Spadea

The San Francisco Chronicle and SFGate.com combine years of proven experience with innovative flair to develop solutions that work. We offer you the flexibility to maximize your message with a variety of distinctive ad sizes, shapes, sections and positions that will grab readers’ attention and generate more revenue. Based on your marketing objectives, we will work to reinforce your brand, target your market and make your ad jump off the page. That’s just the beginning of what we can do to help your business grow, so let your imagination run wild.

Learn more about this unique new program from the San Francisco Chronicle, the most read, highest-circulation newspaper in Northern California.

For more information, please contact Hernan Ponce,

Vice President of National Advertising at (415) 777-6826

Your Audience Delivered

Luxury Well

Bookends

Strip Ad

Sports Scoreboard Ad

Custom Creative Double Truck

Custom Creative Double Truck

Double Truck Full-Page Double Truck Full-Page

Checker Board

Checker Board

Weather

Checker Board

3-Part Sports

Custom Creative Shape

Custom Creative Shape

Section Front Strip Ad

Skybox and Strip Ad

Widget

U-Shape Double Truck U-Shape Double Truck

Shadow

Stairstep

L-Shape

L-Shape Reverse

Strip Ad and Banner

T-Shape and Upside Down T-Shape

Extended Pull-out Extended Pull-out

Extended Pull-out Extended Pull-out

SFGate.com

Advertising Formats and Products

HOME PAGE WRAP SLIDING BILLBOARD(PENCIL LEAVE BEHIND)

CORNER PEEL INTERSTITIAL

SLIDING BILLBOARD(EXPANDED)

Unit Name Dimensions (in pixels)

File Size Limit: GIF/JPG

File Size Limit: Rich Media

1/2 Banner 234 x 60 30K 40K

Leaderboard 728 x 90 30K 40K

Rectangle/Square 300 x 250 30K 40K

1/2 Page 300 x 600 30K 40K

Skyscraper 160 x 600 30K 40K

Product Size (Expanded)

Leave Behind Size

Displays For

(in seconds)

Accepted On

Interstitial 640 x 480 N/A 8 Home Page and ROS

Home Page Wrap 1346 x 1200 (background image), 300 x 600 & 234 x 60

or 728x90

N/A N/A Home Page (1346 x 1200 130K file size limit; 300x600 & 234x60

40K file size limit each)

Section Main Page Wrap 1346 x 1200 (background image), 300 x 600 & 728 x 90

N/A N/A Home Page (1346 x 1200 130K file size limit; 300x600 & 728x90

40K file size limit each)

Corner Peel 800 x 600 125 x 100 8 Home Page and ROS (90k total file size limit for both the 800x600

and 125x100)

Sliding Billboard 950 x 300 950 x 30 8 Home Page and ROS (90k Sliding w. Pencil Leave Behind)

Auto Expandable(Frequency capped at 1x/user/day)

728 x 360 728 x 90 8 ROS (Home Page Excluded)

Auto Expandable(Frequency capped at 1x/user/day)

610 x 250 300 x 250 8 ROS (Home Page Excluded)

Floating Ads(Frequency capped at 1x/user/day)

610 x 250 max 300 x 250, 728 x 90 8 ROS

Floating Ads(Frequency capped at 1x/user/day)

610 x 250 max 300 x 250 8 Home Page

Rich Media Formats Accepted:

Eyeblaster: Expandable & Polite Banner, VideoStrip, Push Down Banner, Floating Ad, Full-Page Overlay

Pointroll: FatBoy, TomBoy, BadBoy, TowelBoy, FoldOver

AdInterax: Expandable Banners, Floating Ads, Corner Peels, Sliding Billboards

Eyewonder: Expandable Ad, Floating Ad

DART Motif: Expanding, Floating, Peel DownOther formats will be accepted upon testingFlash ads are accepted at version 9 or lower

In addition to these and other standard ad formats, we also offer synchronized units, in-unit video and user-initiated expandable ads.

Standard Ad Sizes and Guidelines

High-Impact Rich Media Formats and Specs

Ad Sizes

Spadea (inside)Spadea (front)

Pyramid Shape

U Shape

Widget 3 Part Sports

Bookends

Strip Ad Shadow

L Shape

U Shape Double Truck

Widget Double Truck Stairstep Pyramid

T Shape Double Truck T Shape Double Truck

Bookends Double Truck

Reverse L Shape Checkerboard Robot

Spadea (back)

Varying sizes and ad positions are available on most unique ad sizes.

For more information, please contact your account executive.

4.25" x 18.5"

9.75" width

3.13

9" x

20"

1.48

6" x

20"

1.48

6" x

20"

1.48

6" x

20"

4" x 20"

1.48

6" x

20"

1.486" x 20"

1.486" x 20"

1.486" x 20"

1.486" x 20"

3.139" x 20" available

3.139" x 20" available3.

139"

x 2

0" a

vaila

ble

3.139" x 20"

Varying heights available

14" x 20" 9.75" x 20"

9.75"x 4"

4.792" x 9.83"

4.792" x 9.83"

Varyingsizes

available

9.75" x 4"

20.75"x 2"

20.75" width

20.75"x 2"

20.75" x 4" available

20.75" x 4" available

9.75" x 2"

4" x 20"

20.75"x 2" 9.75" x 2.79" 9.75" width

9.75" width

Varyingsizes and positions

20.75" x 4" available

Varying sizesavailable

Varying sizes and ad positions available

Varying sizes and ad positions available

20.75" width 9.75" width

Spadea

Spadea

Spadea