Unilever (Axe and Dove)

19
Magical Marketi ng Skills

Transcript of Unilever (Axe and Dove)

PowerPoint Presentation

MagicalMarketingSkills

Managing Personal Communication

Personal dialogue between customers, intermediaries, and the company is vital for maintaining a strong relationship and ensuring market success.

Manufacturer of several home care, food and personal care brand

UNILEVER

Marketing Excellence

A key to the success of AXE & DOVE

Personal marketing

Direct MarketingInteractive MarketingWord Of Mouth

The AXE effectHumorous ads.Edgy online videos, blogs, chat rooms.Engages young adult males.

Bom-chika-wah-wah

How dove fly through the years?

Beauty comes in all shapes and sizes

Pro-AgeDoes beauty has an age limit?

Can personal marketing go to far in a company?

Personal marketing provides proper information about product

Good relationship with customers

RECAPPersonal MarketingMarketing strategies of AXE Marketing strategies of DovePersonal marketing provides proper info

DISCLAIMERCreated by Rohit Singh During Marketing internship under Prof. Sameer Mathur.