Uninor Corporate Presentation
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Transcript of Uninor Corporate Presentation
UninorA Telenor Group Company
Gujarat
Maharashtra & Goa
Andhra Pradesh
UP West
UP East
Bihar & Jharkhand
Launched in 2009, Uninor today has over 36.5 million subscriptions in its 6 operating circles. Together, these circles represent over 50% of India’s population.
Uninor serves the mass market with a
focus on basic services on Voice, SMS and Internet with the most affordable tariffs.
In addition to the 6 operating circles Uninor has secured recently secured spectrum in the 7th circle of Assam where services will start shortly.
Uninor achieved breakeven in 2013 within 4 years of operations and is now making fresh investments to expand the network and retail in its circles.
One of India’s Youngest Mobile Network Operators
Assam
7 Mhz
6.8 Mhz
7.2 Mhz
6 Mhz
6.4 Mhz
5 Mhz
5 Mhz
Building its growth on a strong foundation
Strong ownership
Expertise and backing of the Telenor Group. Long term commitment towards operations in India
1.Rooted in values
A strong culture which defines the Uninor way, within the organisation and in the market
2. Simple Strategy
Focus on basic services, mass market distribution, lowest tariffs, ultra-low cost operations
3.Challenger brand
Brand and Products firmly positioned as the best in value
4. Mass-market Distribution
State of the art and automated Distribution ManagementRelationships based on transparency
5. Ultra efficient Network
Technology, alternate planning, business aligned capacity management
Higher traffic at lower costs than competition
6. Young & Engaged Team
Younger than peers at every levelOpen office, flat structure, quick decisions, agile.
Highest Engagement across Telenor Group
7. Clearly defined ambitions
Fastest operator in India to achieve break-even.Strong targets for future growth!
8.
More than 166 million consolidated mobile subscriptions, Q4 2013
• Mobile operations in 13 markets in Norway, Europe and Asia
• A voting stake of 43 per cent (economic stake 33 per cent) in VimpelCom Ltd. with 215 mill. mobile subscriptions in 17 markets
• Among the top performers on Dow Jones Sustainability Indexes
• Revenues 2013: NOK 105 bn
Part of the Telenor Group
Revenue distribution
23%
25%
44%
6%2%
NorwayEurope excl NorwayAsiaBroadcastOther
Norway
SwedenDenmarkBulgariaHungary
SerbiaMontenegro
BangladeshIndia
PakistanThailandMalaysia
3.2
2.41.8
3.93.23.1
0.374
47.128.0
33.427.9
10.9
Norway
Serbia
Montenegro
Bangladesh
India
Pakistan
Thailand
Malaysia
Sweden
Denmark
Hungary
Bulgaria Myanmar
1. Strong
Ownership
Values driven from the start
Make it easy
Keep promises
Be inspiring
Be respectful
Define a common approach for all our employees on how we do business
Fundamental guide for taking care of our customers
Set the standard for how we work in order to create sustainable value for our shareholders, customers, employees and partners
2. Rooted
in Values
Three Pronged Strategy
Best on Mass MarketDistributionStrong mass-market distribution,Channel partner loyaltyPreferred across points of access
Best on servicing basisBest value in basic voice & internet services. Quality network in operating circles
Low Cost OperationsInnovate everyday in cost optimizationLean OperationsCluster Strategy
3. Simple
Strategy
Traditional Way Uninor Way
• Operations managed at circle and zonal level
• High performance subsidising low performance
• P&L at company level• Functional organisation
• Operations managed at cluster (often district) and mini-cluster (tehsil) level
• 6 Circles -> 50 Zones -> 219 Clusters -> 952 Mini Clusters
• Network, distribution, product planning, measurement and P&L at cluster level
• All clusters performing• Empowered cluster organisation• Profitable Assets across the value chain
Focus = Company Focus = Cluster
> 0> 0
Vishakhapatnam
EastGodavariWest
Godavari
Khammam
KrishnaGuntur
Prakasam
Nellore
Chittoor
CuddapahAnantapur
