9 Unique Local Ranking Factors

Local SEO has its own unique factors which

affect your local search ranking. Let us talk

about some of them:

USE CITY AND COUNTY IN LANDING PAGE TITLE Add city and county in the landing page that you want to position in search results. It will help search engines and visitors know the services and location of your business.

QUALITY OF INBOUND LINKS A local business can get links from

several sources like local newspapers, charity sites, business

associations, business citations, bloggers and others. The quality and

authority of a link is a part of your visibility in search results.

PHYSICAL ADDRESS By adding physical address in a city, county or an area, you can increase importance of that page for a search. Markup with schema after adding the address to the page or site. You may contact a company that provides SEO for local business to reach more local customers

QUALITY OF STRUCTURED CITATIONS

A local citation influences search engines to decide how crucial your site is locally and where to position it in localised search results. This situation includes name, address and phone number of your business. 

USE PRODUCTS AND SERVICES KEYWORD IN WEBSITE URL

Website url is a good place to add keywords. If unfriendly urls are formed by your website, check if your cms can produce search engine friendly urls.

RATE OF CLICKS FROM SEARCH RESULTS

Google organic click causes 71.33% of searches for page one while page two and three gets only 5.59% of the clicks.

ADD CITY AND COUNTY IN LANDING PAGE H1/H2 TAGS

Ensure that your city and county is added in title, H1 and H2 tags of the landing page. According to a result-oriented local SEO strategy, adding city and county helps search engines to find that page.

DOMAIN DIVERSITY Building different links will appear

natural since you develop the resources on the website to get

natural links.

PERFORM NAP MATCHING BY BUSINESS PAGE

NAP stands for name, address and phone number. These are important details across the web. They should be on the initial page of the website.

Above factors will influence the local

search ranking of your business. You may visit an experienced Search Engine Optimisation expert to improve your online visibility.

IMPROVE YOUR ONLINE VISIBILITY.

Visit now173 Princess Park Manor, Royal Dr, London N11 3FR+44 208 259 2120hello@dubseo.co.ukhttps://www.dubseo.co.uk