高一（下）

Unit 1 Advertising

Word power

Using suffixes

Blank-filling

_____________ (advertise) are an important part of life.They use lots of ____________ (persuade) and _______ (excite) images to sell products or services. ________(general) speaking, there are two main types: __________ (commerce) ads and PSAs. They do not always tell you the _______ (true). We should be_______(care).

Advertisements

persuasive exciting

Generallycommercial

truth careful

Question: How are these new words formed?

More examples:Root derivatives/new words

health

interest

depend

use

difficult

week

healthy

interesting

dependent

useful

difficulty

weekly

Competition:

Think more words that are created this way.

Which group can win?

The group that has the most words wins.

How to form adjectives from nouns and verbs?

A: Do all ads play tricks on people?

B: No. PSAs use some of the same methods as commercial ads, like attractive pictures and exciting language, but they are not meant to trick us.

commerce n. commercialattract v. attractiveexcite v. exciting

Using suffixes

Noun +y

+ly

+ic

+al

+ous

+ful

health healthy

week weekly

hero heroic

nation national

danger dangerous

help helpful

Verb +ed

+ing

+able

+ive

mix mixed

interest interesting

enjoy enjoyable

attract attractive

Can you think of more

examples?

Best Clothing ShopBest Clothing Shop

Do you want _______ (love) and _________ (attract) clothing at low prices? Are you tired of wearing the same plain(素色的 ), _______ (bore) outfits(服装 ) every day? Do you sometimes feel like your friends are trendier(更时髦的 ) than you are, and wear more _______ (create) outfits?

lovely

attractive

boring

creative

We can tell you where your friends found their ________ (fantasy幻想 ) clothes. Best Clothing Shop has opened two new stores in the city centre. An _______ (excite) film star look is now available to every teenager! Our shopping environment is _________ (friend) and enjoyable. Our highly ___________ (compete) prices mean you don’t have to be rich and _________ (fame) to look great.

fantastic

exciting

friendly

competitivefamous

Jeans, shirts and dresses are on sale now. If you are one of the first ten ______ (luck) shoppers this weekend, you will receive a discount(折扣 ) card. So come this Saturday to one of our new stores to collect your free gift and start shopping at the place where you can find the clothes you have always wanted!

lucky

Exercise: Best Clothing Shop

Possible answers:

(1) lovely (2) attractive (3) boring

(4) energetic (5) friendly (6) enjoyable

(7) wealthy (8) lucky (9) fantastic

Let’s learn more about suffixes.

Suffix Meaning Examples(adj.)

-ical having the quality of

-able having the ability of

-ous like, full of

-ful characterized by

-less without

medical,electrical

enjoyable,reasonable

dangerous,adventurous

joyful,mouthful cloudless,hopeless

c o m m e r c i a l1 commerce 2 health 3 hero 4 attraction 5 help 6 excitement 7 origin 8 danger

1

2

3

4

5

6

7

8

Hidden word

________ and food are quite important to our human beings.

Use the correct form of the words to fill in the blank.

h e a l t h y

h e r o i c

a t t r a c t i v e

h e l p f u l

e x c i t i n g

o r i g i n a l

d a n g e r o u s

Clothing

Active show

Suppose you want to open an ice cream shop in Yangzhou. However, there is already an ice cream shop here. What could you do to make sure that your new shop would be successful? You are expected to make a brief sales plan.

Useful expressions:

ProductMarket researchSales and marketingSales/marketing departmentConsumersMarket shareSales targetMarket leaderHigh quality Sales figures

产品市场调研 / 调查

销售和市场销售 / 市场部顾客

市场份额销售指标

市场份额的最大占有者高质量销售额

Marketing and Sales(市场与销售部分）

Vice-President of Sales 销售副总裁 Senior Customer Manager 高级客户经理 Sales Manager 销售经理 Sales Manager 地区销售经理 Sales Assistant 销售助理 Wholesale Buyer 批发采购员 Marketing Consultant 市场顾问 Marketing and Sales Director 市场与销售总监 Market Research Analyst 市场调查分析员 Manufacturer's Representative 厂家代表 Sales Representative 销售代表

Marketing and Sales Marketing Director Customer Manager Vice-President of Marketing Customer Manager Sales Administrator Advertising Manager Salesperson Sales Executive Marketing Assistant Product Developer Marketing Manager

( 市场与销售部分）市场总监 客户经理

市场副总裁 地区客户经理 销售主管 广告经理

销售员销售执行者

市场助理 产品开发 市场经理

Before a company starts making a new p_______, they must collect and study information about what people want and need. So, they do m_____________. The boss of the company needs a lot of information about the s_________________ of the product. So, the s________________________, led by a sales/marketing manager, will present the information from their market research to the boss.

roduct

arket research

ales and marketingales/marketing department

Sales and marketing A

The company can then choose the right product to produce, the one which is expected to be most popular with c_________. One of the most important pieces of information is the m__________ ----- the percentage of a market that the company has. Also important are the s__________ ----- the amount which they think they will sell in a future period.

onsumers

arket share

ales targets

If they want to become the m____________, the company must ensure that their product is of h___________. Once the product goes on the market, its s____________ ----- the amount which has been sold ----- should be reported every day, so the company can check the progress of their product.

arket leader

igh quality

ales figures

1.product

2.market share

3.sales figures

4.consumers

5.high quality

6.market research

7.sales/marketing department

8.sales target

9.market leader

10.sales and marketing

Sales and marketing B

When the new product is produced after the market research, we still need design some helpful, exciting and attractive advertisements so that the advertisements can help us excite and attract more customers to buy the product.Question:What’s the difference between these two different colored groups?

1.This book is of great help, that is to say, it is very _______.

2. I don’t think it has any use, that is to say, I don’t think it is ______.

3. The message is of great value. That is to say, it is _______.

4. The old man is in good health.----He is _______.

5. Drunk drivers are a great danger to people on the road. that means they are __________ drivers.

helpful

useful

valuable

healthy

dangerous

I want to buy some milk ________ from the shop. ________of milk usually go up during this time.I like ‘Fresh’ milk very much because this brand usually has a good________ . Recent sales ________

show that it is popular among __________. The shop also gives much _______ of 10 per cent for cash. Why don’t you have a try?

products

Sales

quality figuresconsumers

discount

Exercise for consolidation

product sales quality figure consumer discount

Language Points:

1. 过去分词作定语：单个过去分词作定语一般置于被修饰词之前；过去分词、词组作定语置于被修饰词之后。可以表示动作已经完成、处在某种状态或逻辑被动关系。

e.g.

a retired teacher （完成）e.g.

a book written by Lu Xun （被动）e.g.

a girl dressed in white （状态）

2. for sale 待售的、供出售的 not for sale 不出售的、非卖品 on sale 上市的、出售的3. … be popular with/among sb ……

受某人的欢迎

4. of high quality/value/importance

/help/use/big size 可以作表语、后置定语或宾语的补语

5. ensure vt. 保证（发生、获得） ensure (one’s) doing sth 保证 /确保（某人）做某事

ensure … against …保护 /保证……免受…… ensure that … 接宾语从句

e.g. All necessary measures will be taken

to ensure the safety when the 2008

Olympics is held in Beijing.

e.g.

I cannot ensure his telling the

complete truth.

e.g.

The person in charge of the construction

site should ensure workers against

accidents.

Homework

1 Finish the Ex on Page 91.

2 Make good preparation for Grammar and Usage.