Unit 1 - Intro Travel Agency

8/14/2019 Unit 1 - Intro Travel Agency

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UNIT I - Introduction

Definition of Terms

Tourism as an Industry, Product,

& Service


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Activities of people traveling to and staying inplaces outside of their usual environment for

not less than 24 hours but not more than ayear for pleasure, business and others

Definition

Tourism


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Definition

Industry

An entity that generates either products orservices for profit


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Definition

Tourism Industry

Is a composite of industries and entities, bothpublic and private, involved in the planning,

development, marketing, sales, operation andevaluation of destinations, products andservices


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Tourism Industry

Government Sector Planning,

development,marketing of`

destinations

Delivery of tourismservices

Evaluation of tourismresults

Private Sector Planning,

development,marketing of specific

tour products

Operation of tourproducts

Delivery of tourismservices

Evaluation of tourismresults


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Tourism Industry

Government Sector DOT

PCVC

PTA LGU

Other NationalGovernment Units

Private Sector Transportation

Lodging/Hospitality

Food and Beverage

Activities and Attractions

Travel Trade

Others (Publishingcompanies, ITC SP,

Marketing & PublicRelations Org. EventsOrganizers, MiscellaneousServices


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Government Sector

Other National GovernmentUnitsDOTC DFA

CAB DOJ

CAAP DOF

DPWH DENR

MARINA DILG

PPA LGULTFRB PNP


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Tourism Industry

Product

Service


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Tourism as a Product

Intangible

Perishable

Standard and quality varies over time Interacts with external forces

Characteristics:


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Is a geographical unit which the touristvisits and where s/he stays.

3 Factors:

Attractions Site or Event

Natural or Man-made

Amenities or Facilities Access

Tourism Product : Destination


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Site Attractions


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Event Attractions


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Natural Attractions


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Man-made Attractions


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Amenities or Facilities


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Amenities or Facilities


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Entertainment


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Entertainment


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Access


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Tourism as a Service

Employees perform actions that benefit orserve customers

Employees are professionals A special attitude or relationship exists

between the employee performing the serviceand the customer receiving it

Characteristics:


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Is the act of moving outside one's homecommunity for business or pleasure

Definition

Travel


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History of TA

Thomas Cook


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Unit 1 - Intro Travel Agency

Documents

Transcript of Unit 1 - Intro Travel Agency