Kurnool
Mahbubnagar
Nalgonda
Medak Warangal Vishakhpatnam
EastGodavariWst
Godavari
Khammam
KrishnaGuntur
Prakasam
Nellore
Chittoor
CuddapahAnantapur
Kurnool
Mahbubnagar
Nalgonda
Medak Warangal
Strategy in Action: Network OperationsCluster Strategy
Market Positioning– Sabse Sasta (Lowest Tariffs)
• Unbeatable on the most affordable basic services
• Direct communication – clear message
• No celebrities – value proposition is the hero
4. Challenger
Brand
9
Internet strategy – Sabse Sasta (most affordable) Internet for All
‘Internet for all’ ambition at Uninor aims to
• Give access to basic internet on mobile at the most affordable rates
• Offers “internet” services (such as Facebook, Whatsapp) and not “data” units of consumption (KBs and MBs)
Already at No. 4 position on revenue and customer market share in the best circles
Revenue market share & rank*
Subscriber market share & rank*
4
4
4
5
5
6
4
4
4
5
5
7
• 345,000 points of sale• 1400 exclusive stores-2nd
highest network among all operators in the 6 operating Circles
• Unique Store formats – Express Stores, Quick Service Outlets
• Innovative channels – top-ups and new connections offered by auto drivers, milkmen and more
• State-of-the-art Automated Distribution Management System
• 8 million customer interactions every day
Second highest exclusive store networkIn the 6 operating circles
5. Mass-market
Distribution
Auto-recharge: Innovative first in the industry. Auto-drivers in Maharashtra trained to offer top-ups and new connections to passengers
Lowest Cost per Minute Erlang/Site/MHz: Uninor compared to incumbent
Multi-vendor, tech-agnostic managed services
Gain sharingwith partners
Outsourced needs-basedcustomer service
Cost innovation mindset across functions
Operation modelbased on partnerships
Cost per minute Q4 2013
Incumbent Uninor
~30 paise ~18.60 paise
>198m subs ~32.7m subs
30% more efficient networkAligned with business goals – handles higher traffic at lower costs
Incumbent's data is for PAN India Operations; Source: TRAIUninor data is based on 6 operative circles
6. Ultra
efficient Network
Incumbents
Flat structure, open office, culture of transparency and respect
Confidence in Organisation's Leadership
Growth and Development
Behaviour Change Index
Operational Excellence
Service QualityCooperation
Living the Values
Living the Values Behaviour Indicator
Goals
0
50
10091
85
82
909188
91
89
92
7266
66
747676
79
79
83
Uninor Telenor
7. Young & Engaged
Team
• One Team, One brand – a clear Sense of Pride
• Infusion of Competitive spirit and a culture of Transparency, empowerment and Trust
• Highest Employee Engagement Scores in Telenor Group on all criteria
• As measured by Kenexa, Uninor features amongst the top xy % on employee engagement scores in the world.
• Uninor recognized as leading Talent sourcing ground for Telenor group resulting in resource mobility in International Assignments.Uninor Employee Engagement Scores
highest in Telenor Group on all criteria
Building Sustainable Business
• Uninor’s Corporate Responsibility Program is built around the concept of creating shared value both for business and society. Our CR initiatives are built on our core competence–communications. We focus our efforts in three key areas that create shared value for business and society.
• Enable • Safe• Climate
WebWise
Sensitising and empowering children towards online safety and security.
Uninor Unites
An active approach towards employee engagement to make a difference to the communities around them.
Sampark
A GSMA supported program to increase tele-dentsity among women with high commercial viability
Expand: Network Infrastructure
15
Enhance: Internet for all
Engage: Empowerment
Uninor Mission 2014
30% expansion of network and retail in the operating circles.
Doubling the percentage of subscribers who use mobile internet. Double revenue from Internet services.
Be the most exciting place to work for employees who want challenge and development