Curriculum ~

Terms

Jostens Terms

From our yearbook staff to yours.

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Terms What is Jostens?

• The company that prints and publishes your yearbook– Jostens Rep: your connection to the publisher, a wealth of

information, and an advocate in completing deadlines, meeting budgets, planning, creating, etc.

– Jostens Plant Consultant: your connection in creation of your yearbook at the plant level.

– Jostens Tech Support: the call-in support system that can help you with any computer related issues.

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TermsJostens Terms

• Yearbook Avenue (YBA)– Access to tools to create, sell, and promote your

yearbook. YBA includes record keeping software, page generators, coverage reports, etc. to ensure your staff runs smoothly.

• Yeartech Online (YTO)– Creation software that allows one to create their

yearbook online. In YTO, one can assign logins and anywhere there is access to the internet, one has access to current pages of the yearbook for creation.

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Terms

• Tag– The ability to mark photos with names of individuals who

appear in the photos. Tagging photos allows for better coverage and easy indexing.

• Coverage Report– An option on YBA that displays the number of times

individuals appear in the yearbook (photos must be tagged) and the page numbers on which they appear. The coverage report also allows for easy access to correct spelling of names.

Jostens Terms

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Terms

• Personal Ads– Ads created by individuals to celebrate a variety of

events/purposes including graduation, friendship, accomplishments, etc.

• Widget– An item placed on a school’s website that can display a variety

of things including yearbook commercials, slideshows, etc.

• QR Codes– Barcodes that can be scanned via smartphones. The QR code

then connects one to online content not included in the yearbook.

Jostens Terms

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Terms

• Personalization– The opportunity for an individual to add his/her

name or a short phrase to the front of his/her yearbook.

• Dust Jacket– A clear plastic cover that can be placed around a

yearbook to protect it from the elements.

Jostens Terms

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Terms

• Replay It– A personalized site where photos can be submitted

to a school for use in the yearbook. Schools need only give patrons of the school community the login/password combination to access, upload, and send photos to schools.

Jostens Terms

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TermsYour Assignment

• In pairs, distribute the terms in this powerpoint amongst your staff evenly.

• Using a notecard for each term (ie: if you have three terms, you need three notecards), record each of the following information:– The word

– A visual description of the word

– The word used correctly in a sentence

• Add your photos to the word wall

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Terms

Yearbook Components

Terms you should know to do your job right!

Yearbooking Terms

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TermsDesign Elements

• Headline– Introduces the reader to the page by summarizing

the story of the page or highlighting its focus. Should use literary devices to be clever or eye-catching.

• Feature Story– Tells about the event and gives more insight and

detail than a caption can.

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Terms

• Caption– There are different types of captions (ident,

summary, quote, expanded, collection, group), but all captions should tell the reader more about the photo than they can simply see.

Design Elements

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TermsTypes of Captions

• Id/ident: name and grade

• summary: who, what, when, where, why, how

• quote: first-person, word-for-word commentary

• expanded: in-depth, 5Ws & H, and direct quote

• collection: describe a photo package, can be idents

• group: idents by row

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TermsPhoto Terms

• Visual storytellers– Types of Photos

• Dominant: The largest photo on the page, must be a strong emotional or action shot to catch the attention of the audience.

• Action: candids capturing the peak of action

• Reaction: candids illuminating emotional responses

• Scrapbook/environment: posed photos featuring unique personalities

• COB: cut-out background photo

• Selective Color: part black/white, part color photo

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Terms Page Elements

• Folios– These are page numbers and page information.

They should go with your theme and add to the page.

• Byline– The name of the author(s) of the spread/page

• Photo Montage/Collection– A collection of photos, separated by very thin rails

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TermsYearbook Basics

• Coverage– Reporting the story of the entire year for all

students, staff, and community. Each student should appear in your book at least 3 times.

• Theme– The unifying idea that has a visual and verbal

element that holds the book together. The verbal might be a graphic or other design element.

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TermsInside the Book

• Page 1, Table of Contents, and Opening– Consider placing the table of contents on the

endsheet or page 1. Also, include school information and introduce your theme.

• Sports Section– Highlights the athletic events of your school

• Academics– Should highlight the exciting and interesting things

going on in the classroom.

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Terms

• Clubs/Organizations– Records the happenings of the clubs that exist in your

school (school sponsored and student sponsored)

• People– School “mug shots” of all students and staff in the school.

• Student Life– Highlights activities that take place in the lives of students

in and outside of school

Inside the Book

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Terms

• Advertising/Community Section– Showcases the businesses and families who support

your book.

• Index– A record of who is in the book and where the reader

can find them. Might include photos for more coverage.

• Divider– Pages/spreads that indicate new sections and provide

continuity with your theme.

Inside the Book

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Terms Emphasizing your theme

• Opening– Gives an introduction to your theme and starts the

book out on that note.

• Closing– Finishes the story of the year and brings the book

closure.

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TermsPutting it together

• Ladder– Page-by-page outline or blueprint of the stories to be

covered in the yearbook which includes:

• Multiples: Eight pages on one side of a press sheet, indicated by shading on the ladder; color is purchased in multiples. Multiples are designated by different colors on the ladder.

• Signatures: Groupings of pages that are printed on the same press sheet and folded into 16-page mini-booklets; signatures are then bound together to make a complete book. Signatures are equal to two multiples.

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Terms

• Page– A single page of content with the opposite

page featuring a different, yet often related topic.

• Double Page Spread (DPS)– Two facing pages presenting a variety of

elements to tell a story.

Putting it together

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TermsYour Assignment

• In pairs, distribute the terms in this powerpoint amongst your staff evenly.

• Using a notecard for each term (ie: if you have three terms, you need three notecards), record each of the following information:– The word

– A visual description of the word

– The word used correctly in a sentence

• Add your photos to the word wall

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Terms

Design Terms

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TermsOverview

Layout (template for each page) Structure (column division) Dominance (focal point of the page) Contrast (visual interest created by variety) Eyeflow/Eyeline (keeps the reader interacting

w/content) Linkage (visually links two facing pages)

These elements should be a part of the page designing process.

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TermsElements of Design

• White Space– Planned open space on a page used to frame or

otherwise highlight content.

• Layout– The layout is the template for your pages. It organizes

all your design elements so that you can place them later.

• Structure– By using columns and guides, your pages will be

uniform and even.

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Terms

• Dominance– Each page should have a dominant element on the design.

This may be a photo or a connected group of photos.

• Contrast– Try to mix up elements and sizes of photos on your page to

create contrast and variety, increasing reader appeal.

• Eyeflow/Eyeline– This is the invisible (or white space created) line that runs

across the DPS, helping connect the two pages and keeping the reader’s visual flow.

Elements of Design

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Terms

• Linkage– Each DPS should be designed as one unit, not two

separate pages. Linkage helps readers stay on the pages longer and make things look more unified.

Elements of Design

Curriculum ~

TermsYour Assignment

• In pairs, distribute the terms in this powerpoint amongst your staff evenly.

• Using a notecard for each term (ie: if you have three terms, you need three notecards), record each of the following information:– The word

– A visual description of the word

– The word used correctly in a sentence

• Add your photos to the word wall