency and accuracy.
  • Copywriters and designers also help with advertising sales, book sales, fund-raisers, filing, proofing and other general staff duties.

9. Organizational Structures